Assignment 2 (Group)
Strategy development Marks: 30     Delivery –  x Written Report - Word limit: 2,000 words (±10%)  20 marks x Oral Presentation – 15 minutes (max) presentation 10 marks Due Date:   x Written Report - 5 pm Fri, Week 11 x Oral Presentation – During tutorial, Week 11 and Week 12  Soft copy to be uploaded on Blackboard copy (copy of slides for oral presentation with references used) AND hard along with a FULL safeassign report need to be submitted. Use the Theory relating to Adaptation, Aggregation and Arbitrage to explain how companies from the following industries have used this theory for the pursuit of their businesses: x Computer industry (hardware or software) x Tourism / hospitality industry x Pharmaceutical industry x Food / Beverage industry x Retail industry x Car industry x Airline Industry  Students should choose 2 industries from the list above and 2 companies in each industry (4 companies in total). This is a group assignment.  Every member of the group is expected to be able to discuss all areas of the report.  You should meet many times and discuss the issues identified in the report.   Note: Following companies are not be used for this analysis: - Fast food companies  - Soft drinks companies.

Suggested Structure: x Introduction x Body: a paragraph heading for each of Adaptation, Aggregation and Arbitrage containing discussion of ideas using your research outcomes of the 4 companies studied.  OR you can focus on the industry-level analysis using the 4 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide.  Industry 1 (Companies A, B) Industry 2 (Companies C, D) Adaptation   Aggregation Arbitrage x Conclusion  
You do not need to define the concepts. Descriptive material has negligible value and should be avoided.  We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles.  In business you will be expected to produce short well-argued reports.  This is where you demonstrate that skill. All ideas in the report must be referenced using Harvard Referencing (in-text citations and full references at the back). Assessment Criteria: 9 Demonstrated knowledge of the Model  ‘AAA’ ( /4)                                                                                              9 Capacity to apply this model to the companies/industries of your choice ( /6) 9 The quality of the discussion and evaluation of the issues identified ( /5) 9 The analysis and integration of ideas from journal articles and research materials ( /3) 9 (Written Report) The correct use of Harvard Referencing throughout the report (the source of all ideas must be identified),  (2 marks) 9 (Oral Presentation) Overall flow of presentation, eye contact etc. ( /10)   
Final Examination (Individual)
Marks: 50     As per exam week schedule Duration: 2 hours     
To be eligible to pass this subject, students must complete all forms of assessment and demonstrate achievement of the learning outcomes. All assignments must be submitted electronically using a word processor, uploaded to Blackboard via SafeAssign. You must print and attach the full SafeAssign report with the Holmes Institute Cover Sheet to the printed assignment (hard copy).  
The assignment cover sheet must include the student/s name, number, subject code and subject name, subject lecturer’s name, assignment due date and time of submission. All hard copies must be submitted to the designated Assignment Submission Facility on Campus during opening hours.  Submission deadlines are strictly enforced and late submission incurs penalties of 5 (five) % of the assessment value per calendar day unless an extension and/or special consideration has been granted by the Subject Coordinator prior to the assessment deadline. Unless an extension and/or special consideration has been granted by the Subject Coordinator prior to the assessment deadline, no assessments are accepted after 14 calendar days of the due date or the end of the trimester for assessments due later in a trimester. Students are requested to familiarize themselves with the Holmes Institute Assessment Policy located on the Blackboard Student Subject: HE-General Study Information (HGEN_HE) > General Information > Policies and Procedures > Holmes Institute Student Assessment Policy v1.pdf.  
STANDARD GRADING SYSTEM AND DISTRIBUTION GRADE  LETTER RANGE High Distinction HD 80% and above Distinction D 70 – 79% Credit CR 60 – 69%


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