Unit 14 Tour Operations Management in Travel and Tourism

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

Pearson BTEC HND in Travel and Tourism Management

Unit 14: Tour Operations Management in Travel and Tourism

Session: September 2014

ASSIGNMENT BRIEF


Programme title


















Unit number and title
Unit 14
Tour Operations Management in
Travel and Tourism














Assignment title(s)


Title 1
Itinerary Planning and Developing a Tour Package















Title 2
Tour Operations Strategy

























Student name and No






















Assessor



















Issue date

10/10/2014


Submission date

12-17 Jan 2015






















Resubmission


Y


Deadline

17-24 Jan.















Work submitted after the deadline will be marked as a Pass grade






unless extenuating circumstances apply- see programme handbook



Late submission


for further information.








Work submitted later than two weeks after the deadline will not be






accepted.















Feedback


Feedback will be available within 2 to3 weeks of initial submission

















Evidence Checklist

Check this carefully to make sure you hand in the right work


We need to see:
1.    All task answers are provided in report format, typed, cited with accurate sources where required.
2.    A Portfolio consisting of brochures for distribution

3.    All supportive materials supplied in Appendix, suitably titled and cross referenced to body of text.


Tick






General Guidelines

Select a UK based organisation from the travel and tourism industry



(applicable to Assignments 1 and 2).




Provide one page Introduction of the chosen travel and tourism firm




and brief profile of the itinerary destination (for assignment 1).




Recommended word limit for total assignment is 3000, excluding the




introductions.




The work you submit must be in your own words.




All citations of sources should be referenced using Harvard referencing




system.



ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

Pearson BTEC HND in Travel and Tourism Management

Unit 14: Tour Operations Management in Travel and Tourism

Session: September 2014
Assignment 1Title
Itinerary Planning and Developing a Holiday Package




Scenario and Assignment Context:
Consider yourself working for a large UK based Tour Operator as a Package Tour Development Manager. Your previous experience as a public relations and promotion manager for a specialist tour operator and your current experience as an account manager for a number of resorts in three different holiday destinations, including in the Mediterranean would help with your new position as the Package Tour (Product) Development Manager.

You are assigned with the task of identifying and developing a new tour package for new breed of customers interested in excursions visiting ancient heritage sites and wildlife parks along with a few days of beach holidays in a tropical destination. This requires you to choose an appropriate tropical destination and prepare an Itinerary Plan and develop a holiday package with costing and pricing. You need to determine the dates of travel, number of nights and accommodation arrangement, excursions and attractions to visit, and flights and local transport arrangements.

Once the itinerary and package is ready to roll out within the next 9 months, you should prepare a brochure and leaflets for distribution via travel agents and other outlets, including company websites.

Hint: Identify a suitable tourist destination with sunny beaches and heritage as well as wildlife attractions. Ideally you should be choosing a tropical destination in Asia, Africa or South America.

Recommended word count is 2500.

Tasks

Learning
Assessment



Outcomes
Criteria











1.
Examine  the  recent  trend  and  developments  in  the  tour
LO1
P 1.1

operations sector with a brief analysis of the type of holidays




taken and the emerging popular destination.



2.
Prepare an itinerary for a heritage plus wildlife and beach
LO2
P 2.1, P2.2

holiday  and  develop  a  package  with  stages  (evaluate  the

M1, D1

destinations and attractions, appropriate timescale, and the




components of the package to be purchased with contracts).



3.
Carryout the cost of the components and the package and
LO2
P 2.3

determine the selling price.

D 2
4.
Design  and  plan  a  brochure  and  assess  the  suitability  of
LO3
P 3.1, P 3.2

alternative  methods  (non-traditional)  of  communication  and

M 2

promotion.



5.
Evaluate and discuss the non-traditional methods of distribution
LO3
P 3.3

that can be used to sell holiday packages.










ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

Pearson BTEC HND in Travel and Tourism Management

Unit 14: Tour Operations Management in Travel and Tourism

Session: September 2014



Assignment 2 Title  Tour Operations Strategy
Scenario and Assignment Context
For this assignment, you need to consider yourself being promoted as a senior manager with a role of making strategic decisions.

You should be in a position to evaluate the various strategies employed by the tour operators in the UK and set the agenda for future direction. This would involve the application of advanced technologies, including social media in marketing as well understanding the economic reality of the country.

Hint:

Start with evaluating the emerging trends in the tour operations sector, with an emphasis on the UK market.

.

Research and collect relevant materials and data about the travel and tourism sector and the companies engaged in tour operations in the UK.

Recommended work count is for this assignment is 1000, excluding the appendix, if any.



Tasks

Learning
Assessment











Outcome
Criteria











1.
Using the findings from task 1 in assignment 1, analyse the
LO 4
P 4.1





emerging trends in the UK tour operations sector and evaluate

D3





how the various tour operators (competitors) responded.





2.
Briefly examine the differences between tactical and strategic
LO 4
P 4.2





decisions and identify and compare some of the tactical

M 3





decisions that could have taken by your chosen tour operator.














ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

Pearson BTEC HND in Travel and Tourism Management

Unit 14: Tour Operations Management in Travel and Tourism

Session: September 2014


Learning outcomes


Pass Criteria

















LO1:








Understand
the
tour

1.1 Analyse the effects of current and recent trends and


operators industry within the


developments on the tour operations industry.


travel and tourism sector.







LO2:


2.1
Assess the stages and timescales involved in developing


Understand
stages involved


holidays.


in creating holidays.

2.2
Evaluate the suitability of different methods of contracting for







different components of the holiday and different types of tour







operator.





2.3
Calculate the selling price of a holiday from given information


LO3:


3.1
Evaluate the planning decisions taken for the design of a






Be able to review brochures


selected brochure.


and methods of distribution
3.2
Assess the suitability of alternatives to a traditional brochure for


used to sell holidays.



different types of tour operator





3.3
Evaluate the suitability of different methods of distribution used







to sell a holiday for different types of tour operator


LO4:


4.1
Evaluate the strategic decisions made by different types of tour


Understand
strategic
and


operator


tactical decision making
for

4.2 compare the tactical decisions that could be taken by a selected


tour operators.



tour operator in different situations


Merit Criteria
Criteria Covered




LO 2: In-depth analysis of the alternative itineraries using different combinations of
M1
attractions and timescales.

LO 3: In-depth analysis of the alternative non-traditional methods of preparing

brochures and distribution.
M2
LO 4: Comparative analysis of more than one tactical decisions made at different

situation in the chosen organisation.
M3


Distinction Criteria
Criteria Covered




LO 2: Analysis and evaluation of the alternative itineraries and packages based on
D1
the timescale and the appropriateness of the package components and selecting

the suitable option.

LO 2: Critical evaluation of the cost of components and comparative evaluation of
D2
the alternative packages based on key criteria such as customer acceptability.

LO 4: Comparative analysis and evaluation of the strategic responses that various
D3
tour operations firms could have made to respond tot he emerging trends.





ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT

Pearson BTEC HND in Travel and Tourism Management

Unit 14: Tour Operations Management in Travel and Tourism

Session: September 2014

Student Guidelines

1.       Preparation guidelines of the Coursework Document:

a.       All coursework must be word processed.

b.       Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch).

c.       Font size must be within the range of 12 point in body text and heading 14 point.

d.       Standard and commonly used type face such as Times new Roman or Arial etc should be used.

e.       All figures, graphs and tables must be numbered.

f.        Material taken from external sources must be properly cited referenced using Harvard standard

g.       Word limit must be strictly followed.

h.       Works must be checked for similarity index (and report submitted) using the TURNITIN software in Moodle site of the College VLE for submitting the assignment.
i.        Do not use Wikipedia as a reference.

j.        Include a list of references at the end of your document. You must give all your sources of information.

k.      Make sure your work is clearly presented and that you use correct grammar. Wherever possible use a word processor and its “spell-checker”.
2.       Plagiarism

Plagiarism is an academic offence and dealt with accordingly. Plagiarism is presenting somebody else’s work as your own. It includes copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For details please see the student hand book)

3.    Submission

All coursework must be submitted on the VLE (TURNITIN) with cover page on/before deadline. The student must attach a copy of the assignment brief along with the cover page and the report.

4.     Good practice

Retain a back-up soft copy of your assignment. You may email yourself

Make an extra hardcopy of your work submitted for your own reference or later use

5.     Extension & Late Submission

If you need an extension for a valid reason, you must request one using a Coursework Extension Request Form available from the college and submit to the dept. head. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.

The completed extension form must be accompanied by evidence such as a medical certificate in the event of you being sick. Late submissions with mitigating evidence will be accepted and marked according to the college procedure. Please note that late submissions may result in lower grades or rejections.



Internal verifier

Signature (IV of the brief) *

N Saleem

Nazimudeen Saleem
Date
10/10/14





Comments