Strategic Change Management

Extended Diploma in Strategic Management & Leadership

Strategic Change Management

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Assignment Brief

As part of the formal assessment for the Diploma in Strategic Management and Leadership programme you are required to submit an assignment for each module. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

After completing the module you should be able to:

LO1:          Understand the background to organisational strategic change
LO2:          Understand issues relating to strategic change in an organisation
LO3:          Be able to lead stakeholders in developing a strategy for change
LO4:          Be able to plan to implement models for ensuring ongoing change

Assignment Task

Hong Kong is a business and financial centrestrategicallyplacedin high growth region and there are a number of listed companies in Hong Kong.Similarly many multinational organisations are manufacturerswith business divisions operating across the globe.

Alongside the increasing complexity of their operations, it is generally accepted that there is increasing competition for many, leading to such organisations seeking to create growth through innovation, global operations and cost efficiency.

Then, for a listed company in Hong Kongor a manufacturing organisation that you are aware of, (you don’t need to have been employed by them but should undertake a little bit of research and use common sense) you have been approached as a Management Consultant to consider the following.

You have been asked to prepare a formal report which covers:

(To help you prepare for this assignment relating to manufacturing organisation,you should access the material at the link below.
If you provide some basic information about yourself, you can access a report by PwC on how the manufacturing sector is preparing for growth and watch a short video on the same subject.)

Task 1

Assess the factors that are currently driving change for your chosen manufacturing organisation/listed company in Hong Kong and identify one specific change, which the organisation or a department within it needs to make as a result of your analysis.  Advise why the change is necessary and what the possible resource implications are if the change is not implemented.

(Assessment Criteria 2.1, 2.2, 2.3)

Task 2

Discuss why change is often resisted by stakeholders and, using appropriate models, identify and analyse stakeholders of the identified change in Task 1.  What strategies can you adopt to manage any resistance to the proposed change including the involvement of stakeholders in the planning and management of change?

(Assessment Criteria 3.1, 3.2, 3.3, 3.4)

Task 3

Implementing Change

a)    Management researchers have developed a range of change models which can aid the implementation of change in an organization.  Identify a minimum of two of these models and consider their advantages and limitations with regards to assisting change management generally and identify the types of change which they may be most effective for.
(Assessment Criteria 1.1, 1.2)

b)    Apply one or more of these models as appropriate to your suggested change to demonstrate how they can assist in the planning and implementation of your identified change and suggest measures which can be used to monitor progress in its implementation.
(Assessment Criteria 4.1, 4.2, 4.3)

c)    Identify and evaluate strategic interventions which may also assist with the implementation of this change.  This could include, for example, team building, changing leadership style or changes to HR processes, which might be necessary to enable the organization to align with the external environment’s demands.
(Assessment Criteria 1.3)

You are encouraged to make good use of appendices for supporting information such as flow diagrams, organizational structure charts appropriate to help explain your change.  You will need to introduce the organization and advise the context that the organization operates within – type of industry, size of organization etc.  within an introduction to your report  before then answering the specific tasks.  Remember to clearly identify which task you are answering.

To address all the learning outcomes you must attempt all sections of this report.  Failure to do so will lead to a referral.  In line with good academic practice at postgraduate level you must reference all citations in the text using the Harvard format.
Student Guidelines

1. You should write this assignment as a formal report.

2. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is in the Induction Area).  Please also refer to the ‘Guide to Unfair Practice in Assessment’ on the module page on ilearn.

3. You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. The ‘My Study Skills’area contains the following useful resources; Study Skills Guide (containing a Harvard Referencing section) and a Harvard Referencing Interactive Tutorial. You must use the Harvard Referencing method in your assignment.

4. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the Harvard Referencing method.

5. You are required to write your assignment within 3,500 words in order for your research and summarising skills to be developed, and for effective time management. You are required to ensure that the assignment addresses all of the assessment tasks. In the interests of good academic practice, an assignment submitted with excessive word counts (i.e. more than 10% in excess of the limit) will be returned to you. You will be given a maximum of 48 hours to edit the work to reduce the word count to the permitted maximum. In the event that the submission is still regarded as excessively long then, in line with advice received from Pearson, we will be unable to accept it for marking and you will receive a Refer grade for Non-Submission.

The word count excludes the title page, reference list and appendices.  Where assessment questions have been reprinted from the assessment brief these will also be excluded from the word count.  ALL other printed words ARE included in the word count.   Printed words include those contained within charts and tables.

6. Your assignment should be submitted as a single document. For more information please see the “Guide to Submitting an Assignment” document available on the module page on iLearn.

Recommended Additional Resources

EBSCO Business Source Complete
There are a large number of journals and e-books which look at different aspects of managing change. You need to undertake an appropriate search of these.

Johnson G; Whittington R; Scholes K; Angwin D; Regner P, 2014, Exploring Strategy Text and Cases, 10thed, Pearson.  Previous editions of this textbook post 2005 will also be satisfactory to use

Carnall CA, 2007, “Managing Change in Organisations”, Prentice Hall

Online ‘library’ resource available via ilearn
Ackerman-Anderson, Linda S.; Anderson, Dean.2010, “The Change Leaders Roadmap: How to Navigate Your Organization’s Transformation”, 2nd ed., Pfeiffer, Wiley, San Francisco, CA

Magazines, journals and newspapers
Any strategic and change management magazines and journals

Strategic Change Management is key to many areas of business and management so accessing many of the professional websites such as the CIPD and APM will be useful.  Also of interest are:

Management Help –

Prosci –

McKinsey & Company -

Kotter International -

Learning Outcomes and Assessment Criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria determine the standard required to achieve the unit.

On completion of this unit a learner should:

Assessment Criteria to Pass
To achieve a pass you must meet all of the assessment criteria as stated below. Failure to cover all of the assessment criteria will result in a referral grade and you will be required to re-submit your assignment.
Further guidance on completion of your assignment can be found in the guidance notes which are posted on the group learning space by your module tutor. For additional support  please post questions onto the group learning space, or email
Learning Outcomes and Assessment Criteria met
Criteria Met
For tutor use
(you may wish to use this in your preparation for your assignment submission)
1.    Understand the background to organisational strategic change
1.1  Discuss models of strategic change
1.2  Evaluate the relevance of models of strategic change to organisations in the current economy
1.3  Assess the value of using strategic intervention techniques in organisations

Task 3a
Task 3a

Task 3c

2.    Understand issues relating to strategic change in an organisation
2.1  Examine the need for strategic change in an organisation
2.2  Assess the factors that are driving the need for strategic change in an organisation
2.3  Assess the resource implications of the organisation not responding to strategic change
Task 1

3.    Be able to lead stakeholders in developing a strategy for change
3.1  Develop systems to involve stakeholders in the planning of change
3.2  Develop a change management strategy with stakeholders
3.3  Evaluate the systems used to involve stakeholders in the planning of change
3.4  Create a strategy for managing resistance to change
Task 2

4.    Be able to plan to implement models for ensuring ongoing change
4.1  Develop appropriate models for change
4.2  Plan to implement a model for change
4.3  Develop appropriate measures to monitor progress
Task 3b

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