MAN515 Operations management


Unit Code                        MAN515

Unit Title                          Operations Management

Assessment Title:          Customer Benefits Packages and Value Chains

Type of Assessment:     Case Study (Report Style)

Week & Day Due:            Midnight of Friday Week 5

Length/Size/Amount:     1500 – 2000 words

Value:                              30%

Task                            This assessment should be written using a report style.

Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (a Service).

For these two organisations, complete a case study analysis that treats the following:
  1. Describe, compare and contrast a primary Customer

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Benefits Package from each firm.
  1. From both the customer’s and management’s viewpoints, compare and contrast the value chain design and structure for the two organisations. You should include discussion on the advantages and disadvantage of each value chain design?

Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm's strategic vision, strategy, and competitive priorities. You should also clearly identify what operations management have to be good at to make the organisation a success?

Assessment criteria

For general assessment criteria refer to the Rubric associated with

this assessment. This can be found in the students My Grades area of the MAN515 Learnline site.

Penalties                  Late Submission

Assignments a must be submitted by the due date.

Failure to submit an assignment on or before the due date will result in an academic penalty of 5% of the marks allocated for the assignment each day the assignment is overdue.

All assignments must be submitted online


Plagiarism is the presentation of the work of another without acknowledgement. Staff and students may use information and ideas expressed by others, but this use must be identified by appropriate referencing. The  Academic and Scientific Misconduct Policy is the overarching CDU policy on plagiarism.


The following links provide information on CDU's assessment rules:

Assessment Rules


Plagiarism will result in an automatic Fail and the student may be subject to disciplinary action by the University.


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