MKTG26000 Consumer Behaviour

MKTG26000 Consumer Behaviour

Individual Essay

Assessment 2 Rubric & Feedback

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Topics:

 
  1. Discuss the concept of status consumption with regard to how a marketer might be able to use status to market a specific brand or product type.


 

Individual essay (approximately 2,500 words), except Executive summary. Reference is written in APA style.

 

I am choosing the topic is a specific brand (that is “Sony” brand name). So can you use this brand name and write an assignment and using the below rubric or guide lines points. (Plagiarism is most important)

 

The due date is 3rd of October 2016.

 

 

 



















Marking Guidelines for Major Essay Assessment Criteria Value 30-49

Un-satisfactory
50-64 Satisfactory 65-74

Very Good
75-84 excellent 85-100 outstanding
Identification and discussion of relevant issues,

theories and concepts for the chosen topic




 
30

 
Demonstrated understanding and integration of relevant literature within the chosen topic



 
30
Accuracy and demonstrated logic and reasoning evidenced in the essay

 




 
30
Essay style, structure, spelling, grammar, punctuation, and APA referencing



 
10
MARKED OUT OF

 
/100
TOTAL MARK OUT OF /50
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