The Contemporary Hospitality Industry




Hospitality Management

Title:    The Contemporary Hospitality Industry

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Introduction

The aim of this assignment is to measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes. The assignment comprise of an essay to be written under several broad topics as the main requirements of the assignment. Relevant areas for discussion have also been identified under each broad topic.

The beginning of each section should outline a general introduction to the broad topic with the objective of providing a contextual background to the areas of discussion to follow. Relevant references and academic quotes and the use of case examples are required as evidence of broader reading and research.



Specification and requirements of the assignment
The scenario

The hospitality industry consists of companies within the food services, accommodations, recreation, and entertainment sectors. It is a several billion dollar industry that mostly depends on the availability of leisure time and disposable income. The hospitality industry is growing fast, but it is also changing. Some people say that you have only to look at the USA to see where the British hospitality industry is going: fast food and lots of it, theme parks and themed restaurants, so many eating places that dining out becomes as common as dining in, and an emphasis on customer service.

Using relevant information, theories and examples, you need to write an essay which is comprised of the broad topics (criteria) mentioned below. It would be good to use current examples from the hospitality related organisations (i.e. hotels, resorts, cruise liners, time-shares etc.) to support your work.


LO1 Understand the current structure of the hospitality Industry

1.1. Analyse the current scale, scope and diversity of the hospitality industry (P1)
1.2. Discuss the organisational structure of different hospitality organisations (P2)

1.3. Assess the role of hospitality related organisations and professional bodies (P3)

LO2 Understand staffing in the hospitality industry

2.1. Assess the staffing requirements of different hospitality industries (P4)

2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)


LO3 Understand recent developments affecting hospitality

3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6)

3.2. Discuss the current image of the hospitality industry (P7)

LO4 Be able to recognise potential trend and developments in hospitality

4.1. Present justified predictions for potential trends and developments in hospitality (P8)

4.2. Produce an impact analysis for the predicted trends and developments (P9)
                              



Merit Descriptors
Distinction Descriptors


M1     identify and apply strategies to find appropriate solutions
D1     use critical reflection to evaluate own work and justify valid conclusions


M2     select/design and apply appropriate methods/ techniques
D2     take responsibility for managing and organising activities


M3     present and communicate appropriate findings
D3     demonstrate convergent/lateral/ creative thinking





Learning outcomes and criteria covered by this assignment:

The aims of this assignment are to measure the outcome of students’ learning in terms of knowledge acquired, understanding developed and skills or abilities gained in relation to achieve the learning outcomes (LO) and criteria (i.e. P, M, D):


LO1 Understand the current structure of the hospitality Industry

LO2 Understand staffing in the hospitality industry

LO3 Understand recent development affecting hospitality

LO4 Be able to recognise potential trend and developments in hospitality



Achievement of a pass grade

A pass grade is achieved by meeting all the requirements defined in the assessment criteria for each individual unit.






Achievement of a merit or distinction grade

All the assessment criteria and merit grade descriptors need to be completed within a unit to achieve a merit grade. All the assessment criteria- merit and distinction grade descriptors must be completed within a unit to achieve a distinction grade.


Support materials

Please find the Unit Handbook for books and other resource materials



Plagiarism & Collusion
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. Using the work of others without acknowledging source of information or inspiration is plagiarism. Even if the words are changed or sentences are put in different order, the result is still plagiarism. Collusion describes as the submission of work produced in collaboration for an assignment based on the assessment of individual work. When one person shares his/her work with others who submit part or all of it as their own work.


Extension and Late Submission
If you need an extension for a valid reason, you must request one using an Extension-Request-Form available from the college. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension. Please contact the ‘Front Desk’ for more information.


















                                                  


Assessment criteria for pass
Evidence sources
Achieved/ Feedback
Comments of IV
To achieve each outcome a learner must demonstrate the ability to:
Reference of CTI based evidence
Yes/No
Remedial/ alternative exercises if criteria not met

Outcome 1: LO1 Understand the current structure of the hospitality Industry
                                                                             

1.1. Analyse the current scale, scope and diversity of the hospitality industry (P1)
Assignment

Yes/No

1.2. Discuss the organisational structure of different hospitality organisations (P2)
Assignment


Yes/No

1.3. Assess the role of hospitality related organisations and professional bodies (P3)

Assignment



Yes/No


Outcome 2: LO2 Understand staffing in the hospitality industry


2.1. Assess the staffing requirements of different hospitality industries (P4)

Assignment


Yes/No

2.2. Discuss the roles, responsibilities and qualification requirements for hospitality staff (P5)

Assignment


Yes/No


Outcome 3:  LO3 Understand recent development affecting hospitality

3.1. Analyse operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry (P6)

Assignment



Yes/No

3.2. Discuss the current image of the hospitality industry (P7)

Assignment



Yes/No


Outcome 4:  LO4 Be able to recognise potential trend and developments in hospitality

4.1. Present justified predictions for potential trends and developments in hospitality (P8)

Assignment



Yes/No

4.2. Produce an impact analysis for the predicted trends and developments (P9)

Assignment
Yes/No































Assessment criteria for Merit

Evidence source


Achieved
Comments




















Reference of CTI based

Y/N
Remedial/alternative




To  achieve  each  outcome  a  learner







must demonstrate the ability to:




evidence:



exercises if criteria not met


































Effective   judgements
have










been made.










M1    Identify and apply strategies to
Complex
problems
with







more
Than
one
variable







find appropriate solutions
have been explored.












An
Effective
approach
to











study and research has been











applied.































Relevant
theories

and











techniques

have
been











applied.















A   range   of   methods   and











techniques

has

been










applied.















A    range    of    sources    of






M2
Select/design and apply appro-
information has been used.






The
Selection
of
methods







priate methods/techniques

and techniques/sources has





















been justified.














Complex
information/data











has
been
synthesised

and











processed.















Appropriate

learning











methods/techniques
have











been applied






























The

appropriate
structure











and

approach   have
been











used.
















   There  is  a  coherent,  logical











development  of  principles/











concepts  for
the
intended










audience.















A    range    of    methods    of






M3
Present
and
communicate

presentation has been used,







and  technical  language  has







appropriate findings









been accurately used.

























Communication   has   taken











place
in
familiar

and










unfamiliar contexts.












The

communication

is











appropriate for familiar and











unfamiliar
audiences,

and











Appropriate
media
have











been used.






























Assessment
criteria
for

Evidence source





Achieved
Comments




Distinction


































To achieve each outcome a learner

Reference of CTI based evidence
Y/N
Remedial/alternative




must demonstrate the ability to:

exercises if criteria not met











































Conclusions
have
been














arrived at through synthesis














of   ideas,   and   have   been














justified.



















The   validity   of   results   has






D1    Use    critical
reflection    to


been

evaluated

using







evaluate
own
work
and


defined criteria.











justify valid conclusions.


Self-criticism    of    approach













has taken place.

















Realistic improvements have














been
proposed
against














defined
characteristics
for














success.



















Autonomy/independence















has been demonstrated.














Substantial


activities,














projects,
or
investigations














have

been

planned,






D2
Take  responsibility  for  man-

managed, and organised.








aging  and  organising  activi-

Activities

have

been







ties.





managed.


















The
unforeseen
has
been













accommodated.

















The    importance    of    inter-














dependence
has
been














recognised and achieved.





























Ideas  have  been  generated














and
decisions
have
been













made.



















Self-evaluation    has    taken













place.



















Convergent
and

lateral






D3
Demonstrate

convergent/

thinking has been applied.







lateral/creative thinking.


Problems have been solved.













Innovation
and
creative














thought have been applied.













Receptiveness  to  new  ideas













is evident.


















Effective  thinking  has  taken














place in unfamiliar contexts.



































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