Unit 9: Tourist Destinations QCF L4

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Travel and Tourism Management (QCF) Unit 9: Tourist Destinations QCF L4

September 2013

HND Assignment Brief

Programme title

BTEC Level 5 HND in Travel and Tourism Management

Unit number and title

Unit 9

Tourist Destinations

Assignment number and title

1 of 1

Tower Hamlets

Student name

Assessor (receiving the work)

Jonathan Blackburn

Issue date



12-17 Jan





Late submission:

Work submitted after the deadline, and within 1 week of the deadline, will be marked a Pass grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted.


Feedback will be available within 3 weeks of the submission date.

Evidence checklist

Check this carefully to make sure you hand in the right work

We need to see:


1. All Tasks answers should be in essay format, word processed, cited with appropriate sources where required.
2. All statistical data used should be supplied in Appendix, suitably titled and cross referenced to body of text.

General Guidelines

·    The work you submit must be in your own words. If you use a quote or a illustration from somewhere you must give the source.
·    Include a reference list at the end of your document. You must give all your sources of information.
·    Make sure your work is clearly presented and that you use correct grammar. ·      Wherever possible use a word processor and its “spell-checker”.

Introduction and background notes

Assignment Context and Scenario _______________________________________________________________________

You are one of the Marketing Planner for the borough of Tower Hamlets, located in East London.

Bordering the financial centre of Europe, ‘The City of London’, and with a population of 254,100 (2011 census), the area over its long history, has suffered greatly, and despite its proximity to the ‘City of London’, is one of the poorest places in the U.K.

The area is seen as having great potential for tourists, with a World Heritage Site (WHS), a rich and diverse history, an abundance of things to see and do and excellent transport links, it could be seen as an excellent alternative to the main tourist bubbles of London.

The ‘Marketing Manager’ at Tower Hamlets Borough Council, has requested all Marketing Planners to understand the scope of key UK and worldwide tourist destinations, features, characteristics and issues influencing tourist destinations, and using this research as a benchmark to promote Tower Hamlets as one of London’s main destinations, and to aid regeneration and livelihoods of those who live and work in this alluring part of London.

In this respect, you need to select TWO world tourist destinations, in addition to Tower Hamlets, and use these THREE destinations to accomplish all the following tasks as necessary.



Task 1

Task 2

Task 3

Task 4

What you must do

Grading Criteria

The tasks in this assignment are all based on the scenario provided above, but your discussion should be supported by relevant theories and concepts.

Total recommended word limit is 3,000


A) With the chosen three (3) destinations, analyse how these compare with some of the world’s main’ destinations, in terms of: visitor numbers, income generated and other ‘important’ tourist data.

B) Using the data from the above, identify any destination trends for the three (3) destinations, and attempt to predict any future trends for Tower Hamlets.


A) Identify the cultural, social and physical features of Tower Hamlets, detailing their appeal to tourists.

B) Compare and contrast the cultural, physical and social features of Tower Hamlets with those of the other two (2) chosen destinations.

(LO 3)

A) Investigate and analyse the economic and political characteristics of Tower Hamlets with that of the two (2) chosen destinations.

B) Critically evaluate how the: cultural, economic, physical, political and social characteristics of Tower Hamlets affects its appeal to tourists.

(LO 4)

A) Compare and contrast a minimum of three (3) issues that may affect the popularity of Tower Hamlets with that of another of your chosen destinations.

B) Critically discuss how Tower Hamlets could sustain as a ‘popular’ tourist destination for visitors, emphasising its potential as a ‘Responsible Tourism’ destination.


P 1.1 M1

P 1.2

P 2.1

P 2.2 M 2 D1

P 3.1 M3

P 3.2 D2

P4.1 M4

P4.2 M3 D3

How your work will be assessed

1. Your work will be assessed using the Grading Criteria shown below under Grading Criteria and Learning Outcomes. These are shown against the tasks so that you know exactly which task(s) refer to which criteria.

2. In the assignment you will have the opportunity to achieve at all levels – Pass, Merit or Distinction and your highest achievement for each of the Grading Criteria will count. Occasionally a particular task may offer restricted opportunities (i.e. the best grade anyone could achieve would be a Pass or Merit) in which case the maximum grade will be specified.

3.   In in the event your work does not meet the Pass criterion in any of the Grading Criteria you will receive a R grades and will need to consult your assessing tutor about resubmission or other opportunities to achieve the grades.

Grading Criteria

Learning outcomes
LO1 Understand the scope of key UK and worldwide tourist Destinations

LO2 Understand the cultural, social and physical features of tourist destinations

LO3 Understand how the characteristics of destinations affect their appeal to tourists

LO4 Understand issues likely to affect the popularity of
tourist destinations


1.1 Analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation
1.2 Analyse statistics to determine tourism destination trends and predict future trends

2.1 Identify cultural, social and physical features of tourist destinations explaining their appeal to tourists
2.2 Compare and contrast features of the chosen destination with that of other ‘leading’ tourist destinations

3.1 Investigate and analyse the economic and political characteristics of a designated destination with that of two (2) chosen destinations.
3.2 Critically evaluate how the: cultural, economic, physical, political and social characteristics of a designated destination affects its appeal to tourists.

4.1 Compare and contrast a minimum of three (3) issues that may affect the popularity of the designated destination with that of another destination.
4.2 Critically discuss how the designated destination could sustain its appeal, with an emphasis on ‘Responsible Tourism’.

Merit and distinction assessment criteria (contextualized)

In-depth analysis of the implications of the different destinations.
In-depth analysis of the different features of TDs. M3:
In-depth analysis of the characteristics of TDs. M4:
In-depth analysis of the issues impacting on TDs
D1: Critical analysis of the significant factorial impetus.

D2: Critical analysis of the strengths and limitations of characteristics in developing TD contexts.
D3: Critical analysis of the critical issues.

In-depth analysis to explain the visitor related data, including generators of at least two of the chosen destinations.

The ability to apply and assess the different features of leading and developing TDs

An analysis of differences in the characteristics of leading and developing TDs.

An analysis of the possible effects of issues affecting popularities and enabling responsible tourism

An analysis of the advantages and disadvantages of these different factors using theory to support arguments. An evaluation of the significant factors appealing to tourists should also be included

An evaluation of the differences between destinations, and the different characteristics demonstrated in terms TDs. The limitations identified and used should be evaluated in the light of the constraints faced by the destinations.

An evaluation of the differences in the destination’s strategies, to deal with issues identified that impact on popularity of TD.

Internal verifier

N Saleem

Signature (IV of the brief) *



*The brief cannot be given out without this signature.

Guide to student

1. Preparation guidelines of the Coursework Document: a. All coursework must be word processed.
b. Document margins must not be more than 2.54 cm (1 inch) or less than 1.9cm (3/4 inch). c. Font size must be within the range of 12 point in body text and heading 14 point
d. Standard and commonly used type face such as Times new Roman or Arial etc should be used. e. All figures, graphs and tables must be numbered.
f. Material taken from external sources must be properly cited referenced using Harvard standard g. Word limit must be strictly followed.
h. Works must be checked for similarity index (and report submitted) using the TURNITIN software in Moodle site of the College VLE for submitting the assignment.
i. Do not use Wikipedia as a reference)

2. Plagiarism
Plagiarism is an academic offence and dealt with accordingly.
Plagiarism is presenting somebody else’s work as your own. It includes copying information directly from the Web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework from another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For details on Plagiarism please see the student hand book)

3. Submission

a. All coursework must be submitted to the Examination office with cover page on/before deadline. b. The student must attach a copy of the assignment brief along with the cover page and the report.

4. Good practice:

a. Retain a back-up soft copy of your assignment. You may email yourself

b. Make an extra hardcopy of your work submitted for your own reference or later use

5. Extension & Late Submission

If you need an extension for a valid reason, you must request one using a Coursework Extension Request Form available from the college and submit to the dept. head. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.

The completed extension form must be accompanied by evidence such as a medical certificate in the event of you being sick. Late submissions with mitigating evidence will be accepted and marked according to the college procedure. Please note that late submissions may result in lower grades or rejections.

Submission of work:

Examination Office Room ICTM 8
Units 21-22, 1- 13 Adler Street, London E1 1EG