BUS8101 Assignment 1

CONTENTS......................................................................................................................................................................................... I
1. INTRODUCTIONS......................................................................................................................................................................... 1
1.1 Practical Focus....................................................................................................................................................................... 2
1.2 Theoretical Focus.................................................................................................................................................................. 2
2. PURPOSE OF STUDY................................................................................................................................................................... 3
3. PROBLEM STATEMENT AND MAIN RESEARCH QUESTION............................................................................................. 4
3.1 Problem Statement................................................................................................................................................................ 4
3.2 Research Questions............................................................................................................................................................... 4
4. BACKGROUND TO THE PROJECT............................................................................................................................................ 4
5. RESEARCH DESIGN..................................................................................................................................................................... 6
5.1 Qualitative.............................................................................................................................................................................. 6
5.2 Quantitative............................................................................................................................................................................ 7
6. DATA COLLECTION.................................................................................................................................................................... 7
7. POPULATION AND SAMPLE..................................................................................................................................................... 9
7.1 Population............................................................................................................................................................................... 9
7.2 Sample..................................................................................................................................................................................... 9
7.3 Sampling Methods.............................................................................................................................................................. 10
8. EXPECTED OUTCOMES............................................................................................................................................................ 11
9. LIMITATIONS.............................................................................................................................................................................. 12
10. TIME-LINE.................................................................................................................................................................................. 12
11. LIST OF REFERENCES............................................................................................................................................................. 13
12. QUESTIONNAIRE..................................................................................................................................................................... 16




























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