BUS8101 Assignment 1

BUS8101 Assignment 1
August 1, 2015 Uncategorized
BUS8101 Assignment 1
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CONTENTS

CONTENTS………………………………………………………………………………………………………………………………………………………………….. I
1. INTRODUCTIONS……………………………………………………………………………………………………………………………………………………. 1
1.1 Practical Focus………………………………………………………………………………………………………………………………………………….. 2
1.2 Theoretical Focus……………………………………………………………………………………………………………………………………………… 2
2. PURPOSE OF STUDY………………………………………………………………………………………………………………………………………………. 3
3. PROBLEM STATEMENT AND MAIN RESEARCH QUESTION………………………………………………………………………………… 4
3.1 Problem Statement……………………………………………………………………………………………………………………………………………. 4
3.2 Research Questions…………………………………………………………………………………………………………………………………………… 4
4. BACKGROUND TO THE PROJECT………………………………………………………………………………………………………………………….. 4
5. RESEARCH DESIGN………………………………………………………………………………………………………………………………………………… 6
5.1 Qualitative………………………………………………………………………………………………………………………………………………………… 6
5.2 Quantitative………………………………………………………………………………………………………………………………………………………. 7
6. DATA COLLECTION……………………………………………………………………………………………………………………………………………….. 7
7. POPULATION AND SAMPLE………………………………………………………………………………………………………………………………….. 9
7.1 Population…………………………………………………………………………………………………………………………………………………………. 9
7.2 Sample………………………………………………………………………………………………………………………………………………………………. 9
7.3 Sampling Methods………………………………………………………………………………………………………………………………………….. 10
8. EXPECTED OUTCOMES………………………………………………………………………………………………………………………………………… 11
9. LIMITATIONS………………………………………………………………………………………………………………………………………………………… 12
10. TIME-LINE……………………………………………………………………………………………………………………………………………………………. 12
11. LIST OF REFERENCES…………………………………………………………………………………………………………………………………………. 13
12. QUESTIONNAIRE………………………………………………………………………………………………………………………………………………… 16

1. INTRODUCTIONS

Business networking is a socioeconomic business activity by which groups of like-minded business people recognize, create, or act upon business opportunities. A business network is a type of business social network whose reason for existing is a business activity. There are several prominent business networking organizations that create models of business networking activity that, when followed, allow the business person to build new business relationships and generate business opportunities at the same time. A professional network service is an implementation of information technology in support of business networking. Many business people contend business networking is a more cost-effective method of generating new business than advertising or public relations efforts. This is because business networking is a low-cost activity that involves more personal commitment than company money.
Business networking can be conducted in a local business community, or on a larger scale via the Internet. Business networking websites have grown over recent years due to the Internet’s ability to connect business people from all over the world. Internet businesses often set up business leads for sale to big corporations and businesses looking for data sources for business.
Business Network International (BNI) is an organization that is “the world’s largest referral organization” with over 150,000 members worldwide. BNI is in over 45 countries worldwide. BNI was founded in 1985 by Dr. Ivan Misner “for the primary purpose of building powerful referral networks”
The BNI organization works by creating a group of people from various industries and encouraging regular passing of referrals so that:
Each chapter allows one person per occupational classification, and prospective members must be approved via an application processHND Assignment Help
BNI’s philosophy is “Givers Gain” – members are expected to focus on giving referrals to other members to build relationships and receive referrals in return
BNI draws a distinction between a “referral” and a “lead.” A lead is contact information for a prospect for a member’s business, while a referral occurs only when the prospect has already expressed interest in the business in question, and is ready to be contacted by the referred BNI member
Chapters have specific rules regarding required attendance in order to cultivate the relationships needed to create a comfort level in referring business
Chapters track the monetary amount of passed business in order to prove the value of the financial and time commitment.
1.1 Practical Focus
This project brings all the purposes of the communication together. BNI follows the word of mouth communication method that is not used by the competitors.
This project will help to identify what BNI lacks from the other business networking organizations to provide outstanding performance, gain more clients and memberships by analysing the information that will be received in the from the survey conducted. Thus BNI can concentrate on improving the con areas and create an effective communication procedure that attracts the audience and increase the membership.
1.2 Theoretical Focus
Summing up on the theoretical basis, business network theory and discontinuous innovation draw on behavioural concepts of trust and commitment. The theoretical focus can be summarized in a report which includes statistical data which is collected by conducting surveys from different perspectives of people (Monge & Eisenberg, 1987). With the differences between formal/informal networks pointed out, it is time to take a look at the interactions between them. It is important not to view an organization as based on either of the two kinds of networks. There is a widespread consensus in the literature that they coexist and supplement each other or even are so intertwined that they are hardly distinguishable. While that might be an extreme view, it is often stated that the informal networks are heavily influenced by the formal structure, and that the dynamics of the organization is dependent on the informal networks.
Studies have shown that a manager’s apparent lack of awareness of the strength of informal networks in work settings, significantly decreases performance and has a strong adverse effect on the achievement of formal goals. To take this point a little further, Farris (1979) argues that decisions made in organizations are made by individuals or networks of individuals with goals of their own
2. PURPOSE OF STUDY

Marketing essentials

Understanding specific need in health and social care

The purpose of this research is important in many aspects. Firstly, conducting surveys of other small business enterprises (SME’s) (Lowrie 2002). Secondly, to identify what the other business enterprises provide its members that are unique from BNI services. This provides a wide area of knowledge about small business in New Zealand. In this regard, there are potentially important things that can be learned. Such as:
• The products or services they provide and how they market them to customers
• The prices they charge
• How they distribute and deliver
• The devices they employ to enhance customer loyalty and what back-up service they offer
• Their brand and design values
• Whether they innovate – business methods as well as products
• Their staff numbers and the caliber of staff that they attract
• How they use IT – for example, if they’re technology-aware and offer a website and email
• Who owns the business and what sort of person they are
• Their annual report – if they’re a public company

Applying promotional techniques
• Their media activities – check their website as well as local newspapers, radio, television and any outdoor advertising.
The focus of this research is how small business enterprises function across New Zealand, which includes the total strength of SME’s and the kind of services they provide to its members. Looking at BNI, it follows the method of referral marketing by means of word of mouth. Recognising the philosophy of BNI, this is built upon the idea of “givers gain”: By giving business to others, business will be gained in return. Hence, the research is intended to gather information about SME’s activities and approaches.
3. PROBLEM STATEMENT AND MAIN RESEARCH QUESTION

3.1 Problem Statement
Looking at the problem statement, the information from the research concerned focuses mainly on two areas:
1) What activities do SMEs engage in to create more awareness?
2) What are the different ways SMEs interact with their clients?
By looking at the above key areas the main research question can be identified as:
Does BNI as an organization support its members with the best interaction platform?
3.2 Research Questions
l How many SMEs are in competition with BNI in terms of networking organization?
l Does the BNI website need to be culturally biased?
l What makes members go to other networking organization rather than BNI?
l How do the services and benefits provided by BNI vary from its competitors?
4. BACKGROUND TO THE PROJECT

BNI (Business Network International) is a business and professional referral organization whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques. Unlike other networking groups, BNI provides its members with a structure and a plan to enable them to network in a deliberate and professional manner.
BNI commenced operations in New Zealand in March 1999 when National Director Graham Southwell chartered the first chapter in Takapuna, Auckland. Since then, a network of 126 chapters has been established across New Zealand from locations such as Kerikeri in Northland to Bay of Plenty, Rotorua, Hawkes Bay, Wellington, Nelson, Christchurch, Dunedin, Queenstown all the way down to Invercargill. The BNI New Zealand website was launched in December 2000 and has since been adopted across Australia, Canada and part of the USA. Through the website – and in particular the Trade Directory on the website, BNI now offers its members an unprecedented opportunity to network and make new contacts both in New Zealand and Australia. The BNI blog was launched in 2008 and the Social Media site was launched in 2010 – positioning BNI New Zealand at the forefront of the BNI organization worldwide.

Unit 29- Health promotions

Unit 4 – Personal  and professional development in health and social care
Business network is a complex network of companies, working together to accomplish certain goals(Ford 2003). “A business network is generic and includes both smart and not-so-smart business networks.” (Gupta 2002)
International relations research has regarded networks as a particular mode of organization, distinguished from markets or state hierarchies (Hafner-Burton, Kahler & Montgomery 2009). In contrast, network analysis permits the investigation and measurement of network structures – emergent properties of persistent patterns of relations among agents that can define, enable, and constrain those agents (Boslaugh 2008). Network analysis offers both a toolkit for identifying and measuring the structural properties of networks and a set of theories, typically drawn from contexts outside international relations that relate structures to outcomes (Zugman Dellacioppa 2010). Perhaps the most familiar example is the transnational activist network, described by Kelley (Kelley 2004). Networks, however, were not a central analytical category in these earlier 6 networks as structures that can constrain and enable individual agents and influence international outcomes (Battistella et al. 2013). Research has focused on networks’ effects on their environments rather than the effects of network structures on actors and outcomes within those networks (Haakansson & Johanson 2001).
As the actions described here indicate, there are two main requirements for building successful business networks: being purposeful and being courageous (Kraut 2011). Therefore, this also can be called business networks “Purposeful, Courageous Networks.” (Wolff & Moser 2009)
5. RESEARCH DESIGN

Since in modern day research no one can afford to skip writing a research proposal before commencing the actual research, a lot of attention is paid to the quality of research proposals in recent years (Sandelowski & Barroso 2003). A proposal needs to demonstrate what the research entails(Punch 2005). Maxwell describes the research proposal as an argument which should convincingly demonstrate why this research should be done, what activities it will consist of, and to which results it will lead (Maxwell 2005). This last point refers to the researchers being able to assess what they think they will know, and potentially what they will be able to do, once the research has been conducted.
There are two types of research which can be done to develop a thesis or dissertation:
Practical Research: The practical approach consists of the empirical study of the topic under research and chiefly consists of hands on approach. This involves first hand research in the form of questionnaires, surveys, interviews, observations and discussion groups.
Theoretical Research: A non-empirical approach to research, this usually involves perusal of mostly published works like researching through archives of public libraries, court rooms and published academic journals.
5.1 Qualitative
Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts (Merriam 2009). This type of research methods involves describing in details specific situation using research tools like interviews, surveys, and Observations (Williamson 2006). Qualitative researchers face many choices related to data collection ranging from grounded theory practice, narratology, storytelling, classical ethnography, or shadowing. Qualitative methods are also loosely present in other methodological approaches, such as action research or actor-network theory (Zugman Dellacioppa 2010). The most common method is the qualitative research interview, but forms of the data collected can also include group discussions, observation and reflection field notes, various texts, pictures, and other materials (Savin-Baden, M & Major.C, 2013)
5.2 Quantitative
Quantitative research is “Explaining phenomena by collecting numerical data that are analysed using mathematically based methods (in particular statistics)” ( Aliaga and Gunderson, 2000). This type of research methods requires quantifiable data involving numerical and statistical explanations. Quantitative research is essentially about collecting numerical data to explain a particular phenomenon, particular questions seem immediately suited to being answered using quantitative methods (Clark-Carter 2009). Quantitative research is often contrasted with qualitative research, which is the examination, analysis and interpretation of observations for the purpose of discovering underlying meanings and patterns of relationships, including classifications of types of phenomena and entities, in a manner that does not involve mathematical models (Debout 2012).
6. DATA COLLECTION

BNI (Business Network International) is a business and professional referral organization whose primary purpose is to exchange qualified business referrals and develop word-of-mouth marketing techniques. Therefore, based on the characteristics of BNI, the company should pay more attention to analyze the situation of different markets to understand the needs of potential customers. On the other hand, in New Zealand, there are a lot of SMEs (Small and Medium-size Enterprises), which is different from other countries. As the Economic Development Minister—Hon Steven Joyce said in “The Small Business Sector Report 2014”: I am pleased to present this report on the diverse and important small business sector in New Zealand. Nowadays, more than 97% of enterprises in New Zealand are SMEs. These 459,300 enterprises include those with no employees, micro (1-5 employees), and small (6-19 employees) enterprises. Small businesses make a significant contribution to the New Zealand labor market, with more than 584,000 people employed in enterprises with fewer than 20 people, making up 30 per cent of the workforce. These figures do not include self-employed, which number over 380,000 (MBIE 2015). Therefore, SMEs is the most important target customers for BNI.
In order to obtain an accurate research result, the data will be collected from SMEs in Auckland of New Zealand. Through communicating with BNI, a questionnaire will be designed, and the questions include:
1. How many companies provide similar services as BNI in Auckland market?
2. Why do customers choose other companies, not BNI?

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3. Why do women choose Venus, which is a competitor of BNI that focus on female members?
4. What kinds of services do competitors of BNI provide?
5. How can the problem of communicating with foreign customers who cannot speak English be resolved?
Following the contact list that is provided by BNI, the questionnaire will be sent to relevant people by email.
7. POPULATION AND SAMPLE

7.1 Population
A population consists of everything or everyone being studied in an inference procedure. Populations can be large in size, although this is not necessary. What is important is that a population includes all of what people are curious about (Peck 2011).
A population is a group of phenomena that have something in common (Vaughan 1998). The term often refers to a group of people, as in the following examples:
• All registered voters in Auckland

• All members of the IMF (International Monetary Fund)
• All Chinese who played table tennis at least once in the past two years
But populations can refer to things as well as people:
• All clothes produced last month by the Auckland’s Companies


• All daily average temperatures in 2013 for major South Island’s cities


• All registered SMEs between 2011 and 2012
In this research, based on the features of New Zealand market and the requirements of BNI, the SMEs of New Zealand—approximately 460,000 businesses will be the research population.
7.2 Sample
Sometimes, Researchers want to know some information about populations but do not need data for every person or thing in the population. If a company’s customer service division wanted to learn whether its customers were satisfied, it would not be practical (or perhaps even possible) to contact every individual who purchased a product. Instead, the company might select a sample of the population.
A sample is a smaller group of members of a population selected to represent the population. In order to use statistics to learn things about the population, the sample must be random. A random sample is one in which every member of a population has an equal chance of being selected. The most commonly used sample is a simple random sample. It requires that every possible sample of the selected size have an equal chance of being used (Lavrakas 2008).
In this research, a sample will be provided from BNI, which involves relevant and potential customers. Through the email contact list, researcher can get better correct data to analyze.

Unit 29- Health promotions

Unit 4 – Personal  and professional development in health and social care
7.3 Sampling Methods
Sampling methods can be applied to collect and analyze data. There are several different kinds of methods, including probability—Random sampling, Systematic sampling and Stratified sampling, nonprobability—Convenience sampling, Judgment sampling, Quota sampling and Snowball sampling. Factors commonly influencing the choice between these designs include:
• Nature and quality of the frame
• Availability of auxiliary information about units on the frame
• Accuracy requirements, and the need to measure accuracy
• Whether detailed analysis of the sample is expected
• Cost/operational concerns
BNI is marketing- oriented, which focuses more on how the firm provides value to customers than on the physical product or production process. With a marketing-oriented organization the majority of research focuses on the customer (Zikmund 2013). Based on the features of BNI, a random sampling method should be used. In order to find an appropriate sample size to research, an online tool will be used to estimate. In this research case, the Confidence level will be 95%, and Confidence Interval is 5. Based on the report of New Zealand government in 2014, there are almost 167000 companies in Auckland. Through computing, the sample size should be 383. In other words, in order to ensure the correctness of research, 383 companies should be investigated by questionnaire.

8. EXPECTED OUTCOMES

Through this project, researchers want to find the key problems with, which BNI want to deal. The characteristics of competitors that provide similar services as BNI, will be analyzed. Based on these analyses, the aim is to find the advantages and weakness of BNI; at the same time, in the final report, some suggestions will also be provided to improve BNI’s competitiveness in the Auckland market.
9. LIMITATIONS

limitation that we need to overcome. According to the research, there are nearly 98% SME in New Zealand. However, we do not have enough time to do research one by one. Therefore, we selected some of them to analysis. Also, time limitation forced us to do further research of the whole business network system. Due to the financial limitation, we cannot make interview to all those companies. So we can only do research through internet.
10. TIME-LINE

From 2015-03-09 to 2015-03-10
Group meeting—self-introduction
From 2015-03-13 to 2015-03-14
Discussing about research design
From 2015-03-16 to 2015-03-18
Selecting various information about BNI
From 2015-03-19 to 2015-03-20
Understanding social networking
From 2015-03-21 to 2015-03-22
Investigating the main competitors of BNI
From 2015-03-23 to 2015-03-25
Investigating SMEs in New Zealand, especially in Auckland
From 2015-03-26 to 2015-03-27
Write group proposal and questionnaire
From 2015-03-28 to 2015-03-28
Discussing the group proposal with professors
From 2015-03-29 to 2015-03-30
Based on the suggestions of professors, modifying the group proposal and questionnaire
From 2015-03-31 to 2015-03-31
Group meeting—checking the proposal and questionnaire again
From 2015-04-2 to 2015-04-2
Submitting the report

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