Unit 8 Research project

Session: September 2015

Programme title
BTEC HND in Travel and Tourism Management

Unit number and title
Unit No: 8

Assignment number &

1 of 1

Thorough investigation of a relevant topic in travel


and tourism management

Unit Leader

Assessor (s)

Final assignment

28 Dec 2015 to 09 Jan 2016

submission deadline

11 -16 Jan 2016

The learners are required to follow the strict deadline set by the

Late submissions

College for
submissions of assignments in accordance with the

BTEC level 4 – 7 submission guidelines and College policy on

And Deadline

submissions. They should also refer to Merit and Distinction criteria

that require evidence of meeting agreed timelines and ability to plan

and organise time effectively without which the learner may not

expect to receive a higher grade.




In class feedback will be available from draft submissions on a task

by task basis as a formative assessment as well as summative


feedback in the form of initial submission.

Final feedback will be available within 2 weeks of the assignment

submission date.



       The work you submit must be in your own words. If you use a quote or an illustration from somewhere you must give the source.

       Include a list of references at the end of your document. You must give all your sources of information.

       Make sure your work is clearly presented and that you use correct grammar.

       Wherever possible use a word processor and its “spell-checker”.

Internal verifier

N Saleem

Signature (IV of

Nazimudeen Saleem



the brief) *

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ICON College of Technology and Management

Pearson BTEC HND in Business (QCF)
Unit 08: Research Project (L 5-20 Credits)
Sept 2015

Assignment Context and Scenario:

You are appointed as a management consultant to undertake a research project related to a specific area of business practice in your chosen travel and tourism business organization. The chosen area of business practice can be in marketing, human resources, operations, finance or a travel and tourism related topic from a tourist destination of your choice but you would need to identify a specific problem or issue area such as consumer satisfaction in marketing or employee productivity or motivation in human resources, or supply chain management in operations. You might as well consider a topic such as the effectiveness of sustainable tourism development in a developing country.

You will be required to identify a specific problem or issue related topic for research and write a research proposal outlining the issues as a problem statement based on clear research objectives (or hypotheses) to be tested. This is required to be justified and supported by a review of relevant literature. The aim of the Research Project is to collect relevant data related to the problem identified using appropriate (primary and secondary) sources and analyse the findings before presenting them in an appropriate format.

You are therefore required to carry out the four tasks as outlined in the following page in order to complete this assignment and present to the senior management. But you will present the written work under a number of chapters (Ask the tutor).

In the first instance, you will need to complete a project proposal with a relevant title and research objectives and hand in to the tutor for approval (only 2 page sheets)

Recommended word count is 6,000, excluding the appendix and reference list. You may use a one-page or 500 word introduction to describe your chosen organization as a case study.

Assignment Tasks: What you must do

LO 1: Task 1

A.    Based upon the specific research problem identified in your sector or chosen organisation formulate a Research Proposal (detailed version), outlining the study background, rationale, aims and objectives within a travel and tourism context. This is your Chapter 1 under the title Introduction.

Ø  M1: An effective approach to study and research the proposed topic or issue has been applied as evidenced from the detail proposal in chapter 1.

B.    Identify Relevant Literature related to your chosen topic and undertake a critical review of key literature, including relevant theories and concepts. You should cite and reference all supporting arguments with sources using Harvard System of Referencing. This is your Chapter 2 under the title Review of Literature.

Ø  M2: Relevant theories and models as well as techniques have been applied in supporting your argument and judgement. l

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  1. Produce and discuss the relevant Research Methodology to implement the proposed research and provide an appropriate plan, including a time schedule for carrying out the research. This is your Chapter 3 under the title Research Methodology.

You need to consider the relevant sources of data such as primary and secondary and outline and justify the proposed methodology using appropriate sampling methods to collect data within the context of validity and reliability.

LO 2: Task 2 (this part is your field research)

A.    Plan and organise the necessary resources and match efficiently to the research questions or objectives so that the proposed research investigation can be undertaken in accordance with the agreed specification and procedures.

B.    Record and collate relevant data where appropriate and organise in tables if necessary.

Hint: This task requires you to demonstrate evidence in the form of log book, a sound questionnaire, schedule, and monitoring process used etc. You should also provide the raw data collected and an account on the response rate and the overall effectiveness of the research investigation process.

Some of the material evidences should be presented in the first section of Chapter 4 under data presentation under the chapter title Findings and Analysis

LO3: Task 3 (this is about writing up your findings)

A.    Organise and structure the raw data in a tabular format and use appropriate techniques to analyse the findings in an orderly manner.(This is your Chapter 4 under the title Findings and Analysis)

Ø  M2: A range of methods and techniques have been applied in the analysis of the data (as proposed in the methodology chapter).

Ø  M3: A range of methods of presentations has been used, including technical language, in presenting the findings (tables, charts, graphs etc.)

B.  Interpret and evaluate the results in terms of the original research objectives and specification and make recommendations with justification (part of Chapter 5 under the title Recommendation and Conclusion)

Ø  D1: Validity of the research methods and the results have been evaluated using defined criteria (see below)

The findings should be linked to the research objectives in the process of evaluation so that conclusion can be made whether the research problem (s) identified or the proposed hypotheses were true or not.

LO4: Task 4 (this is your final presentation of the written work)

A.    Present the outcomes of the entire research using an agreed format in the form of a written report (should be well-structured and presented professionally.

Ø  D2: Substantial activities have been planned, managed, and organised in carrying out the project.

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B.    Make a class presentation of 10-15 minutes highlighting the study objectives, validity of the methodology used and the findings.

Ø  Innovative and creative thoughts have been applied when making the oral presentation (use of ICT and innovative methods of presenting the data and findings)

Relevant Information

1.  Learning Outcomes and Assessment Criteria

Learning Outcomes
Assessment Criteria for Pass
LO1: Understand how to formulate
Formulate and record possible research project outline
a research specification

Identify the factors that contribute to the process of research

project selection

Undertake a critical review of key references

Produce a research project specification

Provide an appropriate plan and procedures for the agreed
LO2: Be able to implement the
Match resources efficiently to the research question or hypothesis
research project within agreed
Undertake the proposed research investigation in accordance
procedures and to specification

with the agreed specification and procedures

Record and collate relevant data where appropriate

LO3: Be able to evaluate the research
Use appropriate research evaluation techniques
Interpret and analyse the results in terms of the original

research specification

Make recommendations and justify areas for further consideration
LO4: Be able to present the
Use an agreed format and appropriate media to present the
research outcomes
outcomes of

1.         Grading Criteria for Merit and Distinction of this coursework

Merit (M1, M2, M3)
Distinction (D1, D2, D3)
Indicative characteristics
Indicative characteristics
M1: Identify and
v an effective approach to
D1:Use critical
v The validity of results has
apply strategies
study and research has
reflection to evaluate
been evaluated using
to find appropriate
been applied
own work and justify
defined criteria

valid conclusions

M2: Select/design
v Relevant theories and
D2: Take
v Substantial activities,
and apply
techniques have been
responsibility for
projects or investigations
managing and
have been planned,
v A rang of methods and
organising activities
managed and organised
techniques have been


M3: Present and
v A range of methods of
D3: Demonstrate
v Innovative and creative
presentation has been
thoughts have been
used and technical
ative thinking
language has been


3.  Preparation guidelines of the Coursework Document

a.    All coursework must be word processed.

b.    Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).
c.    Font size must be within the range of 10 point to 14 point including the headings and

body text (preferred font size is 11).

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d.    Standard and commonly used type face such as Arial should be used.

e.    All figures, graphs and tables must be numbered.
f.     Material taken from external sources must be properly refereed and cited within the text using Harvard standard
g.    Do not use Wikipedia as a reference.
h.    Word limit must be strictly followed.

4. Plagiarism and Collusion

Any act of plagiarism or collusion will be seriously dealt with according to the College regulations. In this context the definition and scope of plagiarism and collusion are presented below:

Plagiarism is presenting somebody else’s work as your own. It includes copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort.

Collusion is copying another student’s coursework; stealing coursework from another student and submitting it as your own work.

Suspected plagiarism or collusion will be investigated and if found to have occurred will be dealt with according to the college procedure. (For details on Plagiarism &
Collusion please see the student hand book)

5.  Submission

a.    Initial submission of coursework to the tutors is compulsory in each unit of the course.
b.    Student must check their assignments on ICON VLE with plagiarism software Turnitin to make sure the similarity index for their assignment stays within the College approved level. A student can check the similarity index of their assignment three times in the Draft Assignment submission point located in the home page of the ICON VLE.

c.    All Final coursework must be submitted to the Final submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission.

d.    Any computer files generated such as program code (software), graphic files that form part of the coursework must be submitted as an attachment to the assignment with all documentation.

e.    Any portfolio for a unit must be submitted as a hardcopy to examination office.

f.     The student must attach a tutor’s comment in between the cover page and the answer in the case of Resubmission.

6.  Good practice

a.    Make backup of your work in different media (hard disk, memory stick etc.) to avoid distress for loss or damage of your original copy.

7.  Extension and Late Submission

a.    If you need an extension for a valid reason, you must request one using an Exceptional Extenuating Circumstances (EEC) form available from the College examination office and ICON VLE. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.

b.    Late submission will be accepted and marked according to the college procedure. It is noted that late submission may not be graded for Merit and Distinction.
c.    All Late coursework must be submitted to the Late submission point into the unit (not to the Tutor). A student would be allowed to submit only once and that is the final submission.

8.  Submission deadlines : as above (page 1)

Submit to:   Online to the ICON VLE only

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