Unit 1:Business Skills for E-Commerce

Unit 1:Business Skills for E-Commerce

Business Skills for E-Commerce


Group Assignment


Executive summary

The documentation is about the process of implementing an e-commerce solution for the Dinapala Group of company.
As the first step of completion, a preliminary investigation has done about the selected organization in order to have a proper idea about the problem scope and the background. After identifying the circumstantial, organization’s core business functions have assesses under the outcome criteria of understanding of the structure and aims of a business organization. Then, an evaluation of business aims has done and along with that, how they related to stakeholder has also explained.


Furthermore, the impacts including the risks of introducing an e-commerce system to the organization has analyzed. After that, the global impact of e-commerce on the society has discussed.

Then, the potentiality of the market for an e-commerce opportunity has investigated along with the evaluation of current e-commerce system in use by organization. Finally, the proposed e-commerce solution has developed for the Dinapala Group and then, the suitability of the solution has evaluated.

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Table of contents

Executive summary.................................................................................................................... 1 Table of contents ........................................................................................................................ 2 Table of figures .......................................................................................................................... 4 Introduction ................................................................................................................................ 5 Problem statement & the preliminary investigation .................................................................. 7 Structure and aims of the Dinapala Group of Company ............................................................ 8 Core business functions of the organization and their Impacts ............................................. 8 Identifying and Evaluating Stakeholders of the company ................................................... 10 How Organizational business aims relate to stakeholders ................................................... 12 Market research for the proposed E-commerce solution ......................................................... 14 Similar organizations who have currently adopted e-commerce into their business ........... 14 The global influence of e-commerce ................................................................................... 17 Implication of e-commerce .................................................................................................. 18 Financial implication in eBay .............................................................................................. 19 Impact of introducing an e-commerce system to the Dinapala group of company ................. 20 SWOT Analysis ................................................................................................................... 21 PEST Analysis ..................................................................................................................... 24 Market potential for the proposed e-commerce system ........................................................... 26 Questionnaire ....................................................................................................................... 27 Designing the e-commerce solution......................................................................................... 29 How to buy an item from the site......................................................................................... 37 Special features in this site ................................................................................................... 38 Future recommendations .......................................................................................................... 39 Security concerns for future development ........................................................................... 40 Page 2


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Conclusion ............................................................................................................................... 41 References ................................................................................................................................ 43 Appendix .................................................................................................................................. 44 Provided questionnaire to the employees of Dinapala Group ............................................. 44

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Table of figures

Figure 1; Business functions ........................................................................................................... 9 Figure 2; eBay.com ....................................................................................................................... 15 Figure 3; Amazon.com.................................................................................................................. 16 Figure 4; eBay financial statements, Online Banking Report, 11/04 ........................................... 19 Figure 5; Dinapala Group-Home page .......................................................................................... 29 Figure 6; Registration form Part-2 ................................................................................................ 30 Figure 7; Registration form part-1 ................................................................................................ 30 Figure 8; Login Rules ................................................................................................................... 31 Figure 9; Dinapala Group - Home page ........................................................................................ 32 Figure 10; Dinapala Group - About us ......................................................................................... 32 Figure 11; Dinapala Group - Contact............................................................................................ 33 Figure 12; Dinapala Group - Production ...................................................................................... 33 Figure 13; Dinapala Group - Mobile ............................................................................................ 34 Figure 14; Dinapala Group - Laptops .......................................................................................... 35 Figure 15; Dinapala Group - Camera............................................................................................ 35 Figure 16; Dinapala Group - iPods ............................................................................................... 36 Figure 17; Dinapala Group - Other ............................................................................................... 36 Figure 18; eBay vs. PayPal ........................................................................................................... 37 Figure 19; Shopping Cart .............................................................................................................. 37 Figure 20; Special features of the site ........................................................................................... 38

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Introduction
Dinapala Group of Company is among the leading companies operating in the field of electronics, electrical items and machinery items. As a result of being popular among the customers, the company has started to dealing with both local products and imported products which are reputed from a great quality. Dinapala Group is having number of branches in Sri Lanka, so the customer base of the company has been enhanced and trusted for many years. The group was beginning with the incorporation of K.A. Dinapala & Co in the late fifties. Nowadays, it’s been controlled under the present Group Chairman, Mr. K. A. Dinapala. Thus, the management put their fullest effort to bring Dinapala Group to the utmost level up to now.

Vision and the mission statements of the company are mentioned below.

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Vision

“Our vision is to be the best loyal Sri Lankan company offering unmatched after sales service to our customers & dealers.”

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Our Mission

“Our Mission is to grow both in scope and confidence, offer the finest in quality and conduct ourselves in all our dealings to the entire satisfaction of customers and the acceptance of our dealers. In this way, we hope to be a market leader in our various lines.”

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When considering about the products of the company, they are having a wide range of product items. They have classified those items into five main categories. Those are given below:
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Home Appliances.

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Kitchen Appliances.


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Personal Cares.


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Power tools and Machinery.


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Others.

So, the following chapters will describe about the implementation process of an E-Commerce solution for the Dinapala Group of Company.

(Group, 2013)

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Problem statement & the preliminary investigation
In this computerized world, Dinapala Group doesn’t have an E-Commerce solution to interact and to keep relationship with consumers through the network. By means of the present state of the market competition and increasing technological business strategies, deficiency of being blended with the technology can be a terrible disadvantage for the company. According to the ideas of interviewed employees of the Dinapala Group, marketing strategies of the company are not enough to compete with the newly growing businesses which are following modern technology from the very primitive stages of their businesses. So, even the decades of stability and the gained customer trustworthiness can be contaminated in this kind of critical situation. But a huge effect can be added to the company environment if the Dinapala group will join with a better web based solution to interact with customers and maintain good relationships with them than for the time being. So, they prefer to run the business with modern business strategies based on the latest technologies in order to save their reputation to protect the gained customer based for years and to enter to the competitive market.

Provided questionnaire to the company employees will be attached with the appendix section of the report.

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Structure and aims of the Dinapala Group of Company

Dinapala Group is a leading electrical and machinery retailing company in Sri Lanka which has started as a small size company. But when considering about the present state of the company, it has been able to achieve a huge and trusted customer base with a great reputation. Accordingly, the Dinapala Group has decided to enter to the E-Commerce technology in order to increase their customer base further. So, it is necessary to identify the structure and the business aims of the company.

Core business functions of the organization and their Impacts

Business function is a process or operation that is performed routinely to carry out a part of mission of an organization.
Dinapala Group of company’ is specialized in selling electronic and machinery goods.

Internal functions -:
Internal functions facilitate promoting products produced by the business. ï‚·

Acquisition of finance- This has a huge impact on initiating important preliminary activities of the business such as when purchasing land, machinery etc.

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Overhead Expenses- This has an impact on the sales, because, without allocating budget for this, the business wouldn’t run smoothly and continuously.

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Management Accountancy- major impact on preparing budgets and consistencies.


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External Functions -:
External functions facilitate promoting products produced by the business. ï‚·

Marketing Research- This has an impact on how to identify the demand for the goods produced in the company.

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Sales Promotion- This helps increase sales of the product. Such as providing discounts etc.

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Advertising- Helps people/customers to be aware of the goods sold in the company. This would be done by propagating the advertisements through mass media.

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Selling and distributing- This is distributing all items to be sold in the advertised areas. This has a huge impact on how you promote and distribute the product.

Figure 1; Business functions

(Wimalasurendre, 2013)
(Business Functions Chart, 2013)

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Identifying and Evaluating Stakeholders of the company

The Objectives and plans that an organization creates are determined by balancing the requirements of the stakeholders present in the company.
The stakeholders are affected by the business on how the business is moving and what the company achieves by the business. Stakeholders are the people who are having an interest about the success or failure of a project or an entity. Short or long term success of the company objectives are depends upon them.

Stakeholders can be divided into types;
1. Internal Stakeholders
2.
External Stakeholders

When considering about the Dinapala Group of Company, there is Internal stakeholders as well as External Stakeholders can be identified in its’ company environment.

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1. Internal Stakeholders:

Internal stakeholders are people who are already committed to serving to the organization as below;
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CEO -: Who are responsible in increasing the market share, expanding the business and also in increasing the profit of the company.

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Directors -: Managers that has specific roles and responsibilities for managing the activities of Dinapala Group. They are responsible in increasing the market share and expanding the business.

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Managers- People who hold a position of responsibility in the company by increasing the market share and expanding the business

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Employees- People who are having the responsibility to take care of their job security and salary increment.


2. External Stakeholders:

The parties who are not belong to the inside environment of the organization and have an interest about the organization can be considered as the external holders of a company. They are an individuals or groups outside to the business who are willing to differentiate the company from other information providers. External stakeholders of the Dinapala Group are mentioned below;

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Customers- People who are expecting good value, high-quality products and great service from the company.

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Suppliers -: Persons who hold a stake in the company to which they provide materials and services.

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Consultants -: Provide consultancy for the company beneficial.

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Debt holders/creditors (Banks) -: Providing loans.

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How Organizational business aims relate to stakeholders

Dinapala Group of Companies is among the leading groups operating in the field of electronics, electrical items & machinery. The group was beginning with the incorporation of K.A. Dinapala & Co in the late fifties. Nowadays, it’s been controlled under the present Group Chairman, Mr. K. A. Dinapala.

There are several aims have established in this company:

1. Selling the Electronic Items :

On selling the electronic items, the company would gain a huge income. This would benefit the owners of the company, and it has also a huge impact on the employees and management. Since there are about 60 employees working on the company at the moment, their monthly income also will be increased.

This sales process might also affect banks. Because, when the company needs to sell the product, they also need to invest on the company as well so as to gain an income. For this purpose, they would need to get loans from banks. So the external have an impact on them as well.

2. Promoting the Electronic Items:

On promoting the products, the mass media will be affected, the owners will have to invest on promoting the products and this would be beneficial for the consultants.

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3. Repairing Electronic Items which have warranty :

This would be a major impact on popularizing the good image of the company among customers, since the Dinapala group is willing to repair them free of charge, the customers will be glad to make it an opportunity to buy the goods from this company itself, this would also customize sales as well.

4. Creating reports regarding income and expenditure:

Preparing a good report would have an impact on banks, because if they have any issue regarding the company.

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Market research for the proposed E-commerce solution
Demand is a factor that is always being face to the changes in businesses. Therefore, it is essential to know how the things are changing with the market, what are the influences and impact to the business and behaviors and movements of the competitors. When considering about the competitors, it is necessary to study about them to determine the strengths and weaknesses of the competitors within concerned market, strategies that will provide with a distinct advantage, the barriers that can be developed in order to prevent competition, and any weaknesses that can be exploited within the product development cycle. Since the Dinapala Group has decided to enter to the world of e-commerce, analysis of competitors would be an effective strategy.

Similar organizations who have currently adopted e-commerce into their business 1) eBay

eBay is an online auction and shopping website that offers goods and services to registered users worldwide. User’s list goods and services, bid on desired products, and provide feedback on their experiences with other users. Performances of the eBay are as follows. ï‚·

Buying on eBay is similar to a silent auction. Anonymous bids are submitted through the website for specific items.

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Each auction lasts for a specified length of time.

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Customer enters the amount he/she is willing to pay. (This does not include the cost of shipping unless specifically noted)

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If the customer is out bid, he/she is notified and can submit another bid. (Time permitting)

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Some items also have the ‘Buy it Now’ option, which allows the customer to purchase the item for a set price without going through the bidding process.

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eBay provides a range of benefits to its users, including:
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Money savings.

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Wider consumer choice.


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Reduced costs of search and transaction.

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Improved price discovery.

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Formation of new markets.


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Reduced barriers to legitimate cross-border trade.

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Allows creating small business by reducing the barriers.

Figure 2; eBay.com

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2) Amazon.com

Amazon.com is as similar as the eBay.com. It includes followings features that make their customers satisfy.
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An online mall where it enables vendors to sell.

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Manage selling goods and stock also the shipments.

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A brand in itself representing the bench mark for online shopping.
(From product research to purchase)

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A destination site that can accomplish all the needs from a single place.

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Provides a technology that can run the customers online store for them.

Advantages of Amazon are;
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It handles all shipping, customer support, and returns.

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Access to the lowest shipping rates in the world.


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Customers Inventory is secure and insured against loss or damages.

Figure 3; Amazon.com

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The global influence of e-commerce

The impact of ecommerce on the global economy is very influential and far reaching. Ecommerce has become a thoughtful and radical effect for businesses that are located all around the world.
It is more powerful than the traditional resources that were adopted by businesses all over the world. With the assistance of e-commerce, it is possible for people to shop online from their comforts of their home without concerning about the geographical location. It has been able to remove the geographical barriers successfully and helped customers to contact with vendors without agitations.

The impact of e-commerce is one that has bought in a strong change in the outmoded market. It has effected massively for many businesses and now, most of the businesses that exist without e-commerce cannot actually exist. E-commerce has also helped many small businesses as they no longer require to having a physical location that caters to a particular geographical location. The impact of e-commerce on the global economy is so immense that the targeted audience can be reached without wasting time and economic resources. The target market is easily reached with the aid of effective internet marketing techniques. The impact of e-commerce on the global economy has also affected countries that are not so economically sound and it has acted to take them to the forefront on international trade and commerce. E-commerce crosses all economic and political barriers and this in turn gives rise to more effective marketing techniques that has the ability to penetrate all barriers. It carries with it a number of benefits and it has worked wonders for both small and big businesses the same. With e-commerce techniques, companies have enhanced sales and increased profits. It is a technological revolution and here to stay for a very long time.

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Implication of e-commerce

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Ethical & Morel Implications

Businesses entering the e-commerce world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications.

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Legal Implications

The central issues of E-Commerce and the law include the development of E-Commerce, the role of consumers and regulation of e-commerce in regards to consumer protection. ï‚·

Security Implications

There are a few security implications that come about when setting an E-Commerce website, especially when handling sensitive information such as credit card information and personal details such as address.

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Financial implication in eBay

 After implementing the eBay web site, its number of its users has grown from 340,000 to 850,000 over the first six months.
 In eBay, the number of simultaneous auctions had climbed from 200,000 to 500,000 over the first six months.
 eBay expected to expand its services to an international level by taking advantage of increasing worldwide access to the Internet. eBay’s growth was currently supported by 76 employees.
 eBay spent $135 million on a company called Where.com which is known as an advertising platform enabling businesses to target a hyper local user base in order to reach potential new customers by tracking their whereabouts online.

Figure 4; eBay financial statements, Online Banking Report, 11/04

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Impact of introducing an e-commerce system to the Dinapala group of company

Electronic commerce still remains a relatively new, emerging and constantly changing area of business management and information technology even after a considerable time after the Internet revolution. There remains a sense of confusion and misunderstanding regarding this area, so it is necessary to analyze the impact of introducing an e-commerce system an organization. Identified impacts or the above circumstance are followed:

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Organization can carry out their business without concerning about time and distance. Customer just can log in to organization’s website whenever they wish to purchase.

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Organization will be able to eliminate the processing errors and delays.

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Organization will be able sell their services or products directly to the customers while cutting off the additional costs.

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Can reach to a wider customer base. Organization can sell their products or services worldwide rather than being limited to a single place.

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Requires low running cost compare to introducing business that is located in a land.

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It will helps organization to reduce the labor cost, delivery time and the cost acquired in various area such as error detection and correction, document preparation, telephone calling, mail preparation, supervision expenses etc.

As mentioned above, the selected organization; Dinapala Group of Company; is basically monitors in the field of electronics, electrical items and machineries. When analyzing the impacts of introducing an e-commerce system to the selected organization, it is necessary to use a PEST analysis and SWOT analysis techniques that will helps to identify the future enhancements or dead ends of the company.

(Choices, 2013)
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SWOT Analysis

In modern market conditions that businesses are facing in a constant state of the change, which forces business managers to come up with new projects, initiatives to compete and keep business relevant to modern consumers. SWOT-analysis is a common strategic planning tool that can help managers to evaluate the chances that a certain projects success. Furthermore, SWOT analysis is an analysis of the Internal and External environmental factors performed and making great impact to the developing a strategy to an organization. SWOT stands for Strengths, Weaknesses, Opportunities and Threat. Then again these four divides in to TWO main categories as per the effectiveness towards the business. 1. Internal Environment: Strengths & Weaknesses

2. External Environment: Opportunities & Threats
In the case of Dinapala Group of Companies, they are trying to use innovative ideas to enter to the modern business by launching an e-commerce site. So, the company wants to do a SWOT-analysis to Build their strengths and minimize their weaknesses and to quickly get advantage on the opportunities and try their level best to mitigate outside threats.

Strengths:
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As one of the well-known big company for so many years in Sri Lanka, Dinapala Group is having a good reputation all around the country among the people for decades.

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Also the biggest strength of the Dinapala group to step forward in to e-commerce is the large share in the market as one of the biggest market leader in electronic, electrical items and machinery.

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The Challenging and sophisticated work environment within the organization.

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The new technological practice as the business also in related path will helps to reach the best level in ecommerce.

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Weaknesses:
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The knowledge gap in the staff to maintain and use a system like e-commerce web site.

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Lack of the skilled trained staff to corporate with the changes in the organization.


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Attitude mismatch within the staff to change in to new venture in there business.


Opportunities:
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The volume of the sales can be increased because of the faster buying or Selling procedure as well as the customer satisfaction will grow higher due to the fact which is easy to find the product.

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Market limitation by time factor will not be an issue any more to the business due to the service provided in 24/7.

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Again, more reach towards the customer because there will be no gap/ there will be no theoretical, geographical limitation in the market.

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Again the Customer attraction will gain easily because of the quality service.

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Also, the prices can be reduced according to the low operational cost and again there is an opportunity to maximize the customer base.

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The cost of arranging company set-ups will be reduced because there will be no physical involvement.

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Threats:
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As per the Five forces of the model by Michal Poter, in the field of e-commerce threat of new entry will be very high because of the;
 Easy to start the business because of the initial cost is very low.  No limitation in the web space.

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It will be so hard to gain the trust of the customer in online purchasing’s because there are many bad sites which fraud customers’ money and it is hard to prove the product quality due to no physical involvement.

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Mainly, a sudden failure of mechanical/ technical can cause unpredictable effects on the total process.

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As there is minimum chance of getting direct customers interaction the loyalty of the customer is always depends on a check (payment).

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There will be a high level of Security risk all the time throughout the whole process of the business due to Hackers.

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The competitive advantage is not there, because so many giants have already involved with e-commerce. Such as E-bay, Amazon, Alibaba, etc.

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PEST Analysis

PEST analysis is concerned with the key external environmental influences to a business. Any organization should respond to these influences and therefore PEST-analysis is a useful way of identifying PEST influences and summarizing the external environment which is business operates.

PEST stands for the environmental components such as; Political & legal Environment, Economical Environment, Sociocultural Environment and Technical Environment.

Political/Legal:
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Legal boundaries such as regulations, acts, enactments, amendments to businesses into ecommerce.

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The customer protection authorities.

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Taxation (corporate consumer) issues.


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As the business involve in www the international trade regulations.

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Employment laws/ labor laws.


Economical:
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Economic growth, overall in the industry or the sector.

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The Monitory policy the interest rates will be a major concern in ecommerce because the meaning of stepping in to e commerce is that opening the door to the international market.
 Demand by overseas
 Cost of imported goods

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In the case of government spending, the priorities identified by the government have to be taken in to consideration.

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Inflation.


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Consumer confidence.


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Sociocultural:
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The change in distribution of disposable income.

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Demographics such as;
 Age structure of the population.
 Gender.
 Family size.
 Changing nature of composition.

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Life style changes

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Attitude differentiations of culture to culture.

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Education, Fashions and fads, Health and Welfare, Living conditions

Technological:
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Government and industry focus on technological efforts.

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Speed of technology transfer.


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Costs and energy usages.


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The Impact of changes in Information Technology.


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Market potential for the proposed e-commerce system

E-commerce technology has the potential to lead to a significant productivity. As mentioned above, this technology allows automation of common processes, such as distribution, sales, after-sales service and inventory management.

However, due to the decreased cost of the Internet, it is expected that the new entrants to the e-commerce technology, such as the selected Dinapala Group of Company will be able to stabilize in the market with a comprehensive productivity.

It is necessary to evaluate the market potential for the proposed e-commerce solution in order to appraise the chances of being a success or a failure. Also, the researches and assesses about international trade patterns and customer contemplations will be helpful to identify the relevant and important things that need to be added to the business combined with the ecommerce. Hence, following questionnaire has prepared to conduct a survey and gathered needed considerations to evaluate the market potential for the proposed e-commerce solution of Dinapala Group of Company.

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Questionnaire

1. Are you a student or holding a profession?
2. Have you purchased goods Online? If yes where?
3. Do you prefer purchasing goods online is better than visiting a physical place to purchase the same good?
4. What kind of services do you expect from an E-Commerce site? 5. What kind of features do you expect from an E-Commerce site? 6. Do you have a credit/Debit card? If yes, how often do you use it? 7. Do you normally go for items with discounts or high priced goods? 8. What kind of payment gateway do you think is suitable?

9. How do you want a site to handle shipment?
10. How do you want the shipment to be calculated? Flat rate or based on weight? 11. Have you had any issues regarding the shipment process?? 12. Are you satisfied with the time period spent from the time you purchase goods until you receive them in your previous online purchases?

13. Do you like to create and use a user account for you to track your purchase history? 14. Which purchasing process do you prefer to be more secure? Physically or Online? 15. Do you have any idea about the security of online payment process? If so state it? 16. What kind of security implementations do you prefer?

17. How do you want a website to serve you?
18. Do you prefer a static site or a flash site?
19. Do like if a website includes multimedia and collateral marketing materials? 20. Do you have any suggestions on colors and font preferences on a website?

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Above questionnaire has provided to some of the students of the Campus. According to the survey, almost all the students have purchased goods online and they prefer it easier than purchasing goods physically.

When observing the feedback received, the customers are expecting far more user-friendly and a secure site for purchasing their goods, including a categorized type of site, where they can compare goods out of various colors and sizes etc.

According to the survey, most of the customers mentioned that they use credit/debit cards and are afraid of credit card frauds, and they had mentioned that they prefer a secure website without credit card frauds, but with user accounts for their own benefit. Now-a-days, most of the customers on the Internet are surfing and checking on various other applications rather than walking and talking face to face. So for this modernized world, an ECommerce site is far more beneficial and that fact was confirmed even during the survey. Most of the customers in this modern world are having personal computers, tablets, or mobile phones, plus with the Internet facility and consequently, they prefer online purchases mostly. Due to the fact that everyone uses Internet, building up an Ecommerce website will help to popularize the “Dinapala group of company” among the clients and also to promote the product identities easier.

Customers mainly prefer to have a quick shipment procedure, and they prefer to have discounts and a flat rate shipment calculation. They aren’t satisfied with delayed shipments, but still with the survey it was identified that the customers need to have customer services such as Contacts with the company for inquiries, they needed a close connection between them and the company sellers.

According the results of this survey, market potential of e-commerce solution for Dinapala Group has out puts positive circumstances, so it has been designed and developed in accordance with the customers’ suggestions on facilities, functions, colors and fonts includes multimedia and collateral marketing materials, the web site has successfully implemented.

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Designing the e-commerce solution
When considering about the e-commerce site of “Dinapala groups”, it allows customer to buy any product that are available to sell in the company. As the payment method, the system has been used the PayPal payment system.

When the user enters in to the site this page opens as the home page of the e-commerce site.

Figure 5; Dinapala Group-Home page

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User needs to create an account in this site to buy any product. In order to create an account, user must click on the “Register” link that is appearing on the top of this site. Then the user will re-direct to the below page.

Figure 7; Registration form part-1

Figure 6; Registration form Part-2

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After filling the form, user can submit the registration after agreed to the agreement in the bottom of the page.
Then user can log in to the site as a customer and can do the shopping using the web site. Below image shows the login page of this site.

Figure 8; Login Rules

Mainly there are four pages in this site;
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Home page

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Production page

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About us page

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Contact info page

As an e-commerce site, production page is the most important thing for the users. So the home page of this site shows some special productions which sells by “Dinapala group”.

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Home page:-

Figure 9; Dinapala Group - Home page

About us:-

Figure 10; Dinapala Group - About us

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Contact:-

Figure 11; Dinapala Group - Contact

Production:-

Figure 12; Dinapala Group - Production

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Since this is an e-commerce site, the production page is the most important thing for the users. So the home page of this site shows some special productions which sells by “Dinapala group”.
The section called “Our Service” is holding all the items that are classified under few categories and this section will makes user to search a particular item in the site.

Mobile:-

Figure 13; Dinapala Group - Mobile

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Laptops:-

Figure 14; Dinapala Group - Laptops

Camera:-

Figure 15; Dinapala Group - Camera

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Business Skills for E-Commerce

Group Assignment

iPods:-

Figure 16; Dinapala Group - iPods

Other:-

Figure 17; Dinapala Group - Other

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Business Skills for E-Commerce

Group Assignment

How to buy an item from the site

When user registers in the site, a cart will be prepared for that customer. If customer wants to buy something from the site, he/she want to add it in to his/her cart. A button to add the items in to their cart is located with each and every item in the site. When user clicks on that button, the item will be added in to their cart. The button called “Shopping cart” which is available on the top of the site will calculate the cost of the items in the users cart when the user clicks on the button. Then system will be connected with the PayPal and says PayPal to get the cost of the item.

Note: - To do this user wants have a PayPal account and credit on that or some Electronic Shopping card which has connected to that users PayPal account.

Figure 19; Shopping Cart

Figure 18; eBay vs. PayPal

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Business Skills for E-Commerce

Group Assignment

Special features in this site

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Easy to buy items.

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Item searching facility.


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Ongoing slideshow in the production page which allows user to identify the new items in the stock.


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Show the best-selling items in the left side of the site.

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Categorization of the items.


Figure 20; Special features of the site

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Business Skills for E-Commerce

Group Assignment

Future recommendations

Developed e-commerce solution for the Dinapala Group has completed from a small time period with a considerable haste. Therefore, it is not perfect enough to fulfill the requirements of a company like Dinapala Group. So, there are number of future recommendations can be list out that should be added to the solution as soon as the company and its’ customers will familiar with the technology. Recommendations for the future solution are mentioned below; ï‚·

Well classified interfaces with more user friendly features such as customer guiding messages, confirmations messages and warning tones.

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Figurative interfaces with more graphics.

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Let the customers to zoom and view the products.

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Add more than one image for the same item from different angles.

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Audio and video guidelines for the new visitors.


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Enhanced product details.

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Implement more payment facilities such as credit/debit cards, AlertPay (Payza), wire transfers and also bank transfers for the customers who don’t have facilities to make payments via earlier mentioned payment methods.

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Constantly updating comment area for each and every product in order to analyze the customer feedbacks.

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Handle the delivering procedures by the company itself.

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Facilitate the customers by allowing them to insure their purchased product to increase the trustworthiness between the company and the customer.

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Validate the user name and the password, so the customers won’t be able to use the same user name and password more than one customer.

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Implement more security features.

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Business Skills for E-Commerce

Group Assignment

Security concerns for future development

Developed system has not facilitated with sufficient security features that can fulfill the requirements of an organization like Dinapala Group. Since the electronic and machinery products that they sell are worth thousands of rupees, it is necessary to make sure the security of the products until they deliver to the customers’ hand safely. None of the parties should not waste their money while waiting for the transaction process completes. So, the security considerations should mainly focused on security of credit transactions and securing the sensitive details of registered customers to the system. Developed system has proceeded to re-direct the transaction page to Paypal home page. Apparently, administration of Dinapala system will not responsible for the customer details or any other circumstances that could occur after re-directing the page to Paypal home page. This weakness should be overcome shortly by creating its own Secure Hyper Text Transfer Protocol to the payment proceeding page of the web site.

Furthermore, system should be connected with the company database and necessary security procedures should be implemented that will secure the customer details. Proper validations using strong passwords and also different user privileges should be provided to the system. Also, setting up an anti-virus/spyware program on the hard drive to ensure that the administrator can catch any malicious software or dangerous files which could occur harmful situations to the website will be a good strategy. These anti-spyware programs can regularly search through the website files, so owing to that program the risks of virus and spyware attacks will be able to reduce.

Besides, setting up security permissions on files and folders will be another opportunity to secure the website from unauthorized accesses. These permissions have the ability to grant or deny the access to the files and folders.

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Business Skills for E-Commerce

Group Assignment

Conclusion

The report discusses about the development of the E-Commerce solution for the organization of Dinapala Group of Company. It is a highly reputed organization for the electronic and machinery items. Information related to the development of above mentioned system has included all through the report.

Given assignment was the first experience of a group assignment that needs to be completed with a team which includes seven members. So, the tasks and responsibilities should be equally divided among the members.

Before initializing the development, the current state of the market and business strategies has been critically analyzed. Fact finding techniques such as interviews, questionnaire and surveys has been used to gather required information about the current situation. After completion of the fact gathering phase, drawbacks of the existing strategies, lack of the information provided for the users, limited customer base and other limitations and disadvantages of non-owning an E-Commerce site have been clearly identified. Even if the Dinapala group is remaining as a reputed company for decades, it has become a serious matter to preserve the stability with the rise of new comers who are using e-commerce from the very first stage.

Accordingly, the importance of an e-commerce solution for the organization has identified and as the first step, requirement analysis has done with the employees of the company to identify their level of expectations before the implementation of this web based solution. Before the implementation of the solution, it was necessary to recognize the structures and aims of the business organization. Here, the needed details for this area have gathered from the conducted interview with the company employees. All the above tasks were completed with fewer difficulties owing to the other group members.

After that, a market research has done to identify the competitors, their strengths and weaknesses. So, the proposed solution can be developed by taking the references of their strengths and advantages of their weaknesses.

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