MARKETING-PORTFOLIO



MARKETING-PORTFOLIO
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HND Assignment Help



To be completed by Student

Learning Outcomes
Assessment Criteria
(please tick as appropriate)
Task No
Evidence (Page Number)
LO1 Understand the concepts of marketing in a services industry context
1.1



1.2



1.3


1.4


LO2 Understand the role of the marketing mix
2.1



2.2



LO3 Be able to use the promotional mix


3.1



3.2



3.3



LO4 Understand the marketing cycle in a services industry environment
4.1



4.2



4.3



4.4




MARKETING PORTFOLIO
Name of Organisation –
Product category chosen-
You are advised to use www.sites.google.com as a platform to create a Google site to present your Marketing Plan.
First Draft Submission:(ACs 1.1, 1.2, 1.3, 4.1, 4.2)
To assess your Group work, you need to submit the completed workbook and the above Screen Shots of the Webpages on moodle in Week 3.
Please attach your following screen shots here after each heading (Group Task):
Screen Shot 1 – Home page

Screen Shot 2 – Market research Page

Screen Shot 3 – Macro and micro analysis page (Impact on the organisation)

Screen Shot 4 –Marketing Concept Page

Second Draft Submission:(ACs 1.4, 2.1, 2.2, 3.1, 3.3)week 7

Screen Shot 5 – Segmentation, targeting and Positioning Page
Screen Shot 6 – Marketing Mix Page (All 7s need to be discussed here)
Screen Shot 7 – Promotion Mix page
Screen Shot 8 – Advertising campaign page with evidence of sales promotion and product launch.

Q 7 Report Summary of marketing plan evaluation (individual Task)

Provide a brief report here along with appropriate evidences. 

References:


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