Your task is to create a webpage or Blog (you may use Padlet, WordPress, or Prezi) that very clearly and concisely reports on selected aspects of the innovation capabilities of the organisation you are critically evaluating in Assessment 2.
You should include relevant information on your organisation and present three issues that you are focusing on in your written report and explain their importance to your chosen organisation. Consider whether any/all of your three identified issues are shaped by the context of your organisation- its size, types of products, types of consumers, nature of the industry etc.
Your webpage should be visually appealing. Consider how you can use multimedia (including images, charts or diagrams, videos and more) to represent your ideas or key issues clearly and concisely, but without oversimplifying NPD concepts. Your page should be informative and engaging, structured clearly to make it attractive and easily understandable by your audience.
Your webpage should stand-alone from your written report (Assessment 2), which is to be submitted at a later date. Referencing should be APA Style. Your reference list can be a created as a link from you main web page.
Email the URL of your page (or submitted to your Prezi, or Padlet)
At our in class sessions during week 5 you will be allocated 5 minutes to talk through what you have prepared (similar to a poster presentation at conferences). Then we will have 5 minutes of questions.
This task ensures that you get to share your workplace learning and observe challenges in innovation management in a diverse range of organisations. You will also learn to use Padlet – a tool that allows you to create and share your and enhance your digital literacy.
This task aligns with subject learning outcomes 1 and 2:
- to be able to critically reflect on the role of innovation in organisations and the challenges companies face in new product development.
- to be able to synthesise innovation literature to develop a theoretical framework for use in an audit of innovation practices of a specific organisation and make recommendations for improvement.
|Criteria to be Assessed||HD||DI||CR||PS||FL|
|Identifies and insightfully explains three issues in innovation management, and how these issues are important to chosen organisation.||Identifies and explains three issues in|
Innovation management and how these issues are important to the chosen organisation.
|Identifies and explains three issues in|
Innovation management, and how these issues are important to the chosen organisation.
|Identifies three issues but presented with limited supporting argument from theory or organisational context.||Does not identify three issues or does not relate issues to the specific organisation being examined.|
|Material is imaginatively presented resulting in clarity of message and information||Well structured and signposted presentation to topic and audience|
Material is carefully
structured with clear message and visual effect
|Material included is relevant to topic and audience and has been clearly structured. Visual aspect of presentation is limited||Material presented is relevant to topic and audience buy but lacks structure or visual impact||Uses only text and lack visual impact. Content that is poorly organised|
|PLEASE NOTE THAT DESCRIPTIONS ARE TYPICAL IN THE MIDDLE OF THE GRADE RANGE|
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