HI5004 Marketing Management

HI5004 Marketing Management          Tri1 2014

Group Assignment Guidelines  

Written Report 20 marks             Presentation 10 marks

Written report Due                        Week 10

(Fri 5pm, both hard copy on lvl 6 and soft copy on BB)


Words limit        3000          Presentation Due        Week 9 &10

(As per your allocated time and week)                  


  • Choose an organization form the following Industries:

  • Australian Dairy farmers

  • Hybrid car (choose one brand)

  • Australian wool industry

  • Business schools in Australia

  • HSBC

  • Bank of China

  • Organic food

  • Health and fitness industry

  • Research industry (example CSIRO)

  • Any non profit organization like Red cross or Salvation army

  • Any small to medium size company in Australia

  • Discussion on theory maximum 20%

  • This assignment is in report form with the following headings:

  • Executive summary

  • Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company

  • Comments on both Micro and Macro environmental forces affecting the company

  • Brief analysis of consumer perceptions and behaviour about the brand/company

  • Marketing Mix (brief discussion)

  • Your comments or any recommendations

  • References Harvard style

  • Research at least 3 to 4 academic articles on the topic

  • Students need to submit a soft copy on BB and hard copy on Lvl 6 by due date.

  • To do well groups need to do a quality research and follow the structure with application of marketing concepts.

  • For presentations, students need to be in the class at 9am on Mon even if you are presenting later in the session so the class is not disrupted. There is a danger of loosing 10% if you do not follow the guidelines.