Unit 9 TOURIST DESTINATIONS


Unit 9   TOURIST DESTINATIONS

UK COLLEGE
BUSINESS AND COMPUTING

                               Module Booklet
Course: EDEXCEL BTEC (HND) TRAVEL AND TOURISM MANAGEMENT
Group:   Ed excel Level 4
Module: Unit 9   TOURIST DESTINATIONS
                                  Module type:  Module Code: K/601/1748
Module Credit: 15
Teaching Period: (15 weeks)
Level:4 (QCF)
Contact Hours: (15*3.75 = 56.25)
Lecturers:  15 weeks
Revision Clinic: 1 week
Feedback and assignment guidance: 2 weeks
Lecturer: Dr Blessing George Adepoju
Start date: 1st October 2013
                                 Time:     14:30 – 17:30
Room:   1303
Term: One





CONTENTS

1.      INTRODUCTION, AIMS AND OBJECTIVES

2.      MODULE OUTLINE AND TEACHING METHODS

3.      READING AND COURSE PREPRATION

4.      LECTURE WITH DETAILED COURSE PROGRAMME AND OBJECTIVES

5.      ASSESSMENT DETAILS




Introduction

This unit introduces learners to the main UK and worldwide tourist destinations in terms of visitor numbers and income generation and their location. Learners will look into the cultural, social and physical features of those destinations and the issues and trends that affect their popularity, as part of the essential selling skills and knowledge needed by managers within the travel and tourism sector.

Through studying visitor numbers, statistics and other relevant data, learners should be more aware of past issues affecting tourism, enabling them to appreciate the impact they can have on
a destination and its continued popularity.

Aim:
The aim of this unit is to enable learners to gain understanding of UK and worldwide destinations, their cultural, social and physical features, their characteristics and issues affecting their popularity

Learning Outcomes and assessment criteria:

On successful completion of this unit a learner will:

1 Understand the scope of key UK and worldwide tourist destinations
2 Understand the cultural, social and physical features of tourist destinations
3 Understand how the characteristics of destinations affect their appeal to tourists
4 Understand issues likely to affect the popularity of tourist destinations

Indicative content:


LO1 Understand the scope of key UK and worldwide tourist destinations

Main destinations: by income generated, visitor numbers and tourism statistics

Tourist destinations: major tourist destinations selected from UK, Europe and the rest of the world

Generators: source of tourists

LO2 Understand the cultural, social and physical features of tourist destinations

Cultural: resources eg museums, monuments, churches, megaliths, festivals, food, drink, music

Social: social groups eg national, regional, religious; needs of different customer groups; impact of tourism on resources and the local community; carrying capacity; sustainability; local and national government policies; alternatives to mass market

Physical: landscape eg geology of lakes, mountains, coastline, profile of beaches, flora and fauna, preferences of landscape; effects of people and the need for conservation eg urban infrastructure, water supply, sanitation, transport networks





LO3 Understand how the characteristics of destinations affect their appeal to tourists

Economic characteristics: economic growth and development; the process of economic development in countries eg pre-industrial society, industrial to a service economy; components of gross domestic product; provision of consumer goods; exportation of primary products; fluctuation of process in export markets; dependency on industrial countries; tourism as an economic alternative

Physical characteristics: physical conditions eg poor urban infrastructure, lack of clean water supply, inadequate sanitation, lack of utilities, poor transport network

Social characteristics: eg population pressures, infant mortality, life expectancy, migration  from rural to urban living, levels of poverty, construction and roles of family units, quality of life, incidence of disease, literacy levels, role of women and children

Political characteristics: forms of government eg absolutist, democratic, emergent democracy, tribal, theocratic; corruption, international links; use of tourism as a political tool e.g. Cuba, Burma

Destinations: selected from UK, Europe and the rest of the world, leading destinations, developing destinations

Appeal: popularity, change in visitor numbers, types of visitor eg business, pleasure, visiting friends and relatives; change, product life cycle.


LO 4 Understand issues likely to affect the popularity of tourist destinations

Issues: e.g. climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political eg use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculture

Popularity: visitor numbers, statistics, economic data; tourist generation e.g. factors determining demand, reason for growth; world distribution – domestic and international


ukcbc newProgramme Specification
Accrediting Body:  ED EXCEL
Course: BTEC HND in Travel and Tourism Management                           
Unit: 9 TOURIST DESTINATIONS
Week
Lecture Schedule
Outcome of session
Activity/seminar and formative assessment
Resources
Week 1

Introduction to the course module


Learning outcomes and Assessment criteria for pass


Week 2



Introduction: Main destinations

       Income generated,
       Visitor numbers, tourism statistic
       Tourism destination
       UK and Worldwide


Understand the scope of key UK and worldwide tourist destinations
Introduction  LO 1 and to the Assignment Pass criteria 1.1 analyse main tourist destinations and generators of the world in terms of visitor numbers and income generation

Group work and analyse the tourism destinations in Europe and worldwide in the travel prospectuses.
Case study.
Text book, Journals
 IT websites
Travel agencies and tour operators prospectuses, travel magazines
Week 3


  Tourist  destinations
 
Major tourist destinations  e.g. UK  and worldwide
    

   Generators
   Source of tourists


Understand the scope of key UK and worldwide tourist Destinations
To understand the pass criteria for task 1 – P1.1 and P1.2 1.2 analyse statistics to determine tourism destination trends and predict future trends

Students to work in groups and seminars,
analyse the tourism destinations in Europe and worldwide in the travel prospectuses,
Case Study
Text book, journals
Internet, Power points, travel prospectuses brought by the lecturer and the students.
Geographic maps brought by students
Week 4

   Tourist destinations
     Cultural Features
-Resources e.g.  Museums, monument, festivals, food, drink, music, churches.

Understand the cultural, social and physical features of tourist destinations
To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists


Week 5

   
Tourist destinations
         Social Feature
- Impact of tourism on  resource,
-Local community, Social group,
-Local and government policies
-Alternative to mass market,  
 -Sustainability,
-Needs different customer

Understand the cultural, social and physical features of tourist destinations


To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists

Students to work in groups, analyse the tourism destinations in Europe and worldwide in the travel prospectuses
Text book, journals
Internet,
Week  6

Tourist destinations
          Physical Feature
-Effect of people and the need for conservation e.g. urban infrastructure, water supply, sanitation, transport networks.
-Landscape e.g. Coastline, profile of beaches, preference of landscape, mountain
 Understand the cultural, social and physical features of tourist destinations


To understand P2.1 analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists

P.2 .2 compare features of developing and leading tourist destinations

Lecturer, seminars and workshops: Students to work in group.

Text book, journals
Internet, Power points, travel prospectuses brought by the lecturer and the students.
Geographic maps brought by students
Week 6


Characteristics of destinations affect their appeal to tourist

Economic  characteristics
- Economic growth and development,
-          -The process of economic development in countries e.g. pre industrial society, tourism as economic alternative, exploitation of product, export market
Understand how the characteristics of destinations affect their appeal to tourists

 To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
 P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal

Lecturer, seminars and workshops: Students to work in group.

Text book, Journals, Websites search
Travel magazines and travel prospectuses
Week 7

Physical Characteristics
-          Physical conditions e.g. poor urban infrastructure, lack of water supply, inadequate sanitation,
             lack of utilities. Etc
Understand how the characteristics of destinations affect their appeal to tourists

 To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
 P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal
Lecturer, seminars and workshops: Students to work in group
Text book, Journals, Websites search
Travel magazines and newspaper’s articles
Week 8

Social characteristic
-          Population pressure
-          Quality of life
Construction roles of family units
-          Literacy levels,
-          Incidence of disease. etc
 Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
 P3.2 3.2 evaluate how characteristics of a tourist destination affect its appeal
Lecturer, seminars and workshops: Students to work in group
Text book, Journals, Websites search
Travel magazines and newspaper’s articles
Week 9

Political characteristic
-          forms of government;
-          tourism as a political tool
e.g. Cuba, Burma, etc



Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
 P3.2  evaluate how characteristics of a tourist destination affect its appeal
Lecturer, seminars and workshops: Students to work in group
Text book, Journals, Websites search
Travel magazines and newspaper’s articles
Week 10



Destinations:
UK, Europe and the rest of world, leading destinations, developing destinations.

Appeals:
 -Popularity,
-change in visitor numbers
- Types of visitor,
-change
- product life. etc

Understand how the characteristics of destinations affect their appeal to tourists
To understand P3.1 and compare the appeal of current leading tourist destinations with that of currently developing tourist destinations.
 P3.2  evaluate how characteristics of a tourist destination affect its appeal

Text books, journal seminars , Activities,
Working towards the assignment

Text book, Journals, Websites search
Travel magazines and newspaper’s articles
bbc.co.uk/news
Week 11

Issues likely to affect the popularity of tourist destination
-          climate
-          global warming
-          natural disasters
-          sustainability
-          conflict with agriculture
-          economic trade links,
-          use tourism as political tool, etc.

Understand issues likely to affect the popularity of
tourist destinations
 To understand P4.1 analyse issues that affect the popularity of tourist destinations.
P4.2 discuss the potentials for responsible tourism to enhance the host community at worldwide tourist destination


Text books, journal seminars , Activities,
Working towards the assignment
Text book, Journals, Websites search
Travel magazines and newspaper’s articles
bbc.co.uk/news
Week 12


Revision tasks 1 and task 2

Revision of the assignments Task 1-2

Student’s individual work towards task 1 and task 2
Text book, Journals, Websites search
Travel magazines and newspaper’s articles
bbc.co.uk/news
Week 13

Revision task 3 and 4

To work towards task 3 and task  4


Student’s individual work towards tasks
Textbook, journals, website

Week 14

Assignment Submission




Week 15

Assessment feedback










Recommended text and links:
Gillian, D. (2010) Travel and Tourism, BTEC edexcel HND Level 3, book 1 and Book2 .

Travel and Tourism Management, BTEC HND TTM Level 4 and 5

Worldwide Destinations: The Geography of Travel and Tourism by B. Boniface, C. Cooper and Robyn Cooper (2012)

Tourism: Principles and Practices (2005) by Chris Cooper, Stephen Wanhill, John Fletcher and David Gilbert



Journals and newspapers
Travel supplement from weekly and daily newspapers – e.g. The Guardian, Times, The Daily Telegraph
Travel prospectuses e.g. Intrepid, Thomson, Signature – Thomas Cook;
UK and Worldwide geographical maps
Visit England, Scotland and Wales flyers and prospectuses

Videos
Youtube
bbc.co.uk/news


Websites
bbc.co.uk/news
 Bized.co.uk
enjoyengland.com
visitbritain.com
visit.england.com
visitscotland.com
Google.com/country destinations
National geographic website









Wk
Session Update
Date
Signature
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3




4




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10



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12



13



14



15




Lecturer: Dr. Blessing George Adepoju
Campus: Wentworth house and Lord House


Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified. 
Contribution: of the module
Outline Details:  report approx 4000 words.   Details enclosed in the assignment brief.
Teaching and Learning Activities           
The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment.
2.3       Teaching Ethos
The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC  is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career.

2.3.1 Methods of Delivery:

LECTURES:
These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively.

SEMINARS:
These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills.

CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work.

Plagiarism:
Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below:
  Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) 
Assessment:
The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.
Please read the instructions carefully while addressing the tasks specified. 
Contribution: 100% of the module
Outline Details:  report approx 4000 words.   Details enclosed in the assignment brief


ukcbc newASSESSEMENT
Unit: 9 TOURIST DESTINATION
Learning Hours:  41.0Hours.                                          Self-learning hours:  60 hours.
Course: HND Business – Level             CREDIT VALUE: 15 CREDITS
Term: One
Lecturer: Dr Blessing Adepoju
Verifier:

Learners Name

Registration Number

Learners Declaration: I certify that the work submitted for this unit is my own:
Signed:
Hand out Date:                                        Submission Date:

The Following Sections to be completed by the assessor:
Center Name:
UKCBC
Center Number:

Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment:
Assessors Name:positioning

Assessors Signature:

Has the unit been Internally Verified?                  Y/N
Date of verification:
Internal verifiers signature:
Internal verifiers assignment brief:







Due Dates


Issue Date



Due Task- 1
1st Oct- 2013


Due Task- 2
30thNov-2013
Final Due date
24th Feb-2014
Due Task- 3
23th Dec- 2014


Due Task - 4
6th Jan- 2014





Unit Outcomes                                                                                         
Outcome
Evidence for the criteria to pass.
Assessors decision
Internal verification decision. (agree, disagree)





TASK 1 

You work as a tour operator in the travel and tourism industry. The new operational manager has recognized that there are challenges in the tourist destinations in UK and worldwide. He wants you to produce an information pack to enable him make good decisions and planning that might be pursued to further improvement.
P 1.1 In your information you have to analyse the main tourist destinations for each country e.g. UK or worldwide country and to research the main generators in the world in terms of visitor numbers and income generation.  For example by  identifying the number of visitors , nights and spending by purpose  and by country of visit in recent data available
P 1.2 In that pack you have to analyse statistics to determine tourism destination trends and predict future trends

Address the LO 1 and the case study for the purpose of the assignment in task 1 (approx 1000 words).


.






P1
Understand the scope of key UK and worldwide tourist destinations
 P1.1- analyse main tourist destinations and generators of the
world in terms of visitor numbers and income generation





P1.1
(P,M,D)

P1.1
(P,M,D)

 P1.2-
 Analyse statistics to determine tourism destination trends and predict future trends


P1.2
(P,M,D)

P1.2
(P,M,D)

Summarized Feedback for Task 1(reflecting 1.1 and  1.2 Pass merit and distinction.)

IV  comments towards
Task 1




TASK 2 

In this task learner are to carry out group researches by chosen the worldwide tourist destinations for example UK, EU or any other country. Using the LO1 case study.
P2.1 Analyse the cultural, social and physical features of the worldwide tourist destination selected by you explaining their appeal to tourists
P.2.2 Compare features of a tourist destination in a developing country and leading tourist
       Destinations.

Address the LO2 you need to carry out a research to support your individual work by using text books, journal, website, etc. submit individual report.  (approx. 1000 words)





P2.
Understand the cultural,
social and physical features
of tourist destinations
P2.1-

Analyse the cultural, social and physical features of the worldwide  tourist Destination selected by you explaining their appeal to tourists


P2.1
(P,M,D)


P2.1
(P,M,D)


 P2.2-
Compare features of a tourist destination in a developing country and leading tourist
Destinations



P2.2
(P,M,D)

P2.2
(P,M,D)

Summarized Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.)

IV  comments towards
Task 2


TASK 3 

Case Scenario
You work as a tour operator in any travel industry. You are required to investigate a leading worldwide tourist destination and a new and emerging destination from a developing country (e.g.UK, EU, Nepal or any developing country).
P3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations
P3.2- Evaluate how characteristics of a tourist destination affect its appeal
Address the LO3 you need to provide a report as referred in the above scenario and  for the purpose answer the following (approx. 1000 words)




TASK 3
P3.
Understand how the
characteristics of
destinations affect their
appeal to tourists
P3.1
 Compare the appeal of current leading tourist destinations with that of currently developing tourist
destinations

P3.1
(P,M,D)

P3.1
(P,M,D)

P3.2-
 Evaluate how characteristics of a tourist destination
affect its appeal



P3.2
(P,M,D)

P3.2
(P,M,D)

Summarized Feedback for Task 3(reflecting 3.1, 3.2 Pass merit and distinction.)

IV  comments towards
Task 3


TASK 4 

Case Scenario
You work as an Ecotourism Consultant for the department of eco-travel of an emerging worldwide tourist destination selected by you e.g.UK, EU Costal-Rican, Kenyan, Ghana, Nepal, etc. Your job is to create a report addressing the P4.1. Analyse issues that affect the popularity of tourist destinations P4.2   Discuss the potential for responsible tourism to enhance the host community at the worldwide tourist destination selected by you.
Address the  LO4 and the case scenario above and for the purpose and answer the following (approx. 1000 words)




TASK 4
P4.
Understand issues likely to affect the popularity of
tourist destinations
P4.1

Analyse issues that affect the popularity of tourist
destinations

     P4.1
(P,M,D)

     P4.1
(P,M,D)

P4.2

Discuss the potential for responsible tourism to enhance
the host community at the worldwide tourist destination selected by you.



P4.2
(P,M,D)

P4.2
(P,M,D)

Summarized Feedback for Task 4(reflecting 4.1, 4.2, 4.3, Pass merit and distinction.)

IV  comments towards
Task 4

Merit grades awarded
M1

M2

M3

P1

P2

P3

P4

 Distinction grades awarded
D1

D2


D3

Resubmit :
Any other comments

Grade given by the Assessor:
Pass                                            Merit                              Distinction           
Assessors  Signature:                                                               Date:
IV Grading Check:                                    Comments if any:
Agree              
Disagree                                                   Modify grade to
IV signature:
Date:
Students feedback:

Student Signature:                        Date:








ASSIGNMENT

This is an internally assessed unit. In this assignment you will have the opportunity to show your knowledge and understanding of the UK, European and worldwide tourist destinations. You need to be able to understand and explain the main appealing factors of the different tourist destinations and to be able to locate the worldwide tourist destinations in a geographic map. The purpose of this unit is to enable you to become familiar with the tourist products, major popular tourist destinations in UK, Europe and worldwide and to enable you to become familiar with its culture, geography, economy, temperature and factors which appeal and deter tourists to visit those touristic places. Ultimately the aim of this unit is to prepare you to work in the travel and tourism industry. The example will be that you will be able to work either for a tour operator or for a travel agency where you need to quickly locate and assess the tourist destination requested by your client, in terms of its potential factors that might attract your potential clients to visit it and therefore which will enable you to sell the tourist product efficiently.

In order to pass this assignment you will have to successfully complete TASK 1 to TASK 4. For these you are required to follow the instructions as specified towards each task and support with research by using supportive materials like books, websites, articles from newspapers and travel magazines, online articles, to visit the country’s tourist destination embassy and collect promotional flyers and prospectuses, etc, and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task.

Plagiarism from other projects or student’s projects or online resources will not be tolerated. Copies from websites will not be accepted. You can, however, copy quotations from an online article. Plagiarism and references to literature review cannot exceed on 30 per cent. All quotations need to be clearly mentioned and a bibliography and a reference system in place according to Harvard reference system or as used on social sciences.

Task 1

P 1 Analyse the main tourist destinations and generators in the world in terms of visitor numbers and income generation e.g. UK and worldwide country
P 1.2 Analyse statistics to determine tourism destination trends and predict future trends.

Task 2


P2.1 Analyse cultural, social and physical features of tourist destinations explaining their appeal to tourists

P 2.2 compares features of developing and leading tourist destinations


TASK 3

P 3.1 Compare the appeal of current leading tourist destinations with that of currently developing tourist destinations

P 3.2 Evaluate how characteristics of a tourist destination
affect its appeal


TASK 4

P 4.1 Analyse issues that affect the popularity of tourist destinations

P 4.2 Discuss the potential for responsible tourism to enhance the host community at worldwide tourist destinations










Assignment Guidelines:

Ø  Use a standard report structure, Word-process the report and use Normal script of a proper font size 12.
Ø  Produce an academic report, detailing the above issues with a word limit of 4000 words.
Ø   Complete the title page and sign the statement of authenticity.
Ø  The Assignment sheet should be attached in the front.
Ø  Submit the document in a folder in the form of a file as well as a soft copy on the submission date.
Ø  It should be uploaded on E-Learning platform before the deadline and submitted to -------- and sign the submission form of the college.
Ø  Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee.
Ø  Collusion and Plagiarism must be avoided.
Ø  Start each answer on a new page and pages should be numbered. Highlight each question clearly.
Ø  Include a Bibliography at the end of the assignment and use the Harvard referencing system.  
Ø  All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc.
Ø  Try to give the page numbers, publishers' details and the year of publication
Ø  In order to pass you need to address all the LO
Ø  In order to get a merit you need to address the characteristics of M1, M2,M3 
Ø  In order to get a Distinction you need to address the characteristics of D1, D2 and D3.Use a common format for the questions, for example:
Ø  Introduction (analyze the question.)
Ø  Underpinning Knowledge (write about the relevant theory/points)
Ø  Applied knowledge(Data Analysis)
Ø  Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.) 








Student feedback form with the Assessment Grid indicating their pass, merit and distinction:
Name:                                                                                                       Registration Number:
Unit: 9 Tourist Destinations
Outcomes/criteria:
Indicative characteristics
Possible evidence
Feedback
P1.



P2.



P3.


P4.




As per the assessment criteria specified for pass


Do


Do



Do
Task 1



Task 2


Task 3



Task 4

Merit Description:



M. Identify and apply strategies to find appropriate solutions.
. Relevant theories and techniques have been applied.


. Effective judgments have been made.

. Complex problems with more than one variable have been explored.

. An effective approach to study and research has been used.

M2. Select/ design and apply appropriate methods/ techniques.
. A range of methods and techniques has been applied.


. A range of sources of information used.

. The selection of methods and techniques justified.

. Complex information/data have been synthesized and processed.

.Appropriate learning methods/ techniques applied.


M3. Present and communicate appropriate findings.
. Appropriate structure and approach has been used.


. Logical and coherent arguments have been presented

. Technical language accurately used.

. A range of methods of presentation has been used.

. Familiar and unfamiliar contexts have been used.

. It is appropriate for familiar and unfamiliar audiences.

Distinction Description:



D1. Use critical reflection to evaluate own work and justify valid conclusion.
. Synthesis has been used to generate and justify valid conclusions


. The validity of results has been judged

. Self-criticism of approach has taken place.

. Evaluation has taken place using defined criteria

. Realistic improvements have been proposed against defined characteristics for success.

D2. Take responsibility for managing and organizing activities.
Autonomy/independence demonstrated


Substantial activities/projects or investigations have been planned, managed and organized.

The unforeseen has been accommodated.

The importance of interdependence has been recognized.

D3. Demonstrate convergent, lateral and creative thinking
Ideas generate and decisions taken









Convergent and lateral thinking have been applied

Capacity for innovation and creative thought has been used.

Receptiveness to new ideas has demonstrated.

Unfamiliar contexts have been applied.





marketing research




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