Tourism Plan for the Municipality of Lemery Batangas

Tourism Plan for the Municipality of Lemery Batangas

INTRODUCTION
Nowadays, tourism is the world’s largest industry. Tourism is a major area of academics, government, industry and public concerns. The rapid pace of tourism growth and development, the nature of tourism and the corresponding absence of single agency responsibility for tourism – related development have often meant the public sector responses to the impacts of tourism on destination have been ad hoc, rather than predetermined strategy oriented towards to developing objectives.
Tourism Planning and development at all levels is essential for achieving successful tourism development and management. The experiences of many tourism areas in the world has demonstrated that, on a long-term basis, the planned approach to developing tourism can bring benefits without significant problem, and maintain satisfied tourist markets.. Places that have allowed tourism to develop without the benefit of planning are often suffering from environment and social problems. These uncontrolled tourism areas cannot effectively complete with planned tourist destination wherelse.
We are the fourth year students of Lyceum of the Philippines University Batangas taking up Bachelor of Science in International Travel and Tourism Management from 4B have a planned to develop an Eco-Park in the Municipality of Lemery, where we will construct recreational activities which are suitable for touth camps, families and also for the admitting tourist who are ventured in those outside activities.
The reason why we choose the Municipality of Lemery because we’ve seen a lot of expanded tourist destination that we can build here. Lemery is known for its agricultural and ecological industry.
As we build our project in Lemery, it will be named “Lemery Ecological and Recreational Park” that will serve as one of the tourist destination in Lemery. We Believe this Recreational and Ecological Park is emerging in response to these changing social needs. Proposing the natural beauty of the place we will develop the area by setting up an environmental friendly progress on it.
RELEVANT STUDIES
When talking about parks, it’s important to begin at the beginning, with the idea of nature. The park developed out of a world view that sets nature a culture in opposition to each other. We live in a world where we value nature by virtue of its ecological worth and not just its aesthetic appeal, where biodiversity, environmental justice, climate change, habitat protection, and sustainable economic development are both social and environmental needs. Today we think of the world as having limits and resources as finite.
Many existing parks are currently experiencing difficulties in achieving their conservation aims, yet they remain an important option for maintaining and enhancing the conservation of biological diversity and ecosystem processes. Critics have claimed that many national parks cannot continue to protect the biological resources within their borders, and the sustainability of this area over the long term is in question.
Parks, recreation facilities, and open spaces provide a multitude of benefits to both people and thee natural environment. Parks include small neighborhood and pocket parks, trails, greenways, water shorelines, large planned urban and regional parks, and forested areas within and surrounding cities. Recreation facilities take in playgrounds, ball fields, and activity areas. Open spaces can be as diverse as agricultural land, forests, gardens, arboretums and institutional grounds.
The park exhibit differences in biomass and productivity of several orders of magnitude. Therefore, the network approach to analyses is valuable for identifying gradients across geographic regions, as well as differences between ecosystems set aside as refuges and those more open to human use.
The La Mesa Watershed and Eco-Park consists of the La Mesa Dam and an ecological nature reserve site in Quezon City commissioned in 1929 in the Philippines.[1] It is part of the Angat-Ipo-La Mesa water system, which supplies most of the water supply of Metro Manila. The La Mesa Dam is an earth dam whose reservoir can hold up to 50.5 million cubic meters and occupying an area of 27 square kilometres. The water collected in the reservoir is treated on-site by the Maynilad Water Services, and at the Balara Treatment Plantfurther south by the Manila Water. Both water companies are private concessionaires awarded by the Metropolitan Waterworks and Sewerage System, the government agency in charge of water supply. It is a vital link to the water requirements of 12 million residents of Metro Manila considering that 1.5 million litres of water pass through this reservoir every day. It is also the last forest of its size in the metropolis.
The La Mesa Ecopark provides healthful outdoor recreation and a true forest experience. It is a living classroom and laboratory for environmental education and aims to be a center for biodiversity conservation. Today, the park continues to be a popular destination for photography shoots, family outings and picnics, and educational field trips. In fact, it doubled visitor traffic - from getting 155,666 in 2005 to 281,846 in 2006. The Association of Tourism Officers of the Philippines (ATOP) in coordination with the Department of Tourism nominated the Project in August 2006 for their Best Tourism Practices Awards. In 2007, the Department of Tourism again nominated it as an official candidate for the prestigious Pacific Asia Travel Association (PATA) Awards, Environment Category.
The Bakhawan Eco-Park was created on 1990, the purpose of the reforestation project was to prevent floods and storm surges during bad weather in the local community. The reforestation project started with 50 hectares of reclaimed land in Barangay New Buswang created by the Kalibo Save The Mangroves Association (KASAMA), a non-government organization, with the help of the local government of Kalibo, Aklan and the Department of Environment and Natural Resources (DENR). The mangrove reforestation project did not only address the community’s flood problems but it also gave a means of livelihood for the local people in the area. The project was hailed as one of the exemplary forests managed in the whole of Asia and the Pacific by the United Nations Food and Agriculture Organization.
On January 22, 2014, the Provincial Capitol of Aklan, headed by the Economic Enterprise Development Department, planted 8,000 new mangrove propagules on a two-hectare area of the Eco-park. The mangrove-planting activity was aimed to minimize climate change and to replace the mangrove trees that were destroyed due toTyphoon Haiyan (Yolanda). Today, the Bakhawan Eco-Park is considered as one of the most popular tourist attractions in Kalibo. The centrepiece of the Eco-Park is a 1.3-kilometer bamboo trail that takes visitors deep into the mangrove forest. The park is an ideal destination for Eco-Tourism, it is home to different species of mangrove trees and it serves as a sanctuary for various types of birds and marine species. Other features in the park includes a watchtower, souvenir shop, canteen, massage area, charcoal briquetting, picnic huts and a Center for International Mangrove Studies.
ACCESS CONDITION TO ATTRACTIONS
Around 112 kilometres south of Manila, Batangas City is located on the south western coast of Batangas Province. Neighbouring towns are San Pascual on the northwest, San Jose on the north, Ibaan on the northeast, and Lobo on the southeast. It has a total land area of 283 square kilometers and is composed of 105 barangays. Transportation in Batangas City is very accessible in all kinds of people who aspire to have a tour or familiarize themselves in the city proper. Jeepneys are usually used for transportation for the people of Batangas which is very affordable. Tricycles are also capable for residents. For those who are from provinces crossing the sea ferries are accessible too.
SITE VALIDATION
Lemery is known for its home for Beaches. A quiet place that is suitable for that person who wants a relaxation. “it symbolize key because before entering to the paradise of GOD” Lemery is the one who is holding the key in heaven because we all know that GOD made first the natural environment and it was a complete package to experience the essence of nature by developing recreational tourism here.
Lemery is 35 minutes away from the city proper. It is one of the 52 barangay of Batangas City which is not really developed and has been discovered by our tourist.
By the project that we are making, we want Lemery be known as one of the attraction here in Batangas Province.
Lemery is suitable for the next tourist attraction of the province with its natural inclination of our dearest nature. With its nature and beside the sea place the plan is really match with its site. Its river can be develop also as part of the plan can give a scenic view or picturesque attraction for those who admire a relaxing place.
IDENTIFICATION OF EXISTING ATTRACTION
As one of the top province that has a numerous attractions that gives pride to our country .Batangas city has its own pride of attraction that outbound and inbound tourist love to go through. By its museums, churches, man-made attractions, and parks that really give an astonishing experience for the tourist.
Some are the existing attractions in Batangas City near the premise of Lemery, that tourist can also go through:
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|Casa Corazon |
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|Nonong Casto Beach Resorts |
|CML Waterpark |
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|Santos Beach Resort |
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|Heart of the Ocean Beach Resort |
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|Abaksa Beach Resort |
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|Royal Grande Beach Resort |
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|Sigpawan Festival |
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|Town Fiesta of Lemery |
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|IDENTIFICATION OF POTENTIAL ATTRACTION |
|As we discussed the existing attraction nearby the site which we validated we can construct different attraction that is potentially |
|enduring to and matched to the place. Eco Parks and Community Park can be existed in Lemery. Considering that it is accessible from any |
|point of the place, tourist can easily access on the area. Smooth transportation and formidable communication in the residents can give a |
|harmonious experience in every tourist. Inspired by the previous attractions constructed by the different tour planners, we are motivated |
|to develop a site that presents the natural beauty of Batangas city. |
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|INVENTORY OF HOTELS, RESTAURANTS, AND RESORTS |
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|Resorts |
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|A. Santos Paradise Resort |
|Abaksa Beach Resort |
|Rosman Beach Resort |
|Heart of D’Ocean Beach Resort |
|Villa Gracia Beach Resort |
|Royal Grande Beach Resort |
|Villafor Beach Resort |
|CML Beach Resort |
|La Familia Beach Resort |
|Casa Corazon Resort |
|Hospitals |
|Don Juan Mayuga Memorial Hospital (Batangas Provincial Hospital) |
|Metro Lemery Medical Center |
|Our Lady of Caysasay Medical Center |
|Lemery Doctors Medical Center |
|Little Angels Medical Hospital |
|Salazar Polyclinic |
|St. Martin General Hospital |
|Restaurants |
|Jollibee |
|Mcdonalds |
|Chowking |
|Greenwich |
|Shakeys |
|Hap Chan |
|Max’s Restaurant |
|Jorjhanes Restaurant |
|Mang Inasal |
|Winmar Restaurant |
|Dories House of BBQ |
|Angel’s House of Lomi and Goto |
|Hotels |
|Palanas Hotel |
|Dream Wave Hotel |
|Orlando Hotel |
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|Each of these Resorts can be located at Brgy. Nonong Casto Lemery Batangas. It is the home of beach Resorts in Lemery. This Beach Resorts |
|are the main attractions in Lemery today that helps the economy of this place. |
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|FORECAST OF VISITOR ARRIVAL IN THE STUDY AREA |
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|Lemery is a not known and visited by visitors because it is only a small community. Only those residents of Barangay know the place and |
|what is located there. |
|By developing Lemery Ecological and Recreational Park, the place will be known by some visitors. |
|Eco Park can be a good place to visit and can be an educational in part of the students and colleagues. Our Eco Park and Recreational Park |
|can be visited by the following visitors: |
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|PREPARATION OF MARKET INLAND AND PROMOTION COLLATERALS |
|Tourism is a very complex industry encompassing a wide range of economic activities in every tourist destination in the country, and |
|involves a substantial amount of investments—a reason why it is recognized as a major contributor to the generation of foreign exchange |
|earnings, investments, and revenues, and to the total growth of the country’s output. It also creates human resource-intensive jobs. |
|Batangas is one of the most popular tourist destinations near Metro Manila. The province has many beaches and famous for excellent diving |
|spots only a few hours away from Manila. It reigns the most culturally preserved sites of the Spanish colonial era in the Philippines. |
|Batangas is also generally accepted by linguists as the ‘Heart of the Tagalog Language’. Poetically, Batangas is referred to by its ancient|
|name Kumintang. The province of Batangas is divided into 4 congressional districts and lemery batangas is belong to the first district. |
|lemery eco-park has proposed to be the way for the new lifestyle movement of lemery, Batangas. Facilitating for the target market to be |
|more involve in the industrial way of life and be more realistic in the beauty of nature. Providing the botanical garden, fish pond ,camp |
|site, animal section, butterfly garden and anything that will fit to give life to the Eco park it is very essential to provide the essence |
|healthy life and gives trivia to the tours. We start Recreational activities to emerge an extraordinary experience to the residents of |
|lemery; playground, putting benches for them to spend their happy times. Learning area for the students and group naturalist learn the |
|economic and industrial relationship between the processing and earning money through nature. This is also an opportunity to give |
|employment to the resident of lemery and give tour to the tourists, and boost their naturally inclined tourism. This park is open for the |
|different kind of group tourist seeks to have an educational yet exciting experience with the nature. |
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|PRIORITIZATION OF TOURISM CIRCUIT |
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|A tourism circuit is defined as a route on which at least three major tourist destinations are located such that none of these are in the |
|same town, village or city; with well defined entry and exit points. |
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|TAGAYTAY – LEMERY – BATANGAS CITY |
|CALATAGAN/NASUGBU – LEMERY – BATANGAS CITY |
|MANILA – LIPA – LEMERY |
|SAN JUAN – LEMERY – BALAYAN |
|TANAUAN – LEMERY – BALAYAN |
|With regards with our tour plan, we chose the municipality of Lemery because of its amazing attractions and the easy access. Since it is |
|known for the beautiful water sceneries, we would like to add some more attractions; Because we found out that there is no existing park |
|there that’s why our group pursues the said plan. And we’re hoping and aiming that it will be known for the entire city. |
|Brgy Palanas is located in Lemery and this is where we are going to build the eco-park. The area that we will be using is really far from |
|the pollution & noise of the city. It will be a relaxing & peaceful eco-park that everybody will surely enjoy. The importance of having a |
|tourist circuit is to increase the total number of visits to all the destinations on the circuit as well as provide tourist with a mix of |
|attractions and activities in a destinations. |
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|TOURIST ATTRACTION RECOMMENDATION |
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|Having a THREE hectares of land property , our group have a facilities want to construct in the area, initiating an Ecological and |
|Recreational Park in the municipality we want the tourist not just enjoy but also learn and be involve in the circulation of our nature . |
|The purpose of this park is not only to provide entertainment for the tourist but also we ensure that every individual must learn on how |
|they appreciate the nature especially for the children. |
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|The park will contain the following: |
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|Lounge area |
|Registration- the first counters that tourist will first stop, register and pays their entrance. Negotiating with the staff of park. |
|Canteen- people buy their foods and drinks; they can also order their meal and snacks. |
|Vegetable garden- The vegetable garden has traditionally been located in an area separate from other parts of the landscape because it was |
|considered unsightly. With proper planning, however, the garden can be both functional and attractive. In this area the tourist will see on|
|how vegetables planted and how it grows. We also provide learning activities in the area where tourist actually experience to plant and |
|grow a vegetable. |
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|Bitter gourd |
|Eggplant |
|String beans |
|Cabbage |
|Sponge gourd |
|Botanical garden- the garden is filled of different ornamentals and herbal plants. |
|Ornamentals |
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|Birds of paradise |
|Calachuci |
|Champaca |
|Maclelland |
|Indian tree |
|Kamuning |
|Red banaba |
|Traveller’s tree |
|Yellow bignonia |
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|Herbal plants |
|Aloe vera |
|Ginger |
|Lagundi |
|Sambong |
|Malunggay |
|Okra |
|Tuba |
|Balimbing |
|Bayabas |
|Floral Garden |
|Rose |
|Anthurium red |
|Bougainvillaea |
|Birds of paradise |
|Daisy |
|Santan |
|Gumamela |
|Yellow bell |
|Orchid |
|Recreational activities- in this area the activities are inclined and some facilities are more devastated and fun. |
|Wall climbing |
|Playground |
|Swing made of nets and tire |
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|Camp site- this is the area where campers will stay and build their tents for overnight stay. |
|Birdcages- scattered in some areas of the place, allocated with the different species of birds. |
|Dove |
|Love birds |
|Philippine Cuckoo-dove |
|Mindoro Bleeding-heart |
|Tree planting site- in this site group tourist is allowed and encourage to plant trees for the conservation of the place. |
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|These facilities are made to visualize the Lemery Ecological and Recreational Park |
|Lounge |
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|Canteen Souvenir shop |
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Vegetable garden
Botanical Garden
Recreational activities
Camp site
Birdcages
Fish Pond
Animal Section
PREPARATION OF MARKET INLAND AND PROMOTION ALLOCATION
Market response may be modelled on an aggregate level. In tourism, such a macromodel is easily recognized since it uses, say, number of visitors or bed-nights recorded in a destination, tourist receipts or market share as endogenous variables. Often, these response criteria are directly linked to input factors.
Ecological Park (Eco-Park) is a concept throughout the world in promoting Eco Friendly tourism. Added to this, majority of Ecological related institutions are surrounded the Eco park making this location the finest initiative for Ecological extension with its resources, but also promoting environmental awareness in saving the environment. Primary focus of the EcoPark is for outdoor recreation and forest experience for students, families, environmentalist, and tourist.
Lemery Ecological and Recreational Park has proposed to be the way for the new lifestyle movement of Brgy. Palanas, Lemery. Providing the botanical garden and vegetable garden to give life to the park is very essential to provide the essence healthy life and gives trivia to the tours. We start Recreational activities to emerge an extraordinary experience to the residents of Lemery; wall climbing, playground for the childrens, and swings for them to relax, putting cavannas and benches for them to spend their happy times. Learning area for the students and group naturalist learn the economic and industrial relationship between the processing and earning money through nature. This is also an opportunity to give employment to the resident of Lemery, and boost their naturally inclined tourism.
This park is open for the different kind of group tourist seeks to have an educational yet exciting experience with the nature.
Estimation of development cost
Land property
3 hectares/30000sq.mxP350/sq.m P10,500,000.00
Landscaping
Soil digging materials P25,000.00
Manpower
(20)xP350/day P630,000.00
Total Cost =P11,380,000
Length of days of work-90 days
Facilities
Lounge area- 150 sq.m
The lounge area, canteen, registration and souvenir shop was made of nipa and bamboo and coco lumber.
Panels of nipa for the roof
350 pcs. x P52.00/piece P18,200.00
Bamboo
500pcs x P120/piece P60,000.00
Coco Lumber2x3x12
200pcsxP200/piece P40,000.00
Construction Materials P10,000.00
Foreman
(3)xP1000 P135,000.00
Carpenters
(12)xP500 P270,000.00
Furnitures for canteen
Tables and chairs
(15)xP7000 P105,000.00
Bar P40,000.00
Counter P35,000.00
Furnitures for registration
Wooden chairs
(5)xP2000 P10,000.00
Long sculptured table P20,000.00
Total cost =P743,200.00
Length of days of work- 1 ½ month
Vegetable garden-250 sq.m
Gardeners(by specialization)
(5)xP200/day P20,000.00
Seeds P1500.00
Gardening tools P10,000.00
Fertilizers P5,000.00
Total cost =P36,500.00
Length of days of work- 20 days
Botanical Garden
Gardeners (by specialization)
(6)x P250 P30,000.00
Ornamental plants P25,000.00
Herbal plants P20,000.00
Flowering plants P50,000.00
Fountain P25,000.00
Interior designer P10,000.00
Construction materials P40,000.00
Length of days of work -20 days
Total cost =P200,000.00
Recreational activity area
Wall rock
(2)xP35,000.00 P70,000.00
Playground P150,000.00
Swings made of tires and net P10,000.00
Landscaping P100,000.00
Workers
(6)xP300 P54,000.00
Length of days of work- 1 month
Total cost =P384,000.00
Camping Tools
Camp tent
(30)xP3000.00/pc P90,000.00
Camping beds(single
(60)xP2000/pc P120,000.00
Total cost =P210,000.00
Animal Section area
Herd P250,000.00
Food for the animals P100,000.00
Animals
a. Goats(5)xP7,000.00 P35,000.00
b. Carabao (2)xP20,000.00 P40,000.00
c. Cow(2)xP35,000.00 P70,000.00
d. Ducks(5)xP2500.00 P12,500.00
e. Chicken(10)xP250.00 P2500.00
f. Rabbit(4)x450.00 P900.00
Cages P100,000.00
Workers
(12)xP250/day P90,000.00
Length of days of work- 1 month
Total cost P701,700.00
Birdcages
Birds P100,000.00
Cages P100,000.00
Food for the birds P25,000.00
Construction materials P100,000.00
Workers
(6)xP250/day P30,000.00
Length of days of work- 20 days
Total cost =P355,000.0
Security
CCTV cameras
(5)xP20,000.00 P100,000.00
Control monitors
(2)xP75,000.00 P150,000.00
Total cost P250,000.00
Others
Wooden street lights
(30)xP15,000.00 P450,000.00
Wooden benches
(45)xP2,000.00 P90,000.00
Cavannas
(45)xP10,000.00 P450,000.00
Total cost =P990,000.00
The summary of the estimated cost of the development of Lemery Ecological and
Recreational Park is P15,250,400.00
Summary of Cost
Land construction=P11,380,000.00
Lounge area=P743,200.00
Vegetable garden=P36,500.00
Botanical Garden=P200,000.00
Recreational activity area=P384,000.00
Camping Tools=P210,000.00
Animal Section area= P1,101,700.00
Birdcages =P355,000.00
Security= P250,000.00
Others =P990,000.00
FINANCIAL AND ECONOMIC EVALUATION OF TOURISM DEVELOPMENT AND FACILITIES
Tourism investment projects generally include the technical evaluation, financial evaluation, the evaluation of the national economy and social assessment and general evaluation, etc. Tourism investments financial evaluation is an important part of tourism investment project evaluation.
The financial matters of this development had been affordable and will be easily to accommodate by the bank loans and the estimation of costing and gives and allocate developmental needs.
Economically, the proposed “Lemery Ecological and Recreational Park” has emerged to be one of the sources of tourism income in the area. Giving the chance to be existed it will surely boost to the economy of city and raise the tourism interest of the target market.
FINANCING OPTION FOR TOURISM DEVELOPMENT
Hence the land properties in Lemery, Batangas are private we had consulted one of the land property owner to be part of our development. Since the estimated cost of the park is P15,250,400.00 we will undergo bank loans in trusted banks(BPI,WORLDBANK,IMF) in the province. And dealing with the collateral agreements of sponsorship.

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