Unit 1: Travel and Tourism Sector QCF L4

ICON COLLEGE OF TECHNOLOGY AND MANAGEMENT Pearson BTEC Level 5 HND in Travel and Tourism Management (QCF) Unit 1: Travel and Tourism Sector QCF L4 Session September 2014




HND Assignment Brief


Programme title

BTEC Level 5 HND in Travel and Tourism Management

Unit number and title

Unit 1

Travel and Tourism Sector

Assignment number and title


1 of 1


Travel and Tourism Environment and Activities

Student name



Assessor (receiving the work)


Dora Vulic


Issue date


10 October 2014


Deadline(s)

12-17 Jan
2015


Resubmission


Y


Deadline


17-24 Jan 15



Late submission:


Work submitted after the deadline will be marked as a pass grade unless extenuating circumstances apply- see programme handbook for further information. Work submitted later than two weeks after the deadline will not be accepted.

Feedback

Feedback will be available within 3 weeks of the submission date.




Evidence checklist

Check this carefully to make sure you hand in the right work


We need to see:


Tick


1. All written works should be in report format and cited with appropriate sources where required.
2. All statistical data used should be supplied in Appendix, suitably titled and cross-referenced to body of text.





General Guidelines


·    The work you submit must be in your own words. If you use a quote or a illustration from somewhere you must give the source.
·    Include a reference list at the end of your document. You must give all your sources of information.
·    Make sure your work is clearly presented and that you use correct grammar. ·      Wherever possible use a word processor and its “spell-checker”.




Introduction and background notes


Assignment Context and Scenario __________________________________________________________________________ Scenario 1 (use this case study scenario to do task 1 and 2 in the next page)

You work at the South of England Regional Development Agency (SEDA) which promotes and enables economic growth in the south of England by supporting organisations to identify and meet economic challenges and opportunities. Over the last 30 months the Pound Sterling (£) has weakened making the United Kingdom an attractive travel and tourism destination. SEDAs area includes Greater London even though London has its own local development agencies.

According to Visit Britain, the Deloitte study The Economic Contribution of the Visitor Economy UK and the nations” published by in association with Oxford Economics calculated that tourism was worth £115.4bn to the United Kingdom economy in 2009 once the direct and indirect impacts are taken into account, equivalent to 8.9% of United Kingdom Gross Domestic Product. It was estimated that tourism would account for a similar proportion of the overall UK economy in 2020 as it did in 2008 (8.8%). Travel and tourism is the United Kingdom’s third highest export earner after chemicals and financial services.

The government has recognised the economic significance of the travel and tourism sector in terms of creating employment, contributing to the balance of payments and stimulating economic growth. However, it also recognises that there is more to be done to engage a wider range of businesses in promoting the United Kingdoms travel and tourism sector. It is expected that new markets will open up as the growing wealth of the middle classes in countries such as China and India will want to enjoy visiting abroad. With its history, culture and a series of major international sporting events due to take place in the next decade the United Kingdom appears to be in a good position to enjoy a growth in travel and tourism in the next decade.

Scenario 2(use this case study scenario to do task 3 in the next page)

London is a major travel and tourism destination for domestic and international visitors and tourism has a series of effects both on the local and the national economy. There are the direct effects of spending by visitors on travel, accommodation and visiting attractions. There are indirect effects as travel providers, hotels and visitor attractions purchase goods and services that are essential to the operation of these services. Then there are induced effects as employees and investors in the travel and tourism sector spend their incomes. The multiplier effect is significant.        The capital infrastructure needs to be developed to accommodate visitors and to provide them with both good services and a positive impression.

There are negative impacts arising out of travel and tourism activities. These range from additional pollution such as the noise pollution caused to residents under flight paths to airports to overcrowding at transport hubs and the need to improve the infrastructure. Reliance on travel and tourism carries a risk that should the £stg strengthen then there will be a negative impact on the number of international visitors and their spending if they come from countries that have strengthening currencies. Increases in employment are usually in jobs where wages and job security are relatively poor.

However both the national government and the London Mayor recognise the importance of travel and tourism. There is a London Tourism Action Plan but not everyone is enthusiastic about tourism as an industry and its consequences for London.


2




L O


LO 1

















LO 2






LO 2














LO 3





LO 4

What you must do:

Grading Criteria


Task 1

You want to promote the South of England as a travel and tourism destination and have been asked to produce a briefing paper for the development officers who will work with travel and tourism businesses to help them promote their activities.

Produce the briefing paper in which you:

·     explain the key historical developments in the travel and tourism sector in the United Kingdom

·     explain the structure of the travel and tourism sector in the United Kingdom

·     analyse the function of government, government sponsored bodies and international agencies in promoting travel and tourism to and in the United Kingdom

·     explain how local and national economic policy influences the success of the travel and tourism sector in the United Kingdom.


Task 2

There have been a number of recent developments internationally that affect travel and tourism in other countries. Produce an appendix for the report in which you compare the United Kingdom as a travel and tourist destination with other countries such as Egypt, Thailand and Mexico in which you:

·     discuss the implications of political change on the travel and tourism sector in different countries.



Task 3

You have been asked to produce an account of London’s growing attractiveness as a visitor destination to be published in London Business Today in which you:

·     explain the factors affecting tourism demand in London

·     explain how supply has changed to meet the effects of demand for tourism related products and services in London

·     evaluate the main positive and negative economic, environmental and social impacts of tourism on London and the surrounding areas

·     explain strategies that can be used to minimise the negative tourism impacts while maximising the positive tourism impacts on London and the surrounding areas.











P 1.1


P 1.2,


P 2.1, M1 D 1


P 2.2











P2.3 M 2







P 3.1

P 3.2 M 3

P 4.1 D 2


P 4.2




3




How your work will be assessed


1. Your work will be assessed using the Grading Criteria shown below under Grading Criteria and Learning Outcomes. These are shown against the tasks so that you know exactly which task(s) refer to which criteria.
2. In the assignment you will have the opportunity to achieve at all levels Pass, Merit or Distinction and your highest achievement for each of the Grading Criteria will count. Occasionally a particular task may offer restricted opportunities (i.e. the best grade anyone could achieve would be a Pass or Merit) in which case the maximum grade will be specified.
3.     In in the event your work does not meet the Pass criterion in any of the Grading Criteria you will receive a R grades and will need to consult your assessing tutor about resubmission or other opportunities to achieve the grades.


Grading Criteria

Learning outcomes
LO1
Understand the history and structure of the travel and tourism sector
LO2
Understand the influence of local and national government and international agencies on the travel and tourism sector

LO3
Understand the effects of supply and demand on the travel and tourism sector LO4
Understand the impacts of tourism

Pass

1.1 Explain key historical developments in the travel and tourism sector
1.2 Explain the structure of the travel and tourism industry

1.1 Analyse the function of government, government sponsored bodies and international agencies in travel and tourism
1.2 Explain how local and national economic policy influences the success of the travel and tourism sector
1.3 Discuss the implications of political change on the travel and tourism in different countries

3.1 Explain the main factors affecting tourism demand
3.2 Explain how supply has changed to meet the effects of demand

4.1 Evaluate the main economic, environmental and social impacts of tourism
4.2 Explain strategies that can be used to minimize the negative impacts whilst maximizing the positive impacts



Merit and distinction assessment criteria (contextualized)

M 1

M 2

M 3

D 1

D 2

·     Critically analyse the function of government, government sponsored bodies in promoting tourism the UK.
·     Critically examine the implications of political change on the travel and tourism sector in different countries (comparison).
·    Analyse how supply and demand for tourism related products and services in London have changed lately.

·     Evaluate the role of international agencies in promoting travel and tourism in the United Kingdom.
·    evaluate two economic, environmental and social impacts of tourism on London and the surrounding areas.




Internal verifier


N Saleem



Signature (IV of the brief)



Date


10/10/14

Nazimudeen Saleem



4

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