Rooms Division Operations Management

Rooms Division Operations Management 


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Unit Assignment

Assignment front sheet

Qualification
Unit number and title
Pearson BTEC HND Diploma in Hospitality Management
Rooms Division Operations Management
Student name
Assessor name

Natasha Mooruth
Date issued
Completion date
Submitted on
26-01-2015
30-03-2015
30-03-2015


Assignment title
Rooms Division Operations Management

Learning Outcome
Assessment Criteria
In this assessment you will have the opportunity to present evidence that shows you are able to:
Task no.

Evidence
(Page no)
LO 1   Understand services provided by the rooms division in diverse contexts.
1.1

1.2
Accommodation and front office services for different organisations.
The roles and responsibilities of a range of accommodation and reception services staff.
1.1


1.2


1.3


1.4
Legal and statutory requirements that apply to rooms division operations.

Evaluation of services provided by the rooms division in a range of hospitality businesses.
1.3


1.4

LO 2   
Understand the impact of contemporary management issues on the effective management and business performance in the front of house area:



2.1


2.2

2.3



Assessment of the importance of the front of house area to effective management.
The key aspects of planning and management of the front of house area for a given hospitality operation.

The key operational issues affecting the effective management and business performance of the front office area for a given operation.
2.1


2.2


2.3

LO  3

Factors that contribute to effective management and business performance in the accommodation service function

3.1


3.2
Assessment of the importance of property interiors and design to effective management.
Critical aspects of planning and management of the accommodation service function for a given hospitality operation
3.1



3.2



3.3
Key operational issues affecting the effective management and business performance of the accommodation service function for a given operation.
3.3

LO  4
Techniques to maximise and measure occupancy and rooms revenue and their application

4.1


4.2

4.3


4.4



Perform revenue/yield management activities to maximise occupancy and rooms revenue.


Discuss sales techniques that rooms division staff can use to promote and maximise revenue

Discuss the purpose and use of forecasting and statistical data within the rooms division.

Calculate Rooms Division performance indicators to measure the success of accommodation sales.










4.1



4.2


4.3


4.4














Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.


Student signature:                                                Date:





In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades
Grade Descriptor
Indicative characteristic/s
Contextualisation
M1
Identify and apply strategies to find appropriate solutions
An effective approach to study and research has been applied.
Effective judgements have been made
M2
Select / design and apply appropriate methods / techniques
Appropriate learning methods/techniques have been applied.
A range of sources of information has been used
M3
Present and communicate appropriate findings
Communication is appropriate for familiar and unfamiliar audiences and appropriate media have been used.
A range of methods of presentation have been used and technical language has been accurately used
D1
Use critical reflection to evaluate own work and justify valid conclusions
Conclusions have been arrived at through synthesis of ideas and have been justified.
The validity of results has been evaluated using defined criteria
D2
Take responsibility for managing and organising activities
Realistic improvements have been proposed against defined characteristics for success.
The importance of interdependence has been recognised and achieved 
D3
Demonstrate convergent /lateral /creative thinking


Self-evaluation has taken place.
Ideas have been generated and decisions taken














Assignment brief
Unit number and title
R/601/1792  Rooms Division Operations
Management


Qualification
BTEC Higher National Diploma in Hospitality Management
Start date
26-01-2015
Deadline/hand-in
30-03-2015
Assessor
Natasha Mooruth

Assignment title
Rooms Division Operations Management
Purpose of this assignment

This unit will provide learners with a comprehensive understanding of contemporary rooms’ division operations management and the importance of revenue management to operations. The unit examines the role of the rooms division within the management of a hospitality operation, the operational elements that comprise the rooms division and how these are deployed by management to maximise both occupancy and rooms revenue. Learners will gain understanding of the role of the front office as the ‘nerve centre’ of customer activity with network communication links within and to other departments. They will also gain understanding of the management of housekeeping services.
Learners will be able to identify trends and technologies which impact on rooms division operations and effectively utilise a computerised operating system within the rooms division.
To achieve this unit a learner must:
1
Understand services provided by the rooms division in diverse contexts.
2
Understand the impact of contemporary management issues on the effective management and business performance in the front of house area.
3
Understand factors that contribute to effective management and business performance in the accommodation service function.
4
Be able to apply techniques to maximise and measure occupancy and rooms revenue.
Scenario

You are employed as a Room Division trainee manager in a large world famous hotel group.  One of the 2 star boutique hotel owned by the group will be undergoing a development project in order to upgrade it to a 5 star luxury hotel. The new hotel will have 200 bedrooms rooms which the new wing will facilitates luxury suits, mini-suits, executive floor for business clients together with executive rooms and many standard double and single rooms. It will have a separate concierge desk, a front desk, two luxury restaurants, one fine dining and the other contemporary restaurant. Two conference and banqueting halls, and a leisure centre. The hotel is situated in the city centre.  At the moment the two star hotel has 100 bedrooms, one coffee bar, one restaurant, lounge/bar area.
The group has forwarded the architectural development concept and have asked you to create an information pack ‘how to improve the Rooms Division departments’, in the new five hotel.
Your Rooms Division manager has requested you to consider the following when compiling the report.
Understand services provided by the rooms division in diverse contexts
Understand the impact of contemporary management issues on the effective management and business performance in the front of house area.
Understand factors that contribute to effective management and business performance in the accommodation service function
Be able to apply techniques to maximise and measure occupancy and rooms revenue


Task 1 (LO 1 AC 1.1 1.2 1. 1.4) Understand services provided by the rooms division in diverse contexts.

1.1/2
 As the trainee RDM discuss accommodation and front office services for the two different organisations and analyse the roles and responsibilities of the range of accommodation and reception services staff.

1.3/4
Further you are required to discuss legal and statutory requirements that apply to rooms division operations and evaluate services provided by the rooms division in a range of hospitality businesses. .

Task 2 (LO 2 AC 2.1 2.2 2.3) Understand the impact of contemporary management issues on the effective management and business performance in the front of house area.

2.1/.2 
You are required to assess the importance of the front of house area to effective management and Discuss the key aspects of planning and management of the front of house area for a given hospitality operation.

2.3
Once the above two key aspects assessed and discussed you are required to critically discuss the key operational issues affecting the effective management and business performance of the front office area for a given operation.
Task 3 (LO 3 AC 3.1 3.2 3.3) Understand factors that contribute to effective management and business performance in the accommodation service function.

3.1/.2 
As the trainee RDM how would you assess the importance of property interiors and design to effective management to the new building of the hotel and to the entire refurbishment program.  You are to discuss the critical aspects of planning and management of the accommodation service function for a given hospitality operation.

3.3 Finally, analyse the key operational issues affecting the effective management and business performance of the accommodation service function for a given operation.
Task 4 (LO 4 AC 4.1 4.2 4.3 4.4) Be able to apply techniques to maximise and measure occupancy and rooms revenue.

4.1
One of the main duties of your position is to increase the sales to the new five star hotel. In order to achieve this task, you are to perform revenue/yield management activities to maximise occupancy and rooms revenue.

4.2 In order to promote and maximise the revenue of the new establishment, what sales techniques you would discuss with the room’s division staff.

4.3
 You are to discuss the purpose and use of forecasting and statistical data within the rooms division.

4.4
 Calculate room’s division performance indicators to measure the success of accommodation sales. In order to demonstrate your ability to calculate Rooms Division Performance Indicators use the following information about the hotel:

The 5 Star Luxury Hotel is located in the City Centre. It has two types of rooms:
  • 100 Standard Executive rooms at £240 per room per night.
  • 100 Deluxe rooms at £300 per room per night.

The hotel recorded the following occupancy data for 1 December 2014:

Room Type
Number of Rooms Available
Number of Rooms Occupied/Sold
Number of rooms with Double Occupancy
Standard rooms
100
80
60
Deluxe rooms
100
90
80

200
170
140

20 of the standard rooms were occupied by a conference group that paid a group rate of £160 per room per night.
Calculate the following performance indicators (formulae are given below):
a)      Room occupancy
b)      Double occupancy
c)      Sleeper occupancy
d)      Average rate (also known as average room rate-ARR or Average Daily rate-ADR)
e)      RevPAR
f)       GopPAR (Assume that the GOP for the day is £10, 200).

Formulae for Performance Indicators:

Room Occupancy Percentage (%)  =   Number of rooms sold/occupied X 100
                                                                      Total  Number of Rooms Available


Double Occupancy Percentage (%)  =  Number of rooms with double occupancy X 100
                                                                      Total Number of Rooms Sold/occupied

Sleeper Occupancy Percentage (%)  =  Actual Number of Sleeper X 100
                                                                      Potential Number of Sleepers


Average Rate    =  Total Rooms Revenue           
                                  Total number of Rooms Sold



RevPAR  =  Room Occupancy Percentage X Average Rate


GOPPAR    =   Gross Operating Profit (GOP)
                         Total Rooms Available























Assignment vocabulary

Assess
Estimate the value of, looking at both the positive and negative attributes

Analyse
Separate down into its component parts and show how they inter relate with each other

Discuss
Present arguments for and against the topic in question. In discussion questions you may also give your opinion.

Evaluate
Estimate the value of, looking at both the positive and negative attributes










Evidence checklist
Summary of evidence required by student
Evidence presented
Task 1
Accommodation and front office services for different organisations
roles and responsibilities of a range of accommodation and reception services staff, legal and statutory requirements that apply to rooms division operations
services provided by the rooms division in a range of hospitality businesses., legal and statutory requirements that apply to rooms division operations


Task 2
The importance of the front of house area to effective management the key aspects of planning and management of the front of house area for a given hospitality operation,  the key operational issues affecting the effective management and business performance of the front office area for a given operation

Task 3
The importance of property interiors and design to effective management, the importance of property interiors and design to effective management, key operational issues affecting the effective management and business performance of the accommodation service function for a given operation.

Task 4
Perform revenue/yield management activities to maximise occupancy and rooms revenue, sales techniques that room’s division staff can use to promote and maximise revenue, the purpose and use of forecasting and statistical data within the rooms division. Calculate rooms’ division performance indicators to measure the success of accommodation sales.



Achievement Summary


Qualification
Pearson BTEC HND Diploma in Hospitality Management BTBBTBBBbBEC

Assessor name
Natasha Mooruth

Unit Number and title
  R/601/1792
Rooms division Operations Management

Student name


Criteria Reference
To achieve the criteria the evidence must show that the student is able to:
Achieved?
(tick)





















































Higher Grade achievements (where applicable)


Grade descriptor


Achieved?
(tick)

Grade descriptor

Achieved?
(tick)
M1: Identify and apply strategies to find appropriate solutions


D1: Use critical reflection to evaluate own work and justify valid conclusions

M2: Select / design and apply appropriate methods / techniques


D2: Take responsibility for managing and organising activities

M3: Present and communicate appropriate findings


D3: Demonstrate convergent/lateral/creative thinking







Assignment Feedback

Formative Feedback: Assessor to Student

General Comment




















Action Plan












Feedback: Student to Assessor









Assessor signature



Date


Student signature



Date



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