Unit 80 Business Strategy Planning for Vehicle Operations

Unit 80:

Business Strategy Planning for



Vehicle Operations

Unit code:

QCF level:

Credit value:


This unit aims to develop learners’ understanding of the business strategy planning process and its implementation in vehicle operations.

Unit abstract

In this unit learners will investigate the impact of the external operating environment and the need to adopt organisational strategies that will ensure effective business performance. Learners will develop an understanding of the role of strategic planning in vehicle operations and the different approaches to planning and formulating strategy. They will then go on to cover the means and methods used to implement a strategy, including identifying and allocating resources. Finally learners will monitor, review and evaluate the strategic plan against benchmarked outcomes.

Learning outcomes

On successful completion of this unit a learner will:

1       Understand strategic planning in vehicle operations

2       Understand approaches to strategy formulation in vehicle operations

3       Understand approaches to strategy implementation in vehicle operations.
Unit content

1      Understand strategic planning in vehicle operations

Strategic contexts and terminology: role of strategy eg setting of missions/visions/strategic intent, objectives, goals; identification of core competencies; strategic architecture; strategic control

Evaluation of the strategy framework: reasons why and ways in which corporate planning and strategies are devised eg the creation of strategic visions, organisational mission statements, corporate planning and corporate objectives and the relationship with operational planning, objectives and target setting

Planning process: approaches to planning and formulation of strategy and objectives eg in small, medium and large organisations; the formal approach to planning compared to the ad hoc approach

Differing approaches to strategy: eg classical/rational, incremental and emergent approaches to strategy and the benefits and limitations of each

2      Understand approaches to strategy formulation in vehicle operations

Environmental: audit eg political, economic, socio-cultural, technological, legal and economic analysis (PESTLE), Porter’s 5 force analysis, the threat of new entrants, the power of the buyer, the threat of substitutes, competitive rivalry, competition and collaboration

Internal: audit eg benchmarking, the use of McKinsey’s 7S framework, SWOT, purpose, scope of activities and markets, product positions, organisational efficiency, distribution methods, operations, finance, policy and procedures

Current market: vehicle operation’s position eg competitor analysis, Boston Matrix

Organisational strategy: strategic direction eg the Ansoff matrix, growth, stability, profitability, efficiency, market leadership, survival, mergers and acquisitions, expansion into the global market place

3      Understand approaches to strategy implementation in vehicle operations

Strategic implementation: realisation of strategic plans to operational reality eg selling the concepts, project teams, identification of team and individual responsibilities

Resource allocation: finance; human and physical resources; materials; time

Review and evaluation: evaluation of the benchmarked outcomes in a given time period of corporate, operational and individual targets

Learning outcomes and assessment criteria

Learning outcomes
Assessment criteria for pass

On successful completion of
On successful completion of this unit a learner

this unit a learner will:

LO1 Understand strategic planning
explain the strategic contexts and terminology of

in vehicle operations

planning in a vehicle operation setting

evaluate the strategy framework in a vehicle


explain the role and setting of objectives in the

planning process

compare the differing approaches to strategy in

vehicle operation settings

LO2 Understand approaches to
conduct an environmental and internal audit of a

strategy formulation in vehicle

vehicle operation

discuss the current market for the vehicle operation

develop an organisational strategy based on the


LO3 Understand approaches to
compare the roles and responsibilities for strategy

strategy implementation in

implementation in two different organisations

vehicle operations
explain the resource requirements needed to

implement a new strategy for a vehicle operation

propose targets and time scales for the review and

evaluation of achievement in a given organisation to

monitor a given strategy.


This unit can be linked with Unit 7: Business Management Techniques for Engineers.

Essential requirements

There are no essential requirements for this unit.

Employer engagement and vocational contexts

The delivery of this unit will benefit from centres establishing strong links with employers willing to contribute to the delivery of teaching, work-based placements and/or detailed case study materials.