Marketing planning assignment help - HND Assignment Help:
Marketing Planning process
Table of Contents
Marketing has become an integral function for all businesses as it enables them to develop strategies to identify and satisfy the needs and demands of the customers. There is a requirement of an effective strategic decentralised marketing planning to decide and analyse the marketing activities for the businesses. Marketing planning enables organisations to understand what they desire to achieve and then plan and implement strategies that would enable them to have a plan to achieve the desired output (Shaw, 2012).
I have chosen the Mars Inc Australia to study the approaches of marketing planning. Mars Inc is a global firm which has been a profitable and successful venture and has well developed marketing strategies and implements strategic marketing planning to manage its global marketing operations. Mars has entered many new markets and has a well developed product line, developing new products so the selection of MARS for this essay will give deep insights on this topic.
1.1 Mars Inc
Mars is a US based global brand having good presence in Australia. Mars deals with the manufacturing of pet food products, confectionery, food and beverages, Candy and Gums etc. The first Mars Candies were made in 1911 in Tacoma, Washington (Baker, 2011).
1.2 Mars Inc Australia
The business operations of the Mars products in Australia started in 1954, when they started the sales of Mars bars in Australia and then the PAL and WHISKAS products of the company were launched in Australia. MARS first Australian Factory was built in Wodonga in Victoria in the year 1966. Now the operations of Mars in Australia is wide spread having six manufacturing locations and employing over 2,000 workforces. Mars is one of the leading consumer brands of Australia (Aaker, 2008).
2.0 Marketing Mix of MARS
PRODUCT: Mars has a very well developed product mix ranging from Confectionaries, Pet Food Products, Energy Drinks and sauces, herbs and spices, gums etc.
Product Line of Mars is
Pet Care Products – Mars is the largest manufacturer of Pet Care Products in Australia catering to the needs of a huge range of customers.
Chocolates – Mars is the manufacturer of some of the most popular chocolate brands in Australia including Mars, M&M, Snickers, PODS and MALTESERS.
Food - Mars have been providing healthy and tasty food options to Australia since 1967.The popular Australian food brands are DOLMIO, KAN TONG and UNCLE BEN’S.
Wrigley – this has become very popular in Australia for over a century. EXTRA, KANDY and HUBBA BUBBA have captured Australian Markets from a long time.
So we can see that Mars has a well developed product mix with a broad product width and product length.
PLACE – The operations of MARS Inc are in Australia, New Zealand, UK and other developed countries throughout the world. Mars Inc is selling its products through online as well as through physical distribution channel. Company has developed the distributors in several markets who are selling products on behalf of company.
PRICE – Mars recently reduced the size of two of its most popular bars MARS and SNICKERS claiming this move is an initiative to fight obesity. However, there is no price reduction with the size shrinkage. A MARS bar of 53 g is priced 1.60AUD.
Mars having a big and well developed product line uses specific strategies to promote various products. They promote their products to the specific customer segments by the use of advertising and communication. Mars aims at providing a clear and suitable informatino to all their customers (Goldstein and Lee, 2005).
The new product of the MARS - Starburst Performance is a sports drink. The marketing strategy for the introduction of this product is to target the existing customers of Mars with the help of an offline and e-commerce to increase the sales.
3.0 Approaches of marketing planning
Marketing planning process for an organization can be defined as the marketing plan developed by an organization which contains objectives, strategies and action designed by the organization in order to attain the specific objectives. The present section would deal with the marketing planning process adopted by Mars in order to enter into new markets so that overall marketing efforts developed by the company can remain highly attractive for their targeted consumer segment (Dev and Don, 2005). Marketing planning process adopted by Mars in order to enter into new markets with their product offerings can be given through below mentioned stages:
Figure 1: Showing the marketing planning process for Mars Inc
4.0 Recommendations for the marketing planning process of Mars Inc
Some of the key recommendations which can be developed for Mars Inc in order to promote their sports drink brand can be given as under:
HND Assignment help is pioneer in the Assignment help services and we offer coursework help with 100% unique content, quality content by adopting required theories & concepts. Our experts have PhD in various fields so that the students can get their assignment with quality work for attain A++ grades in their work. We are having 7 years of experience for offering assignment help for marketing assignment help, management assignment help, economics assignment help, Assignment help for economics, finance assignment help, Accounting assignment help, operation assignment help and others. For assignment help you can contact us at email@example.com
HND Assignment help is leading and most trusted assignment help service providing range of services for the different subjects but the major area of focus for the organization is HND Assignments. HND in the higher national diploma being offered by the various universities across the world and highest number of students pursue their HND from United Kingdom. HND Assignment help is working with the students in UK since last 7 years for helping them in their HND assignments. We provide help for various HND subjects like HND in business management, HND in travel & tourism management, HND in hospitality management, HND in accounting management, HND in human resource management, HND in law and HND in health and social care etc. Our experts have long experience in writing HND Assignments and they themselves are HND holder from the top notch Universities in United Kingdom. So, we are the best place to get your HND assignments. Contact us at firstname.lastname@example.org.
HND in business management offered by the HND Assignment Help offers high quality work for the mandatory as well as optional units such as the work based experience (WBE), employability skills, business ethics, European Business, operation management in business, small business enterprise, Quality management in business, internet marketing, human resource development, managing human resource, human resource management, advertising and promotion in business, Managing communication, knowledge and information (MCKI), Managing business activities to achieve results (MBAAR), Working with and leading people (WWLP), Personal and professional development (PPD), Research project (RP), Business strategy, Business decision making, marketing principle, Organization and behavior, Managing financial resources and decisions (MFRD) and Business environment.
HND Assignment help offered for the Health and social care would include 100% unique content and high quality content based on the given specific case study for the healthcare context. Every unit of the health and social care would consider specific case scenario which would be answered keeping in mind the HND requirements. HND in health and social care help offered by HND assignment help would include help on various mandatory and optional units such as PPD in health and social care, Health & safety in HSC, Communication in HSC, Understanding specific needs in HSC, The role of public health in HSC, Empowering users in HSC and Research project in HSC etc. So contact us at www.hndassignmenthelp.com, www.hndassignmenthelp.co.uk and www.hndassignmenthelp.com.au.
List of latest assignments offered by HND Assignment Help are as under:
For HND hospitality management, we offer assignment help for cultural and heritage tourism assignment wherein experts would provide quality solution. Research project help is being offered for the students to accomplish A++ quality projects for them. We have experts for providing case study assignments for organizations such as Emirates Airline along with the dissertation projects on such organizations. Hospitality assignments are major offerings for HND Assignment help as we are known for quality hospitality assignments. Unit 3 organizational behavior assignment help is offered by HND Assignment help in order to allow students for accomplishing their assignment with cheap prices.
A range of subjects and streams are being offered by the HND Assignment Help team and some of them includes below mentioned:
The Above mentioned assignment help services offered by the HND Assignment Help Company comes with the high quality content, 100% plagiarism free content, on time delivery, discounted price, 24*7 availability, award winning customer service and unlimited feedback for the assignments. Our experts are ready to help with your homework at cheap cost so that you can save on your money and get best quality help always. Contact us at email@example.com or www.hndassignmenthelp.co.uk