ASSESSMENT 2 – CUSTOMER BENEFITS PACKAGES AND VALUE CHAINS
Unit Code MAN515
Unit Title Operations Management
Assessment Title: Customer Benefits Packages and Value Chains
Type of Assessment: Case Study (Report Style)
Week & Day Due: Midnight of Friday Week 5
Length/Size/Amount: 1500 – 2000 words
Task This assessment should be written using a report style.
Identify two organisations in an industry of your choice. These organisations must have clearly different value chain designs and structures. It is recommended that one should be based around a purely physical product or products (a Good) and the other an intangible product or products (a Service).
For these two organisations, complete a case study analysis that treats the following:
- Describe, compare and contrast a primary Customer
Benefits Package from each firm.
- From both the customer’s and management’s viewpoints, compare and contrast the value chain design and structure for the two organisations. You should include discussion on the advantages and disadvantage of each value chain design?
Analyse the two different organisations relative to how they define their operations strategy in different ways. In doing so you should define each firm's strategic vision, strategy, and competitive priorities. You should also clearly identify what operations management have to be good at to make the organisation a success?
For general assessment criteria refer to the Rubric associated with
this assessment. This can be found in the students My Grades area of the MAN515 Learnline site.
Penalties Late Submission
Assignments a must be submitted by the due date.
Failure to submit an assignment on or before the due date will result in an academic penalty of 5% of the marks allocated for the assignment each day the assignment is overdue.
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