Emerging Issues in the Tourism Industry
Emerging Issues in the Tourism Industry
(In case of Switzerland)
According to the World Economic Forum's annual Travel & Tourism Competitiveness Report which was released at the Global Tourism Forum (GTF) in Andorra; Switzerland and some other countries were considered as the most beautiful environments for developing the tourism and travel industries.
Tourism always plays a vital role in the economy of any country and it plays the same role in Switzerland. But, it has been struck by the economic condition in Switzerland, because of the world economic recession. Tourists come to Switzerland because of its natural beauty, but with the continuing strike in many areas of Switzerland; it results in the improvement of tourism in Switzerland in recent years.
"Our report measures different factors that make it beautiful to make the tourism and travel industry of one country," said Jennifer Blanke, Lead Director and Economist of the World Economic Forum's Centre for Global Performance and Competitiveness. "The top rankings countries Switzerland, France, Germany and Austria show the significance of regulatory frameworks and supportive business, matched with world-class tourism and transport infrastructure, and a focus on rising natural and human resources for increasing an environment that is beautiful for making the tourism and travel sector."
This analysis of the cross-country of the drivers of competitiveness in tourism and travel offers helpful comparative detail to make business judgments and to put measurement to governments needing to increase their tourism and travel environments. The rankings are entirely related to the Travel & Tourism Competitiveness Index (TTCI) in which almost around 139 countries covered. The TTCI utilizes a combination of data from available sources in public, international tourism and travel experts and institutions, also as the outcomes of the Executive Opinion Survey, an inclusive annual survey took by the World Economic Forum in common with its network of different institutes (leading business organisations and research institutes) in the countries covered in the report. The survey demonstrates unique data on different qualitative business and institutional environment issues.
The concluding part of the report includes detailed profiles of the countries for the 139 economies featured in that study, demonstrating a comprehensive summary of their entire position in the rankings of Index, also as a guide to the highest tourism and travel competitive benefits and weaknesses of each of them. It is also comprised in a broad part of data tables covering every indicator utilized in the computation of Index.
"There is a period of different economic turmoil, the tourism and travel industry is currently starting with some positive signs of recovery, particularly in the emerging markets of Latin America, especially China and Asia ", said Thea Chiesa, Aviation Head, Travel and Tourism at the World Economic Forum. "So as to come through the new certainty that has issues from the crises, conversely, the T&T industry and places require changing the way they work. By all the new models, business, partnerships and alliances, they require addressing social inclusion and deal with risks (particularly environment and security) in a systemic and holistic manner."
"For more than five years, the World Economic Forum has become thought leaders and key industry through its Aviation, the partnership program of Travel & Tourism Industry to accomplish an in-depth analysis of the tourism and travel competitiveness of economies all over the world. The aim is to make a platform for multi-stakeholder dialogue to make sure the growth of sustainable and strong national tourism and travel industries able of contributing effectively to the development of international economic," said by Robert Greenhill, CBO of the World Economic Forum.
The sector of transport is a very highly and large fragmented market. As no-one can be number one in the entire logistics business, different companies fight to remove the right segment so as to be successful. But making competitive benefit needs more. To get better competitive benefit in these complex environments, travel, transportation, and different tourism companies should confront different important questions:
* How do we change from a legacy organisation to face the new authenticities of low-cost business models and global competition?
* How do we safe our loyalty of customers?
* How can we get a price premium on the competition with the proper product-portfolio branding and mix?
* How do we manage or leverage the effect of "green" regulation—or do both? How do we change "sustainable or green travel" into a competitive benefit?
* How do we organise procedure to meet the needs of the customers at the affordable cost?
* How do we influence the changing distribution of profitableness along with the value chain?
* How can we assure that the work force is linked to do what cannot be described, even in the best-process blueprint?
As showing insight into how countries are raising the development of their tourism and travel industry. There are many different reports that show a snapshot on the industry’s health and its aim in repelling economic growth of the World. With tourism and travel accounting for one in 11 jobs worldwide, the report shows that the industry has shown irrepressible during the world economic downturn and may be an important factor in paving the way for emerging and developing markets to radiate into greater value of economic activities.
Assessment: “The judgment of the industry has been pushed by the growth of the middle class in emerging markets, even though advanced economies as well are showing positive momentum. Great policies, tackling technology and helping the movement of people over borders will enable the industry to take advantage on this tailwind and back in increasing prosperity into the future,” said Jennifer Blanke, Head and Chief Economist of the Global Competitiveness and Benchmarking Network at the World Economic Forum.
Plan: “The tourism and travel industry should needs to endured the global downturn and is currently playing significant role in assisting and tackle serious challenges of the world, including youth unemployment, environmental sustainability and economic development. The challenge for the stakeholders and the industry today is to preserve this powerful contribution to the growth and employment of the economy, whereas continuing to proactively engage the shared goals of helping global tourism and travel and defending host cultures, environments and identities,” said Thea Chiesa, Head, Director of Aviation, Travel & Tourism Industries, World Economic Forum.
Budgeting: The Tourism and Travel Competitiveness Index covers 139 countries and utilizes a mixture of data from the available sources in public for making a budget, international tourism and travel experts and institutions. It also integrates the outcomes of the Executive Opinion Survey, an inclusive annual survey conducted by the World Economic Forum and its network of different institutes (business organisations and research institutes) in the countries dealt in the report. The survey shows data on different qualitative business and institutional environment issues.
The report also includes detailed profiles of the countries included in the study, also a comprehensive summary of their entire positions in the Index and a guide to the biggest tourism and travel competitive benefits and difficulties of each. It was also contained is a broad part of data tables covering every indicator utilized in the Index’s computation.
Resources: The World Economic Forum made the report together with its Strategic Design Partner, Data Partners, and Booz & Company, which contain Deloitte, the International Air Transport Association (IATA), the World Tourism Organization (UNWTO), and the International Union for Conservation of Nature (IUCN) and the World Travel & Tourism Council (WTTC). The Forum also got significant feedback from Industry Partners in an attempt; this is to say Airbus/EADS, Bahrain Economic Development Board, BAE Systems, Bombardier, Deutsche Lufthansa/Swiss, Delta, Embraer, Jet Airways, Etihad Airways, Hilton, Marriott, Lockheed Martin, Safran, VISA and Starwood Hotels & Resorts.
Maintenance: The cross-country analysis of the drivers of competitiveness in tourism and travel offers comparative detail that is helpful in taking business decision-making and backing policies of governments need to increase their tourism and travel environments. Moreover, the report contains contributions from the experts of industry. Many of the different chapters demonstrate issues like how the facilitation of visa can play a key role in making economic growth; the significance for the policy-makers to purchase local competitive benefits to flourish in a volatile atmosphere; the effect of the tourism sector on the creation of employment; and how the connectivity that the aviation sector makes endures economic development.
WILD LIFE TOURISM
Switzerland has huge signs of turning into the emerging giants in world tourism as its economy, especially in the areas of Telecommunications and Information Technology, is having tremendous growth. Switzerland’s outbound volume of travel, which is twice as big as its inbound number, would rise importantly in the coming future if tourism turns out to be State driven. The quickest features for successful development of tourism contain product enhancement, regulations, marketing and the development of human resource.
Marine research and rescue: The aim of the State is essential as a huge amount of tourism resources like foreshore lands on the coast, forest and wild life, heritage monuments, inland water bodies and important infrastructure like airports, ports, roads, and vest with it. Thus, so as to encourage tourism industry in Switzerland in the wake of said challenges, the below written strategies will help to welcome visitors to search, see and bring back home the cherished, lively and true memory of exploring Switzerland from West to East and North to South.
Education centre: The vital point to be mentioned here is that whether the quick progress of this leading IT sector(s) working on the education centre or the developed tourism industry will be capable of pulling up the remaining economy as advised by W.W. Rostow in his ‘Stages of Economic Growth’. His thesis appeared to work reasonable good in starting world where many nations focused on varying packets of specialization. In the present condition, almost every nation is over-focusing on, nearly, the same field. Becoming a TELCOM or IT professional is the objective of every youth now but such lucky persons are no more than one million in Switzerland with this huge population providing a possibility of only one in a thousand. The mushroom growth of different companies, began in the 1990s, has previously observed, in a decade, their demise not just in the America but the world all together.
The abovementioned condition brings to the conclusion that, in the end, sustainability of ‘brick-and-mortar economy’ is the condition for the preserved prosperity of all the IT professionals. Whom will they notify if their clients stood stripped of their disappeared or paying capacity from the seen altogether? In the wake up of market-led globalization, especially after 1991, the world has previously witnessed many financial scams, different terrorist attacks and different kinds of criminalisation. The basic query is: What about the countless leftovers left behind in the contest struggle? Who will see of them, in this era of privatization, if not the Governments? Or, they leave them to get the law into their own hands?
The WTO-led trade process of liberalization, accelerated by the IT revolution, has widened income inequalities in and between countries. The reforms have not cut down unemployment as broadly expected at the time of their launching. In the organized foreign and private investment-based industrial sector employment has stayed constant at 7.5 million for the six to seven years. The huge ‘opening up’ of the local screwdriver technology-based production and economy to direct imports by the MNCs have resulted in tens of thousands of small-scale units becoming or dying sick leading to job destruction, sooner than job creation, except for the Information Technology sector.
Forest restoration and conservation: Restoration and conservation of forests is essential as a huge amount of tourism resources like foreshore lands on the coast, forest and wild life, heritage monuments, inland water bodies and important infrastructure like airports, ports, roads, and vest with it. Thus, so as to encourage tourism industry in Switzerland in the wake of said challenges, the below written strategies will help to welcome visitors to search, see and bring back home the cherished, lively and true memory of exploring Switzerland from West to East and North to South.
Rehabilitation centre: Switzerland must need a rehabilitation centre for the betterment of the society. They have working on IT industries and Tourism industry and now they should start focusing on this field too.
Tourists are also bothered on account of undesirable paper work, time wasting abidance of rules and regulations and red-tapism in Switzerland. Moreover to immigration and customs formalities are also considered as the main problems faced by the visitors. The issues of entry and exit too blow half of the charm of the holiday. Again, their bad infrastructure, shortfall of packaged tours, shortage of link among different places, shortage of transportation, their failure to make mass awareness all over the world, polluted atmosphere, discriminating social and economic behaviour, inexperienced and inadequate staff, awkward present convertibility and shortage of multi-linguistic guides come in their way of nice tour and make the foreign tourists loth to come to Switzerland.
CBTI- COMMUNITY BASED TOURISM INSTITUTE: The issue has presumed such alarming dimensions that the community of the world should look for its permanent solution. The injustices performed to the individuals in different parts of the world have led in great damage to the industry of tourism everywhere in the world. Tourists, particularly of the developed nations; have been ignoring such places where there is any kind of violent actions against them.
ROLE OF “CBTI”: The issue has turn out to be so acute that the Governments in USA and UK, in recent times, had to issue travel announcements to their tourists. Even though these travel announcements were, afterwards, withdrawn but the issue had previously done. Switzerland is not a favourite place now for most of the tourists who spend, from their standards, much money on tourism.
Factors effecting the social change: According to the Travel and Tourism Competitive Index (TTCI), Switzerland has the most militant tourism and travel industry in the world. Conversely, 2013 was completely known as challenges year for the Swiss tourism category because of the remaining intensity of the Swiss currency, lower arrivals between European tourists and feeble domestic growth of tourism, reduced benefits for Swiss travel retailers, increasing unemployment in the price hikes and industry for beverages and food. The domestic tourism trips was effectually static and arrivals refused by 4%.
POSITIVE AND NEGATIVE IMPACTS OF TOURISM
The strategy of marketing of Switzerland Tourism (ST) was mostly aimed at promoting and attracting summer tourism. Under the name of project “Inspiration ideas re-invent summer”, the focus was on growing the strategies of marketing and infrastructure requires boosting the number of visitors to Switzerland in the summer. Because of the issues regarding climate change and some snow in the winter, it is indicated that the addiction on the rates of occupancy and value sales during the season of winter should be understated.
History: Switzerland is a great place to visit. But, it could only be possible with proper recognition of tourist parts and focused marketing attempts, with the assistance of professionals, must be undertaken. In this way, Switzerland may improve its market share in the world tourism by focusing on the above mentioned vital promotional plans, hence reducing the effect of terrorism incident from the history and industry, which has actually affected the Switzerland’s tourism industry all over the world.
Festivals: Switzerland has got a very vast culture and they are good in celebrating their each and every festival with love and peace. Tourists like enjoying their festivals when they visit to the Switzerland.
Sports: Their children of rich families who went to England for studies, they like playing football.
Economy: Keeping in view the bad performance of the agriculture in Switzerland’s Economy, the coming budget is required to go with more investments on agriculture. Even though the services sector in Switzerland has broad part to the economy of the country, still it has betrayed to some extent in pulling more investments to the sector.
Social and Cultural: There are strong social restraints in Switzerland’s macro-economic circumstance with astonishing under-employment in the agricultural sector whose share to GDP has steeply decreased from 58% to 25% over the last half century.
Environment: Megatrends like the aging of populations and issues regarding the security and the environment are increasing demands for many types of tourism. New sections of tourism—like medical tourism and calling family and friends—are emerging as chances for growth.
Urban tourism could be very affordable with the retail package holidays which grew in 2012 to 17% of entire travel retail package for the holiday sales in Switzerland. Because of the high value of the Swiss franc and, successively, the departure of holidaymakers booking in neighbouring Austria and Germany, Swiss tour intermediaries and operators began offering travel accommodation, transportation and different services on internet booking platforms. The pricing in these types of online platforms is dynamic and can be flexible, with regular changing rates and not any fixed prices.
Advantages of Urban Tourism: Urban tourism is turning out to be a business travel hotspot in Europe, aimed by the newly-open Congress Centre and the under-construction “Circle” at the airports. The Congress Centre was formally started in January 2013 after restructuring and modernisation, totalling to an investment of almost CHF40 million. The first conference was held at the new centre which was also known as the first Swiss Congress Conference in January 2013 with the goal of reinstating Zurich as a MICE place. With the Circle project designed to be operational by 2017, Zurich airport will turn into a place alone through this, the biggest construction project in Switzerland.
Disadvantages of Urban Tourism: Their bad infrastructure, shortfall of packaged tours, shortage of link among different places, shortage of transportation, their failure to make mass awareness all over the world, polluted atmosphere, discriminating social and economic behaviour, inexperienced and inadequate staff, awkward present convertibility and shortage of multi-linguistic guides come in their way of nice tour and make the foreign tourists loth to come to Switzerland.
Development of Framework: Accordingly, no attempts were made to establish any kind of infrastructure for the development and promotion of tourism industry in the country. In reality, the country had to pay vital attention towards enhancing food production and establishing infrastructure for the development of industry.
Urban Planning and Policies of Switzerland: Important constraints and problems, involving the development of human resource in the tourism sector are shortage of tourism training infrastructure, shortage of qualified manpower and qualified trainers, working situations in the tourism sector and shortage of policies and strategies for the development of human resource in the tourism sector.
ECO – TOURISM
With firm growth of possible inbound tourists from emerging countries of BRIC, Switzerland Tourism (ST) focused on different marketing activities in 2013 on Switzerland, rating from the customer programmes to reach-out and advertising campaigns to different training programmes for travel agents in many cities. The marketing openings underlined the reality that Switzerland is not just a place for honeymooners and family holidays but also for many other segments like senior holidays, adventure holidays and gourmet holidays. As part of the campaign for the 2013 “year of water”, citizens saw the jubilation of glaciers, rivers and lakes, key provided that water is significant to them culturally.
Principals: The increasing richness of emerging markets and the enhanced competitiveness of the providers of travel are compounding the fight for the tourist dollar in between destinations and countries.
Adventure Travel Association: Travel providers, like railways, airlines and ferries, look for a separation of business models in which the vital success factors are often differing—small haul against long haul, point-to-point against hobbling, single-mode against intermodal operation, low cost against full service.
Natural tourism development: It possibly important to mention here that the Government of Switzerland had no Tourism Policy for over forty years since the introduction of planning in the country in 1951. On both the fronts, the country had made enormous progress and turn into the leader of the developing nations. So as to get targets of quicker economic growth, a number of Public Sector Enterprises were establish including Switzerland Tourism Development Corporation. Conversely, no worthy progress was made in growing tourism according to potential tourism of the country. In 1992, there was the first tourism policy that was made by the Government of Switzerland.
Local’s economic development: Total revenue to the Government of Switzerland is concerned; tourism is the third biggest source of earnings of foreign exchange to the country after gems and jewellery. Switzerland has enormous potential to earn extra foreign exchange as it has a diverse and huge potential for tourism ranging from pilgrimage tourism, eco-tourism, beach tourism, health and spiritual tourism to adventure and leisure tourism. The incredible diversity provides tourists everything they are looking for enjoying from a holiday but still they might not take advantage on the huge kind of amusements offered by the country. So as to attract the inflow of tourists in the coming years, the Government of Switzerland has apportioned US $590 million for the sector of tourism for the period of 2002-07. Whereas the market for global tourism has shown damaging growth, tourist arrivals in Switzerland have increased more in the recent past. This is a bright indication but a great deal can be performed to encourage inbound tourism in Switzerland.
Briefly in Switzerland, the tourists feel irritated and insecure due to unwanted paper work, time consuming abidance of different rules and regulations, immigration and customs formalities, red-tapism, tipping, environmental pollution, bargaining, problems of transport, taxes and high rates etc. Beggars are such an irritation that the tourists have to face almost at all tourist spots, shopping centres, hotels, markets, places of worship, monuments, railway stations and sometime at the bus stands too. They always follow the visitors and there have been times that the tourists gets much annoyed that they break off their visits, spending and shopping. The tourists, hence, ignore Switzerland to avoid provokes and prefer some other places where the shade of poverty and its expression like begging do not indulge their spirit for holiday. Hence, Switzerland’s third biggest foreign exchange earning industry is provoked with a huge amount of problems. These issues have been analysed in bigger information in the pages that follow.
Principles: Sustainable tourism covers broad area of tourism such as; natural heritage, bio-diversity, conservation, cordial, civilization, fiscal and environmental segments.
Objectives: The main objective and goal of eco-tourism is to develop and create better place for people to visit and create an opportunities for local people to earn for their living for the betterment of their lifestyle.
Problems: In the past few years tourists have found some amount of violence and killing almost in every country including Switzerland. Switzerland, historically called as 'Heaven on the Earth', after Kashmir, seems to be deserted on account of violence and terrorism. A big amount of tourists, who likes visiting and staying for a longer period in the Zurich, do not visit there for fear of aggression and violence. The travellers of business also schedule their business trips just when it is quite necessary. Actually, violence and terrorism have become the initial and the important problem for tourists in almost every part of the world and Switzerland is no exception.
Destination management: Firstly, to succeed and stand against the challenges, there is a requirement of developing the needed human resources in many segments of tourism industry. It has turn into imperative as an effect of the quick growth in tourism, quick dynamic changes and changing technology in the international tourism market. Now, important constraints and problems, involving the development of human resource in the tourism sector are shortage of tourism training infrastructure, shortage of qualified manpower and qualified trainers, working situations in the tourism sector and shortage of policies and strategies for the development of human resource in the tourism sector.
Next, it is important that the Government of Switzerland take important measures to come over impediments to travel and tourism. The most ordinary set of impediments include processing and managing of visas, border formalities, travel taxes and health and customs regulations. The Government requires considering as to how to adjust these requirements and controls in such a way that the development of tourism sector is facilitated whereas vital national interests are secured.
Attracting foreign investment in a highly competitive global market, it is imperative for government to increase the climate for investment. Procedures and regulations for registration and support of foreign investments require be simplifying and making more transparent. Approval standards must be clear and must be connected to the country's tourism development objectives and goals. These objectives and goals require being well set and must define the role of foreign private investment.
Over any other kind of development, tourism needs an unspoilt atmosphere to manage. This is especially right in this region, where the region's vital marketing strategy glorifies the tranquillity and beauty of its coastal areas. It is vital that tourism in the region is managed and developed in such a way as to defend natural assets. The degree to which the development of tourism is controlled and planned in coordinated and an orderly manner, it will strike the long-term quality of the tourism product and afterwards the success of the industry.
The recommendations are entirely based on above discussion on Natural tourism, wildlife tourism, social tourism & urban tourism of Switzerland and are described as below. They should start focusing on the economic development which is very important. For quite some time the definition of tradition of economic development entailed sustain yearly increase in GDP or GNP at rates varying from 5% to 8% per annum or along with such changes in the structure of employment and production. With regards to the making of GDP, the shared percentage of different sectors has broadly changed. The shared percentage of the agriculture in the complete GDP has declined; contrarily the shared percentage of services in the GDP is increasing quicker.
Also, they need to focus on the policies and the measurement of the policies in Switzerland. These policy measures were the only one, which caused industrialization at the expense of the development of agricultural. Objectives of elimination of poverty and decrease in economic inequalities and employment generation were cited in passing reference only and, in different cases, it was presumed that quick gains in entire growth in per capita national (domestic) or GNP product would filter down to the individuals in single form or the other.
They need to update the natural disaster management in order to avoid natural incident like. Even though WFFT and Wild animal rescue network are doing their business very good to safe and preserve wild animals but ministry of education of Switzerland should include reading materials of wild life conservation in students text books, this will increase their awareness campaign in the students. Urban areas of Switzerland are considered as the primary centres of educational public health services, home business, and places of worship and entertainment complex. In spite of raise in population & tourism in Switzerland’s Government must develop infrastructure in many different cities to overcome pollution & the problems of terrorism/crime in urban areas.
The infrastructure industry in the economy of the market like Switzerland increased at a rate of 7.8% in between the period of April-Nov 2006. The services sector was headed by the sub-sectors like the hotels, transport, restaurants, communications and storage. That is, the new economy was giving way ten times quicker than the old economy. It is also able of effecting important reductions in manpower needs, so that much smaller labour force may be provided substantially higher perquisites and wages. It is outside imagination that the remaining economy may increase as quickly as to engage the cut down employees of many organisations also as new entrants to the previous labour force.
Keeping in view the fact of the diverse emerging trends apparent in the Global Tourism Boom, which unfortunately stays elusive for Switzerland in spite of its high quality product, it is by the said strategies that the Switzerland tourism may be made stable by creating a special strategic framework of promotional policy in and outside Switzerland. All it needs is that Switzerland must push adventure tourism, focus on domestic tourism, sooner than inbound tourism, and make a publicity campaign for the promotion of tourism. Besides, increasingly travel writers must be invited and Switzerland’s operators must be promoted to participate in promotion works abroad also. Switzerland must also make tourist friendly atmosphere and must come out with a comprehensive policy for civil aviation, which promotes private participation by time bound and speed bound clearance of private proposals for all the domestic airlines, and different infrastructure projects. Investment must be made to formulate enough ground handling and the facilities with navigation to fight against increase in the air traffic, especially on the trunk routes.