contemporary hospitality management



Contemporary Hospitality Management

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Task-1
1.1 -Analyze the current scale, scope and diversity of the hospitality industry Radisson is a member of REDIZOR group of hotels with more than 270 hotels worldwide. It is the one of fastest growing chain .Radisson hotel has their own contemporary design so they do not compromise on comfort ,they provide complimentary WI-FI and better seasonal British food and other cultural cuisines with their services that anticipate ,and never assumes an experience that relax and stimulate in equal measure the Radisson vision is simple .they want most admire company in London. This single idea covers their thinking and gives focus to their plans on a day to day basis. And they express it below 100 % guest satisfaction

100% employment engagement
100%positive cash flow
Radisson value, to achieve guest satisfaction Radisson aim at, they need to live according to a strong and very clear set of values ,and they do and they approach to their service so simply everything they do has one purpose Making people feel special

Luxury without pretension
Radisson hotel has 700 rooms
Bar
Leisure centre
Various cuisine restaurants
Coffee shop Radisson is only hotel Company to offers a patented online loyalty programme to its agents called look to book: which allow them to automatically earn points towards valuable merchandise and incentive awards .this highly successful programme includes worldwide Source => www.radisson.cn SOURCE-www.wikipedia.org/confederation of tourism.



1.2- discuss the organisational structure of hospitality industry Ans –organisational structure of Radisson:

Departments in Radisson hotel-
Food and beverage department
Production department
H and R department
Marketing
Finance department marketing strategy
Logistic department
Operations department

Functions of Food and beverage department-contains all those activities concern with supply, provision, preparation. Services of food and drinks in hotel .department are headed by f&b manager who leads the team consisting of head chef. Ref -TIM KNOWLES (HOSPITALITY MANAGEMENT) SECOND addition.

1.3- Assess the role of hospitality related organisations, and professional bodies Ans –hospitality related organisations and professional bodies – There are hospitality related organizations and professional bodies in UK, who provide the manpower and qualified people for the hospitality industry These bodies are;

BHA-British hospitality associations=>the British hospitality association, champions the interests of the hospitality industry whilst delivering tangible results for our members. our BRITISH INSTITUTE OF IN KEEPERS, ETC

These institutions’ play key role in sporting and representing the hotel industry .these bodies can be government on none government organizations in this sector. They provide educational qualification as well to join this industry. You can join these bodies; they will provide all the information, newsletters etc if you are a member of one of these.

Task 2
2.1=>Assess the staffing requirements of different hospitality industries. Ans-Radission blue word wide offers a world of opportunities when it comes to employment and career development your exceptional experience with Hilton word wide begins with the exploration of these opportunities. In the next few field, you have the opportunity to specify your job search criteria. There are so many opportunities available to you. Jobs in Radisson blue =>water house cocktail bar Terrace manager, waiter/waitress, supervisor, steward, kitchen porter, steam bar assistant, staff chef, souse chef, sky lounge bar manager, shift leader, shift engineer. You can search for jobs opportunities by selecting relevant criteria in the dropdown menus Radisson word wide add new opportunity daily. It is important for you to create and keep current candidate profile with your skill experience, and preferences. So they alert you with future opportunities that match your interests. Import profile from third party.

2.2=>Discuss the roles, responsibilities and qualification requirements of hospitality staff. Ans -There are 900 staff in Radisson blu hotel in UK .there is an explanations of the roles and responsibilities of staff in Radisson blu hotel depend in their departments requirements. Roles, responsibilities and qualification requirements for hospitality staff in Radisson blu is Hosts and hostess=>host and hostess to man or women a reception desk, or register guests as they arrive execution provide host and hostess on a daily basis in Radisson blu hotel Waiting staff=> in Radisson blu hotel they hire high quality, English speaking staff that has an experienced background in customer facing roles. Candidate should qualify in HND in service

Chef (head chef)
Recipe and food creations-in the hotel the executive chef is responsible for all those recipes And menu planning – he always good meals so that customers will come back. Staffing- he is also hiring the staff for kitchen.

Cooking- Executive Chef some time cook for special occasions Ordering materials-. The Executive Chef always insures that all material will order on time and stored properly in store room Source=> www.culinaryschoolsnetwork.com

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TASK 3
3.1=>Analyze operational, managerial and legislative issues resulting from recent developments affecting the hospitality industry. Ans=there is a big problem of retaining and attracting qualified workers, this is a big issue in isolated numbers of markets, this is becoming a huge global challenge, wage levels, failure to adequately address workers satisfaction and for long hours and low wages . These are all contributing factors. Capturing high quality workers and keeping themes a big challenge so hospitality professionals have begun innovative strategies to keep high quality workers.

These are some issue I want to discuss why we cannot find good people in this industry .
Demographics challenges – growth in population rates have been slow in Europe most part of world , for decades and the number of workers leave the work now exceeds those are entering. The old workforce entering into retirement is creating a big problem. Industry Reputation –in these days this industry not done enough to attract college graduates because of night sifts long hours and weekend sifts so people cannot chose the carrier in this sector. They prefer high quality life and good wages, so they want to choose another field.

De-emphasis on Training and Worker Satisfaction – Following the worldwide dip in demand that followed 9/11, many hotel companies failed to restore training and worker development programs in this sector flowing the recession and big brands demands increased And so many competitor in the markets As an industry, we can work together and develop all those rebuilding and rethinking strategies for our industry’s image and provide as an exciting career choice. In olden time when people joined this industry for its glamour image. So, we have to share good practices for development and training. We need to create and sponsored educational programs that can be on all and every employees in all organizational level. In this industry should be training libraries and web based training programs Meanwhile, these are some thoughts regarding potential opportunities for hotels to meet the labour challenge? Grow Your Own. Hotel companies can develop their internal programs to create and develop attractive career path so that candidates can see these employment as a professional development opportunity and with real potentials for further. So they can develop their own work force. Many hotels doing these kinds of training and paths for decades. Seasonal Workers programs- So many countries now a day’s offering seasonal workforce for up to eight to ten maths. One big company in u k they bring over two hundred worker from jimeka every year. Source www.ehotelier.com

Pay for Productivity. In Hospitality industry there is a very good scope for labour intensive business and limited automation opportunities this kind of work process and always share the benefits of productivity can achieve positive results. In hotel the General Manager announce some time a cash rewards split between the workers in kitchen department and service department for reaching their monthly target and productivity goals calculated in country’s currency that processed with labour hours. May be in other hotels front office staff Attendants are differently offered a other lots of options and receive more additional pay for increased productivity in their individual so long as all quality parameters are met. Job Enlargement- In modern time Cross-training, management training and cross-utilization is usual concepts and they provide training for their employees. When they achieve their all training goal, company will provide certificates for them. Company always expect to achieve degree skill from them, so they can use those employees in deferent position in deferent departments. They will be certified in their roles so their talent can be used in peak time and difficult situations throughout departmental training programmes. In this day’s environment, operators are increasingly thinking there is a comparison that their employees should have positive approach so they can achieve good customer s services. By Developing a positive work environment and focus with real opportunities for modernisations, combination with creative strategy for recruitment and improvement employee’s productivity will all be essential skills because the workforce is continuing shrink in the future. In the US for example, growth has been down over the last five years a projected peak in 2006 at 8.9 percent. While there is big debate about exactly where is this industry is in the current situation, there appears to be a consensus that growth has peaked. For 2007 Smith Travel Research is projecting growth of 7.1 percent, and with the threat of increased supply looming on the horizon, every year growth is expecting to continue to decline. Source- www.hospitalitynet.org

3.2=> Discuss the current image of the hospitality industry.

This time the hotel industry is growing very well in some a parts of the world but in some areas it is struggling so badly because at this time the economy and growth of countries is not good in big countries. the political climate also a challenging factor because they are struggling in their other sectors as well .the housing market is collapsed already and banks are not helping accurately they are also struggling to provide fair deals in capital borrowing. But on the mean time big hotel and other hospitality industry is growing in most cases because travellers continue and keep moving to deferent countries to discuss their financial and other issues. Side wise this industry is growing positive and optimistic outlook for the future growth of the worldwide hotel industry. IHF (intercontinental hotel group) currently has 4506 worldwide hotels and 661,159 rooms with 1098 more hotels in the pipeline. RADISION worldwide has 3,866 hotels and 636,931 rooms with another 906 hotels and 156,659 rooms in the pipeline. Accord hotels have 430,000 rooms and 3,426 hotels in current inventory and plan to develop 500 hotels which will add 104,000 more guest rooms. by the end of 2012, they expect 20,000 of those rooms will be open There are many numbers of new travellers who are enthusiastic for visiting to countries such as Africa china India brazil Russia, that are targeting the need of new culture and advertisements to create new style of advertising campaigns focus on drawing the travellers with various hospitality options. Upper class hotels and mid-class hotels seems most successful in the markets. For the executive businesses. Travellers, and leisure travellers they very curious about the areas in the world that they never visited before so upper class hotels are most popular then lower class hotels . Yet for other visitors some people cannot afford big staffing or other issues, so small scale of this industry that may not be able to afford this level of luxury, such as visiting sales staff, mid-class hotels provides more within their budget. Some of the most popular lodgings being developed in market include more home types of establishments such as bed and breakfasts and inns. Source- www.hnghotelsblog.com

TASK -4-
4.1=>produce an impact analysis for the predicted trends and developments.

Ans=> in further outlined the difficulties faced by UK hoteliers in further widespread agreement how predict a fall in occupancy and hard work regional hoteliers despite continued investor interest. The hotel team are percent in the regions.

TOUGH GOING=>driven by more supply and greater completion, hotel revenue per amiable room will drop 1.4 percent in the regions and 3.2 percent in London. UK hotels forecast reflect our latest thinking on hotel performance in further with the outlook how impacted by weaker UK economic prospects but also supported by a weaker pound. The revised forecast expects UK hotels the impact of weaker demand at home and in major inbound markets.

OUTPERFORM UNBRADED=> However; echoing other reports, the report show provincial independent hotels would suffer in the year ahead. The speed of economic recovery will be the biggest influencer for hotel business going forward, and given the uk,s sluggish and patchy recovery, companies are likely to remain prudent and cost conscious

INVESTORS=> hotel investment said 2013 would see continued investor interest in London as difficult to imagine that investor appetite for London and pairs can ever fade” said “ not only are they important business and financial centres, but their cultural and historic attractions make sure that both cities can keep attraction leisure visitors We expect 2012's the economic growth will continue into 2013. Countries in the Euro zone facing an uncertain negative GDP growth. They are struggling countries debt crisis. Apart from these conditions people are keep thinking to provide good opportunity for this industry .in return this industry is providing good result and helping people the jobs. Source- www.ihgplc.com

Ref-
Hospitality and management (2nd edition) by Tim Knowles
Global, US hospitality industry needs workers, 05 January 2006 (1999, International Journal of Contemporary Hospitality management), Core unit-3-organization and behaviour (1st edition 2000)
The Globe and Mail Report on Business Magazine, 50 Best Employers in Canada 2007. January 3, 2007 Charles Sudda by, The Top Ten Issues for 2007, Fort Quarter 2006 edition Lockwood and Jones (1989, the Management of Hotel Operations). www.ihgplc.com

www.hnghotelsblog.com HEALTH AND SAFETY IN THE HEALTH AND SOCIAL  CARE WORKPLACE 
www.hospitalitynet.org
www.ehotelier.com
www.culinaryschoolsnetwork.com
www.wikipedia.org/confederation of tourism.
www.radisson.cn

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